Stirring the Pot: How Culinary Selling Is Changing the Game

Your Bridge to Local

On this fun episode of Your Bridge to Local, Affinity Group host Mindy Kopacz dishes up a lively and insightful conversation about the power of culinary in foodservice sales. Today, it’s not just about price points, it’s about delivering real flavor, functional solutions, and authentic chef-to-chef connection. Mindy is joined by a powerhouse panel: Jim Binner from Lactalis, Derrick Tung from Paulie Gee’s Logan Square, and Jamie Trainis with Affinity Group. Together, they explore how culinary teams are turning product conversations into menu placements and driving sales success in the process. This episode dives into how bringing the culinary perspective to sales calls can unlock deeper operator engagement and set brands apart. Do you know what the 5 P’s are? You should. Listen to this episode to find out!