Episode 31: Driving Dairy Demand Through Synergistic Partnerships

Your Dairy Checkoff

In a discussion with Dairy on the Air host Andy Vance, Jon Moss, Chief Brand Officer/Senior Vice President at Pizza Ranch, shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and beyond. Moss details the original partnership that celebrated National Dairy Month in 2020 by offering free extra cheese to customers who purchased online. Moss also described how this initial partnership has now led to a more extensive partnership between Pizza Ranch and Midwest Dairy, along with other organizations with similar goals. This partnership has helped successfully launch Pizza Ranch’s frozen breakfast pizza line, which is a win-win for all involved, generating incremental sales and customer satisfaction across the board.