Lisa Manyon The Business Marketing Architect and President of Write On Creative shares tips for breaking the trance, challenging the status quo, and engaging critical thinking with the values-based, 3-step “Challenge. Solution. Invitation.™” framework to create marketing messages with integrity, improve all communications, and strategically get better results by focusing on PASSION points and painting a picture of possibility. Her strategies are known to create million-dollar results and triple client investment (with just one sale). WriteOnCreative.com Support this podcast: https://podcasters.spotify.com/pod/show/yourmessagematters/support