Manage episode 269103455 series 1523882
Sticky Branding is the name of Jeremy's company & his first book.
I was introduced to him by our mutual friend, Alex Cibiri (a successful microgym owner in Canada) whom Jeremy was one of his OG members.
Since them, Jeremy has gone on to write another book - Brand New Name. A step-by-step guide to come up with a name for your new business.
We touch on Brand New Name, but mainly stick around the topic of COVID and the need to attach yourself to a established brand or establish your own.