20. Dear CISO, Don’t Be An Arse. Adding Lobster Tail To Your Steak Is A Bullshit Move.

WTF Did I Just Read? Tech Sales & Marketing Edition

In this episode of WTFDIJR, Chris and Dani are uncovering:

The nuances of vendor and CISO interactions, focusing on the importance of authenticity and thoughtful engagement. They discuss how CISOs should conduct themselves during vendor-sponsored events, like dinners. They emphasize the importance of not exploiting these situations for extravagant meals or perks, which they consider unprofessional and entitled behavior.

Key Takeaways:

• Authenticity in Vendor-CISO Relationship: Dani and Chris talk about the importance of authentic, respectful engagement in interactions between vendors and CISOs.
• Personalization Over Automation: Chris explains that customized, thoughtful communication is preferred over automated, generic messaging.
• Understanding Your Audience: The episode highlights that taking time to research and understand the person you're reaching out to can significantly improve interaction quality.
• Professional Conduct: Chris explains that CISOs should maintain professional conduct in vendor engagements, avoiding exploiting situations for personal gain.
• Effective Use of LinkedIn: Dani and Chris explain that LinkedIn outreach should be genuine, reflecting an understanding of the individual's profile and interests.
• Value of Human Connection: The episode underscores that humanizing business interactions is essential for meaningful and productive relationships in the tech industry.

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