Episode 27 - Introducing the Zend Expressive Essentials Book & Course

Zend Framework Quick Bites

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תוכן מסופק על ידי Matthew Setter. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Matthew Setter או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

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If you're getting a lot out of the Zend Expressive tutorials on Master Zend Framework, then you're going to love the new book and course that I'm creating!

That's right — in case you've not heard, I'm working on a new book and course called Zend Expressive Essentials. It will teach you the essentials that you need to know to build applications with Zend Expressive.

You won't be overwhelmed with loads of theory or every possible thing that you may need to know — just the essentials.

If you're keen to find out more, grab a warm (or cold) beverage and come listen and find out more about what's in store! I'd really appreciate it if you would please share your email address with me, so that I know that you're interested.

That way, I'll have even more incentive to make it the best book and course that I can possibly create.

Questions/Comments/Suggestions

Tweet me at @zfmastery

42 פרקים

#Tech #Im On #Matthew Setter

Episode 27 - Introducing the Zend Expressive Essentials Book & Course

Zend Framework Quick Bites

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published לפני 8 שנים

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סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on April 10, 2025 20:08 (21d ago). Last successful fetch was on March 16, 2022 22:31 (3y ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

If you're getting a lot out of the Zend Expressive tutorials on Master Zend Framework, then you're going to love the new book and course that I'm creating!

You won't be overwhelmed with loads of theory or every possible thing that you may need to know — just the essentials.

That way, I'll have even more incentive to make it the best book and course that I can possibly create.

Questions/Comments/Suggestions

Tweet me at @zfmastery

42 פרקים

#Tech #Im On #Matthew Setter

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Episode 44 - What Are Delegator Factories and Why You Should Use Them 2:49

לפני 7 years2:49

2:49

Ever wanted to dynamically add functionality to services you retrieve from your DI container — without creating custom versions or long inheritance hierarchies? Do you want to do it in a simple, clear, and well structured way? If so, then tune into this episode and learn about delegator factories. They're an advanced and very powerful technique for handling just this situation. Grab a cup of your favourite beverage, have a listen to the episode and find out more about them. As always, tweet me at @zfmastery ( https://twitter.com/zfmastery ) with any questions and input. Links What Are Delegator Factories and Why You Should Use Them Delegator Factories (ZF Documentation) Delegator Factories (Ocramius’ blog) Zend Expressive Essentials Questions/Comments/Suggestions Tweet me at @zfmastery ( https://twitter.com/zfmastery )…

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Episode 43 - The Latest Post Now Covers Composer Commands! 2:45

לפני 7 years2:45

2:45

Just a quick one to mention that the most recent post: What Does It Take To Start Using Zend Expressive? , has been updated. It now covers the Composer scripts that come with projects created with the Zend Expressive Skeleton Installer. Grab a cup of your favourite beverage, have a listen to the episode and find out more about the Composer scripts that make working with Zend Expressive simpler and easier. As always, tweet me at @zfmastery ( https://twitter.com/zfmastery ) with any questions and input. Links What Does It Take To Start Using Zend Expressive? Questions/Comments/Suggestions Tweet me at @zfmastery ( https://twitter.com/zfmastery )…

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Episode 42 - What Does It Take To Start Using Zend Expressive? 2:54

לפני 7 years2:54

2:54

What does it take to start using Zend Expressive? That’s the question I ask in the latest post on Master Zend Framework and discuss in this episode. Honestly, Zend Framework — and especially Zend Expressive — aren’t hard to get started with! So in this episode (and post) I set out to explode that myth. Along with that, I’ve got some community news, specifically posts in the community, along with some package updates. Grab a cup of your favourite beverage, have a listen to the episode and find out more about the first module of the upcoming course. As always, tweet me at @zfmastery ( https://twitter.com/zfmastery ) with any questions and input. Links The latest blog post: What Does It Take To Start Using Zend Expressive? Create caching middleware with #expressive Learn how to create custom middleware workflows in #expressive. zfcampus/zf-apigility-admin 1.5.11 zfcampus/zf-configuration 1.3.2 zendframework/zend-expressive-authentication-session 0.1.1 zfcampus/zf-content-validation 1.3.6 Questions/Comments/Suggestions Tweet me at @zfmastery ( https://twitter.com/zfmastery )…

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Episode 41 - The First Module of Zend Expressive Essentials is Ready 2:48

לפני 7 years2:48

2:48

A quick, impromptu, episode to let you know that I’ve finished the first module of the upcoming Zend Expressive Essentials course! I don’t mean to overload you with plugs about me, but I’m super excited about this course and that I’ve completed the first module. It’s not a big module, but it sets the scene and helps get things started! Grab a cup of your favourite beverage, have a listen to the episode and find out more about the first module of the upcoming course. As always, tweet me at @zfmastery ( https://twitter.com/zfmastery ) with any questions and input. Links Zend Expressive Essentials Pluralsight Questions/Comments/Suggestions Tweet me at @zfmastery ( https://twitter.com/zfmastery )…

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Episode 40 - Zend Expressive Essentials - The Course - Is Underway 2:54

לפני 7 years2:54

2:54

In this episode, I’m super excited to announce that Pluralsight have given me the go-ahead to create a new course: Zend Expressive Essentials! That’s right, a new course, based on the recently published book (of the same name) Zend Expressive Essentials . If you bought the book, I’m confident you’ll be interested in taking the course. If you didn’t buy the book, here’s a sneak peak at what’s on offer: An Introduction to Zend Expressive (core concepts and theory). Creation of an application by hand. Creation of an application using the command-line tooling support. Integration of third-party libraries and packages. Creation of powerful middleware pipelines. Grab a cup of your favourite beverage, have a listen to the episode and find out more about the upcoming course, and tweet me at @zfmastery with any questions and input. Links Zend Expressive Essentials Pluralsight Questions/Comments/Suggestions Tweet me at @zfmastery ( https://twitter.com/zfmastery )…

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Episode 39 - What Packages Do You Use in Your Zend Framework Projects? 2:59

לפני 8 years2:59

2:59

In this episode, I’m curious to find out what packages you use in your Zend Framework projects. This, as I go into in the episode, was prompted by what Jan Burkl said in his Middleware talk at PHP Day 2017, in Dresden, last weekend. So I’m keen to find out how your projects are composed, what packages you use by default, when Zend Framework (1, 2, or Expressive) are the core framework that underpins your application. Grab a cup of your favourite beverage, have a listen to the episode, tweet me at @zfmastery ( https://twitter.com/zfmastery ) with any questions, and check out the links below. Questions/Comments/Suggestions Tweet me at @zfmastery ( https://twitter.com/zfmastery ) Links Jan Burkl: https://twitter.com/@janatzend PHP Day 2017 (German): http://phpug-dresden.org/phpdd17 http://phpug-dresden.org/phpdd17…

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Episode 38 - The Zend Expressive Essentials Post-mortem 2:55

לפני 8 years2:55

2:55

In this episode, I’m having a quick post-mortem about the Zend Expressive Essentials book , which is now on sale. I’ve loved writing the book and the accompanying code, and I’m thrilled that it’s selling so well. But it's always good, to be honest about what didn’t go so well, and where things could have gone better. In this episode, I do just that, in so much as I can with an episode limit of 3 minutes. Grab a cup of your favourite beverage, have a listen to the episode, tweet me at @zfmastery with any questions, and check out the links below.…

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Episode 37 - Zend Expressive Essentials Is On Sale! 2:41

לפני 8 years2:41

2:41

At long last, I’m excited to say that the Zend Expressive Essentials book is now on sale. It’s been a while in coming, but it’s here. If you weren’t aware that I was writing it, it’s a book that teaches the fundamentals of Zend Expressive so that you can begin building applications right away. It's a practical, hands-on approach, which shows you just enough of how Expressive is put together and how to use it, while not getting lost in things that aren't necessary. Today, I’m getting a bit excited, a bit effervescent that it’s ready. If you’ve already bought a copy, email me your feedback. I’m very keen to know what you think, and where I can improve it. Grab a cup of your favourite beverage, have a listen to the episode, tweet me at @zfmastery with any questions, and check out the links below. Questions/Comments/Suggestions Tweet me at @zfmastery Links Zend Expressive Essentials Book & Course…

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Episode 36 - A Rapid Intro to Delegator Factories 2:56

לפני 8 years2:56

2:56

In this episode, come get a quick introduction to a very powerful feature in Zend ServiceManager, called Delegator Factories. Delegator Factories are: pretty much, a wrapper around a real factory: it allows us to either replace the actual service with a delegate or interact with an object produced by a factory before it is returned by the Zend\ServiceManager. They’re a very powerful feature that Matthew Weier O’Phinney put me onto while I’ve been writing the new book Zend Expressive Essentials . I was stand-offish at first, but have been blown away by the power and flexibility that they offer. If you’re keen to find out how to create powerful and flexible middleware pipelines, then grab a cup of your favourite beverage, have a listen to the episode, tweet me at @zfmastery with any questions, and check out the links below. Questions/Comments/Suggestions Tweet me at @zfmastery Links Zend Expressive Essentials Book & Course Zend Framework 2 Delegator Factories Explained Delegator Factories - Official Documentation…

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Episode 35 - Zend Expressive Essentials Update 2:54

לפני 8 years2:54

2:54

In this episode, I share a progress update on the Zend Expressive Essentials book and course (which is soooo close to completion) and say a little mea culpa (I’m sorry) for not being consistent with the podcast. Grab a cup of your favourite beverage, have a listen to the episode, and tweet me at @zfmastery with any questions. Questions/Comments/Suggestions Tweet me at @zfmastery Links http://www.masterzendframework.com/zend-expressive-essentials/…

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Episode 34 - How to Create a Zend Expressive Module 2:50

לפני 8 years2:50

2:50

In this episode, we’re discussing the latest tutorial on Master Zend Framework that shows how to create a basic module in Zend Expressive. If you’ve never created a module before, or if you’re keen to get started, then this is the episode for you. You’ll learn the core dependencies that you’ll need to get started, along with the essential classes and configuration. You’ll even learn a bit about how to use Composer’s event-handling functionality to create a stream-lined installation process. Grab a cup of your favourite beverage, have a listen to the episode, and tweet me at @zfmastery with any questions. Questions/Comments/Suggestions Tweet me at @zfmastery Links https://github.com/zfmastery/ze-static-pages How to Create a Zend Expressive Module…

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Episode 33 - Where are the missing episodes? 2:45

לפני 8 years2:45

2:45

In this episode, I’m not saying anything at all about Zend Framework, Zend Expressive — even PHP. Strange, hey? Why? Well, this is a quick episode to explain why the episode numbers are missing a few in the sequence of late. Grab a cup of your favourite beverage, have a listen to the episode, and I’ll tell you everything. Questions/Comments/Suggestions Tweet me at @zfmastery…

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Episode 32 - Is this the right way to develop a Zend Expressive Module? 2:42

לפני 8 years2:42

2:42

In this episode, I have a question that I hope you can help me answer: Is this the right way to develop a Zend Expressive Module? Have a listen to the episode and let me know because I’m keen for your thoughts. I’m creating a new module which will handle rendering static pages in a Zend Expressive project. The question is, I’m not sure if the approach that I’ve taken by using Docker is the right one. It’s been a bit of work to get to this stage, and it sure feels right. But I’m not 100% certain. So, grab a cup of your favourite beverage, have a listen to the episode, and tweet me at @zfmastery if you agree with my approach or not. Questions/Comments/Suggestions Tweet me at @zfmastery Links https://github.com/zfmastery/ze-static-pages…

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Episode 29 - What is Your Favourite (or not so preferred) Part of Zend Expressive 1:50

לפני 8 years1:50

1:50

In this episode, I’m handing control over to you ! That’s right, I want to know what your favourite (or not so preferred) aspect of Zend Expressive and/or Zend Framework are. Why? Because I want to continue improving the quality of the tutorials (as always). And I can only do this by getting your input. So, grab a cup of your favourite beverage, have a listen to the episode, and share your thoughts, input, feedback, and ideas with me - @zfmastery . Questions/Comments/Suggestions Tweet me at @zfmastery…

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Episode 28 - How to Migrate from Zend Expressive Version 1 to 2 with Command-Line Tooling Support 2:44

לפני 8 years2:44

2:44

In this episode, I’m discussing the latest tutorial: How to Migrate from Zend Expressive Version 1 to 2 with Command-Line Tooling Support . It picks up where the previous one left off, and shows, as the title indicates, how to migrate Zend Expressive applications from version 1 to 2. I’m so excited about this tutorial, as it gets to showcase the ever-growing tooling support available in Zend Framework/Expressive. Plus, all the exciting new features and improvements in Zend Expressive v2 make it compelling to upgrade. Grab a warm beverage, and come find out more about migrating your apps with Zend Expressive Tooling ! Further Reading How to Migrate from Zend Expressive Version 1 to 2 with Command-Line Tooling Support Changes in Zend Expressive version 2 zendframework/zend-expressive-tooling Questions/Comments/Suggestions Tweet me at @zfmastery…

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Episode 27 - Introducing the Zend Expressive Essentials Book & Course