Episode 30: How Do You Get Consumers To See Dairy Differently?

Your Dairy Checkoff

Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it?

Listen as MVP Dairy’s Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc. Allison and Heather will discuss how the “See Dairy Differently” campaign is changing how thought leaders think of dairy products and what the campaign will focus on promoting next.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Host & Guest:

· Host: Allison Ryan, Director of Marketing and Communications, MVP Dairy

· Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc.