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Funnel Building Strategies for Online Business Owners

Lacey Baxter, Funnel Building Coach

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Welcome to Funnel Building Strategies for Online Business Owners! If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place. I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation. This podcast will provide valuable insights into topics lik ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners

Jess | Copywriter for Course Creators, Coaches, and Service Providers

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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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Are you frustrated with the endless grind of marketing your online business on social media and seeing minimal results for your efforts? Do you wish you could grow your email list in a way that feels good to you - and actually works - so you can start to make reliable revenue? Imagine having a business that’s not only easy and fun but also aligns with your life, allowing you to be the mother - and woman - you want to be… Welcome to The Email Growth Show - the podcast for ambitious female bus ...
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A podcast for dreamers, makers and creatives who want to grow their online business without having to sell their soul. In each episode, certified coach and UK Instagram Expert Sara Tasker and her guests share inspiring stories, practical strategies and social media insights to help you create the life, presence and business of your dreams. meandorla.substack.com
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This is Online With Amr The Internet Guy! The show focuses on entrepreneurs and business owners to help them become more successful in conducting their business on the web without being stuck with Technology, getting a headache, pulling their hairs out, or buying expensive software. In this Show and Podcast, we will be sharing many tips and quick hacks to help you get ahead of your competition. Most of the episodes will be in an "interview" format with Industry leaders, Web experts and Entre ...
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How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
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If your first business investment is social media, we need to talk. Yes, social media can help your business—but only if you have the right pieces in place first. Likes and followers don’t pay the bills. If you’re posting every day, maybe even outsourcing your content, but you don’t have: 🚨 A clear offer & sales process 🚨 A way to capture and nurtu…
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Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference. In this episode, I’m sharing the l…
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You think you have a lead magnet...But if you’re not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some (probably great) information, and you gain a new subscriber. But a lead magnet? That’s the whole dang funnel: a full-blown strategy designed to turn leads into paying clients instead of ghosting your l…
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If you've ever created a freebie, promoted it like crazy, and then wondered why those new subscribers never actually buy from you, this episode is going to change everything. Your lead magnet isn’t just about growing your email list—it’s about attracting the right people and leading them toward your paid offer. Today, I’m breaking down the number o…
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In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operat…
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Ever wondered if your website is really working for you? In this episode, I’m breaking down the essential website foundations that many business owners and some website designers overlook because THEY ARE BEHIND THE SCENES... But these elements can make all the difference in how well your site functions, ranks, and converts. I recently helped a cli…
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Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, y…
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Turning your followers into life long clients has nothing to do with how much you post and everything to do with the CONNECTION you create. In this episode of Sell Like A Copywriter, learn 5 tips for connecting deeper with your community so they can see themselves working with you, pass the vibe check, and click pay! ------------ Get The Launch Spe…
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Links Mentioned: → Join my email list here: https://kyliekelly.kit.com/general → Wanna be on the waitlist for Season 2 when it drops? CLICK HERE → Apply to be a speaker at Inside The Inbox: CLICK HERE When I first started planning Inside The Inbox, I had a goal in mind, but the turnout exceeded my expectations in the best way possible! 1,134 people…
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Episode Description: Getting sign-ups for your launch event is just step one. The real challenge? Getting those registrants to show up excited and engaged! In this episode, I’m walking you through exactly how to create a registration funnel that not only attracts leads but also nurtures them so they actually show up for your event. We’ll cover: ✅ T…
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How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right? Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just p…
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Not everyone has the knowledge, time, or profit to confidently run ads - and that's okay. If ads ARE NOT your thing, listen to this to learn your alternatives (that could lead to MORE success). And if ads ARE your thing, listen to this to learn how to make your ads work BETTER as well as other ways to skyrocket your income. In this episode of Sell …
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Big changes are coming to email marketing, and if you send emails, you NEED to know about this. Apple Mail is rolling out AI-generated summaries, replacing the preview text you carefully craft. So what does this mean for you? Will your open rates drop? Do subject lines matter even more now? And how do you make sure your emails still get opened and …
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Ever wondered how many emails you should be sending or what actually works in email marketing? Today I’m pulling back the curtain and sharing exactly how many emails I sent in February, the best-performing emails, and the biggest takeaways you can apply to your own strategy. If you’ve been afraid to email your list too much or worried about annoyin…
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If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement aboun…
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What's the point of running a creative online business if you ONLY create for your business? Yes, you have to create posts, offers, and engagement for your business - but you also need to keep creating just for YOU. In this episode of Sell Like A Copywriter, learn why it's so important to create for yourself without an agenda or sales plan and how …
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Ever feel like launching is the only way to sell your course? Think again! In this episode, I’m sitting down with Caitlin Bacher to talk about how she made $1 million dollars in 9 months using evergreen sales funnels - without the exhausting launch cycle. If you’ve ever thought about selling your course without the stress of live launching, this ep…
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Episode Description: If your funnel isn’t converting, your lead magnet isn’t getting downloads, or your launch is flopping...news flash, it’s not the tech. The biggest mistake I see? Selling what people need instead of what they want. You know your lead magnet and offer is valuable, but if your audience isn’t signing up or buying, chances are, they…
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What’s in your business tool box? What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits…
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Everyone is so quick to tell you what you need to update, tweak, change, or delete to make more money or get faster success - but there's a reason you've gotten so far already. In this episode of Sell Like A Copywriter, learn 8 signs you're slaying business ownership, and choose one to carry with you and embody throughout the week! ------------ Get…
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In today’s episode, I’m sharing the biggest visibility mistakes I see business owners make - and, more importantly, how to fix them so you can start getting noticed, growing your audience, and making more sales. If you’re tired of relying on social media, waiting for people to find you, and wondering why your efforts aren’t paying off, this episode…
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How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. That was my January. In this episode of "Stop the Scroll," we’re chatt…
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Selling more doesn’t mean doing more, it means saying less by saying it better. When your messaging is clear, aligned, and magnetic, selling becomes effortless. Your audience gets it immediately. They feel seen, they feel excited, and they’re ready to say yes without you having to hustle harder or do more. In this episode of Sell Like A Copywriter,…
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You’re sitting at your desk, staring at your sales page, email draft, or Instagram caption, thinking: "Why is this so freaking hard?" It’s not you. It’s the messaging myths you’ve been believing. These sneaky little lies are keeping you spinning your wheels, making selling feel way harder than it needs to be. In this episode of Sell Like A Copywrit…
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You’re trying to hustle your way into sales instead of fixing your messaging to sell easier. We’re not doing that anymore. That’s not Hot Girl Energy. It’s Burnout Energy, and we’re leaving it in the past (where it belongs). Hot Girl Sales Energy is selling with ease, confidence, and clarity without overworking your brain or second-guessing every s…
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Today I'm pulling back the curtain and revealing exactly how I doubled my email list in the last 12 months - without relying on social media. If growing your email list feels overwhelming, this episode will give you a clear roadmap to focus on the right strategies that actually work! What You’ll Learn: My exact list growth numbers and why her email…
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Let me guess—you’ve got this amazing offer, one you poured your heart and soul into, but when it comes time to talk about it (you know, sell it), you’re sitting there like: “What do I even say?” You’re not alone. Christina, Reya, and Laura were right there, too. In this episode of Sell Like A Copywriter, learn how Christina, Reya, and Laura each we…
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Have you ever been disappointed by the promise of a magical “fill-in-the-blank” template…Only to find that it sounded cringy af and left you more confused than before? Or overwhelmed by another copywriting tip that makes no sense for your offer? Or a pitch that feels super grimy but everyone says you need it??? Yeah, you and my clients. In this epi…
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Episode Description: Ever feel lost when people talk about 'lead magnets', 'funnels' or 'qualified leads'? Find yourself googling: What is a lead magnet? What are leads? How do I build a lead magnet funnel? You're not alone! These terms are crucial for online business success, but they can be confusing. In this episode of Funnel Building Strategies…
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Why is everyone and their mentor telling you to do more, more, MORE?! Beats me. I want you to do less of the right things so you can make bigger impact without ‘more reps’. In this episode of Sell Like A Copywriter, learn how you can stop doing the absolute most when launching, selling, and marketing your offers so you can make more money and land …
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Are you talking about your offer or actually selling your offer? There is difference, and most business owners are talking instead of selling. In this episode of Sell Like A Copywriter, learn three powerful words you can add to every line of your talking point to make your messaging magnetic and start selling more. ------------ Messaging Magic: The…
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Tired of the content hamster wheel? You're not alone! As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. When we repurpose our content, we maximize our marketing efforts without continuously ch…
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You can double your launch results with just your sales page. Wondering how to sign more clients? Want more students inside your course? Ready to scale your offers without socials? In this episode of Sell Like A Copywriter, hear three examples of how you can use your sales page alone to double your results with and without social media and email ma…
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In this episode of The Email Growth Show, we’re talking about one of the most overlooked yet powerful tools in email marketing - The Super Signature. This tiny tweak can turn every email you send into a lead-generating asset - whether it's an email to your list, a reply to a potential client, or even a quick follow-up in your Gmail inbox. The best …
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Your sales page is the foundation of your launch - and when written well, it can be the living asset that feeds ALL of your launch material. In this episode of Sell Like A Copywriter, learn how to turn your sales page into endless social sales content that converts silent scrollers into active buyers. ------------ Messaging Magic: The Group Program…
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Episode Description: In this episode of Funnel Building Strategies for Online Business Owners, I dive into effective ways to drive traffic to your lead magnet funnel and generate leads. A lead magnet funnel is one of the first and most important funnels in your business. In this episode, you'll learn: A variety of organic and paid lead generation s…
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Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight? This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy. …
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If your sales page need an overhaul but you’re not quite sure where to start…well, you’re welcome for this episode. I recorded a behind the scenes sales page audit of my sales page for Messaging Magic so you can learn how a sales page audit works, use my tips to edit your own sales page, and learn more about what it’s like to write your sales page …
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In this episode, I sit down with PR expert Gloria Chou to uncover the power of organic PR and how you can get featured in top-tier publications without hiring an expensive agency. If you've ever felt overwhelmed by the idea of getting media coverage or thought PR was only for big brands with deep pockets, this episode will change your perspective a…
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Storytelling is a tale as old as time - truly, everything revolves around storytelling. Whether you are growing a brand, building a community, or selling your offer, you need to get on board with effective storytelling. In this episode of Sell Like A Copywriter, you learn why storytelling works and how to effectively sell your offers through storyt…
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Episode Description: Looking for fresh, creative lead magnet examples and ideas for your first or next lead magnet funnel? In this episode, I’m sharing over 15 unique lead magnet examples you can use in pretty much any industry or niche. These are from my High-Converting Lead Magnet Funnel course. These aren’t your basic PDFs. We’re talking about h…
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