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#4: A Robust NFT Marketing Strategy w/ Psychedelics Anonymous
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תוכן מסופק על ידי Zeneca. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Zeneca או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A marketing veteran that is forming new ways to engage the audience: Today's guest is Voltura, one of the creators of the Psychedelics Anonymous project.
We talk about Voltura's background coming from a creative agency and finding his way into the world of NFTs in 2021, when also the idea for Psychadelics Anonymous began. We cover everything -from onboarding the right people and putting together an A+ team, to really getting the foundations right before launching a project.
Voltura also goes into detail on how they developed their NFT marketing strategy and mobilized their community in new & fun ways.
We'll try to do a second part of this conversation in the future, as we had such a good time talking. I hope you enjoy watching the video!
Timestamps:
0:58 Intro
3:16 Voltura's Background
7:00 "What are those Apes?"
8:33 Down the rabbit hole
11:17 From the idea to launch
12:58 Creating an A+ team
17:38 The big question: WHY?
19:47 Psychedelics and mental health
24:20 It's coming together
26:02 Visualizing the vision: The artwork
29:38 Good art = Letting the artist do their thing
31:20 Forming the long term strategy
36:30 Development strategy & shifting to Web 3.0
40:44 Events & experiences at PA
42:57 Onto the fun part - marketing
46:08 Whitelists & reverse psychology = winning formula
51:25 Blowing up on Twitter - gametime
54:00 Having fun is key for a strong community
58:45 The whitelist nightmare
1:02:33 How to build while sleeping
1:07:34 Hard work & consistency
1:08:58 Details on the mint
1:19:05 Outro from Dubai
Voltura & Psychedelics Anonymous:
Twitter Voltura
Twitter Psychedelics Anonymous
Website
Discord
NFT's
Zeneca:
Twitter
Newsletter
Watch this ZenChats episode on Youtube
Course on how to launch an NFT project
ZenAcademy:
Twitter
Discord
Get a ZA NFT
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