171 - Remote Browser Isolation

YusufOnSecurity.com

Player FM - Internet Radio Done Right

הוסף לפני four שנים

תוכן מסופק על ידי YusufOnSecurity.Com. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי YusufOnSecurity.Com או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Higgle: The B2B Sales Club

1
Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

לפני 10 weeks36:25

הפעל מאוחר יותר

רשימות

לייק

אהבתי

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

לפני שנה 48:01

MP3•בית הפרקים

Enjoying the content? Let us know your feedback!

In this week's episode, we will be exploring the fascinating world of remote browser isolation technology or RBI as it appreciated. We will delve into what remote browser isolation is, how it works, and the limitations it faces. Join us as we uncover the complexities of this innovative cybersecurity approach, shedding light on its benefits and challenges. Whether you are new to the concept or a seasoned professional, there is something here for everyone.
Having said that and before we get into RBI, lets turn to a couple of top trending news this week and they are:

Dell data breach, 49 million customer records stolen

- https://techcrunch.com: Threat Actor Scraped- 49M Dell customer Addresses Before The Company Found Out
- https://www.w3.org: Introduction to DOM
- https://en.wikipedia.org: Browser Isolation

Be sure to subscribe!
You can also stream from https://yusufonsecurity.com
In there, you will find a list of all previous episodes in there too.

229 פרקים

#Tech #YusufOnSecurity.Com #Cyber Security #Security #Threats #Vulnerable #Exploitation #Malware #Viruses #Trojan Horse #Worm #Cve

YusufOnSecurity.com