Send us a text Discover how simplicity and perseverance turned into a thriving business. In this Spark and Ignite Your Marketing episode, host Beverly Cornell chats with Brian Winch, the founder of Winch Enterprises and author of Clean Lots, America’s Simplest Business. Learn how Brian transformed his father’s litter cleanup idea into a scalable bu…

Send us a text In this episode of Spark and Ignite Your Marketing, host Beverly Cornell dives into the magic of face-to-face networking with Michael Forman, author of Networking Unleashed. Discover actionable tips to navigate networking events, build genuine relationships, and unlock your business's potential. Whether you're an introvert or a seaso…

Send us a text In this enchanting episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Richard Blank, CEO of Costa Rica’s Call Center. Richard’s story is one of bold moves and building a business that thrives on empathy, gamification, and yes—pinball machines. Richard shares his secrets to igniting employee engagement and…

Send us a text In this heartfelt Spark & Ignite Your Marketing episode, Beverly Cornell interviews Saskhia Menendez, a transformative voice in the music industry for underrepresented communities. From navigating personal and professional barriers to blazing new trails for inclusivity, Saskhia shares her entrepreneurial spirit, resilience, and the l…

Send us a text Do people misunderstand your business or doubt your niche idea? You’re not alone. In this week’s episode of the Spark and Ignite Your Marketing Podcast, we sit down with Roberto Capodieci, the innovative mind behind SimFly, an ethical "play-to-earn" platform for flight simulation enthusiasts. If you’ve ever felt like your audience do…

Send us a text In this week’s episode of Spark & Ignite Your Marketing, Jennifer Henczel shares her inspiring story of resilience, reinvention, and the power of community. What happens when life throws you a curveball that shifts your perspective forever? Jennifer Henczel, award-winning entrepreneur and founder of the Women in Podcasting Network, s…

Send us a text Welcome to a very special episode of Spark: Ignite Your Marketing Podcast! Today, we celebrate 13 incredible years of BC Associates Marketing, a journey that began as a solo freelancing adventure and has grown into a thriving purpose-driven agency. Along the way, Beverly shares stories of lessons learned—like the importance of saying…

Send us a text In this episode of Spark It Ignite Your Marketing, we sit down with Michelle Cooper, the powerhouse behind Alchemy Accounting and Bookkeeping. Michelle shares her incredible journey from corporate finance to building a million-dollar business that transforms entrepreneurs’ relationships with money. With over 14 years of experience, s…

Send us a text Ready to make your brand’s giving efforts more impactful? 💡 In this episode of Spark and Ignite Your Marketing, host Beverly Cornell unpacks the magic of cause marketing with intention. Key Takeaways: Intentionality is Everything Cause marketing isn’t just about following trends or making donations. It’s about aligning your giving ef…

Send us a text Listen to Part 1! Can focusing on one clear message change everything for your business? In Part 2 of this conversation with Chirag Nijjer, Beverly Cornell explores the art of customer journey mapping and how simplifying your marketing strategy can create exponential growth. Chirag shares real-world examples of how clarity in brandin…

Send us a text Thanksgiving isn’t just a holiday—it’s a perfect moment to embrace gratitude as a year-round business practice. In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares how showing appreciation can transform relationships with clients, teams, and communities. From handwritten thank-you notes to celebrating client wins…

Send us a text Does your marketing feel chaotic? In this Part 1 episode of Spark & Ignite Your Marketing, Beverly Cornell dives into the art of simplifying marketing strategies with Chirag Niger, a renowned speaker and advisor at Google. Chirag shares his journey from growing up in a family business to becoming a thought leader in marketing clarity…

Send us a text Make testimonials work for you in this Spark & Ignite Your Marketing episode! Beverly Cornell explains the true impact of social proof, showing how powerful testimonials can be for service-based businesses looking to build trust, attract clients, and grow with confidence. Whether you're just starting out or scaling up, you'll find ac…

Send us a text In this Spark & Ignite Your Marketing, host Beverly Cornell chats with Tonya Cross, pharmacist-turned-entrepreneur and founder of Accented Glory. Tonya reveals her biggest “light bulb” moments, how she markets with purpose, and the importance of staying aligned with your true calling. From practical tips on finding your audience and …

Send us a text Black Friday isn’t just for retail—service-based businesses can join the action too! In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares powerful tips to help service-oriented businesses create irresistible Black Friday offers. There's a lot to consider, from percentage-based discounts and bundling services to no…

Send us a text Listen to Part 1 In Part 2 of Spark & Ignite Your Marketing with retail expert Susan Negen, co-founder of WhizBang Retail Training, we explore the surprising strategies that fuel sustainable growth. From launching a ‘Retail-a-thon’ livestream long before live video was popular to navigating the power of AI in everyday marketing, Susa…

Send us a text In this episode of Spark and Ignite Your Marketing, host Beverly Cornell dives into the world of inspiration, or as we call it around here, sparks—those moments of insight that bring clarity, excitement, and a fresh perspective to your business. But with every spark comes a choice: which ideas will push you forward, and which may lea…

Send us a text In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell talks with retail expert Susan Negen about the transformative power of confidence and vision in building a thriving business. Drawing from her journey with WhizBang Retail Training and two decades of retail experience at top brands like Bloomingdale’s an…

Send us a text Finding your niche is the key to success, especially for creative entrepreneurs and purpose-driven brands. In this episode of Spark & Ignite Your Marketing, Beverly Cornell, founder of BC & Associates Marketing, reveals how honing in on a specific focus can amplify your message, create deeper connections, and spark real change. Wheth…

Send us a text In this Spark & Ignite Your Marketing episode, host Beverly Cornell dives deep into the entrepreneurial journey of Ralph Velasco, founder of Continental Drifter Experiences. Ralph shares how he transitioned from owning a restaurant to becoming a successful international tour leader by mastering one key element: setting clear expectat…

Send us a text Is your website’s homepage turning visitors into clients, or are they leaving after just 15 seconds? In this episode of Spark and Ignite Your Marketing, Beverly Cornell reveals the essential elements every service-based business needs to structure a high-converting homepage. Using a chiropractor’s site as an example, Beverly breaks d…

Send us a text In this episode of Spark & Ignite Your Marketing, Beverly chats with Nathan Turner, founder of Earnest Investing LP. Nathan has built a thriving business by focusing on mortgage note investing, a powerful alternative to traditional real estate investments. Nathan shares how he navigated the 2008 financial crisis, the key strategies h…

Send us a text In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives deep into a critical question for business owners: is your website still aligned with your evolving business? If you’re seeing high bounce rates, experiencing lower leads, or have gotten feedback that your site feels outdated or confusing, it’s t…

Send us a text Wait! Did you catch part 1 already? If you haven't, listen it here: Part 1 In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits down with Dr. Charlynn Ruan, founder of Thrive Psychology Group, to explore how entrepreneurs can overcome the emotional and mental health challenges that come with build…

Send us a text The holiday season is a powerful time for service-based businesses to connect with their audience, elevate their brand, and increase revenue. In this episode of Spark & Ignite Your Marketing, host Beverly Cornell goes through actionable holiday marketing strategies specifically tailored for service providers. Whether you’re in consul…

Send us a text Part 2 In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits down with Dr. Charlynn Ruan, founder of Thrive Psychology Group, to explore how entrepreneurs can overcome the emotional and mental health challenges that come with building and growing a business. Dr. Ruan shares valuable mental health i…

Send us a text If you’ve ever wondered why some logos make an instant impact, it’s not just the design—it’s the color. Beverly explains how the colors you choose for your brand can shape perceptions, create emotional connections, and influence purchasing decisions. From bold reds to calm blues, your palette tells a story about your brand identity. …

Send us a text In this powerful episode of Spark and Ignite Your Marketing, host Beverly Cornell chats with Jeff Patterson, founder of The Yielding Warrior. Jeff reveals how meditation and Tai Chi can transform your business and life by reducing stress and increasing focus. Focus and Meditation Business With over 36 years of experience in meditativ…

Send us a text In this episode of the Sparking & Igniting Your Marketing podcast, Beverly Cornell, founder and reputation growth strategist at BC & Associates Marketing, dives into the transformative potential of podcasting for service-based businesses. Podcasting isn’t just a trend—it’s a powerful tool to build relationships, showcase expertise, a…

Send us a text This week on Spark & Ignite Your Marketing, host Beverly Cornell talks with Tim Parmeter, founder and CEO of FranCoach, who shares how he went from an unplanned entrepreneurial journey to helping others take the leap into franchise ownership. If you've ever wondered whether franchising is right for you, Tim’s inspiring story and advi…

Send us a text In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell, founder of BC & Associates Marketing, delves into the transformative power of strategic collaborations for service-based businesses. Beverly explains how partnering with like-minded organizations can help you grow your email list, expand your reach, a…

Send us a text In this episode of Spark and Ignite Your Marketing, Beverly Cornell dives into one of the biggest challenges for entrepreneurs: setting and achieving business goals. It’s easy to dream big, but without breaking down those goals into actionable steps, they may never come to life. This week, Beverly walks through how service-based busi…

Send us a text In this episode of Spark & Ignite Your Marketing, Jevon Wooden, CEO of BrightMind Consulting Group, shares his journey from the military to entrepreneurship, highlighting how emotional intelligence, empathy, and patience have been key drivers in building his business and helping others succeed. Whether you're a seasoned entrepreneur …

Send us a text In this powerful episode of Spark and Ignite Your Marketing, Beverly Cornell sits down with Terry Tucker, a motivational speaker, author, and cancer warrior who has transformed unimaginable adversity into a journey of purpose and inspiration. Diagnosed with terminal cancer over a decade ago, Terry’s life took an unexpected turn that …

Send us a text Is your website turning visitors into customers? If not, you might be missing the magic of a powerful Call to Action (CTA). In this episode of Spark & Ignite Your Marketing, host Beverly Cornell reveals how optimizing your website’s CTAs can increase leads and conversions. Using real-life success stories from clients like Tom's lands…

Send us a text In this episode of Spark and Ignite Your Marketing, host Beverly Cornell talks with George Dubec, a networking expert with over five decades of experience. George, also known as "The Ultimate Networker," has built a legacy of connecting people, places, and projects, driving success across multiple industries. In this conversation, he…

Send us a text Discover why email marketing is an absolute must-have for service-based businesses in this episode of Spark and Ignite Your Marketing. Host Beverly Cornell dives into the key reasons why email marketing remains one of the most powerful tools for growing your business. Whether you're running a consulting firm, fitness studio, or freel…

Send us a text In this episode of "Spark & Ignite Your Marketing," Beverly Cornell interviews Lilia Bogoeva, the "Inner Demon Crusher." Lilia is a multimedia artist and certified somatic trauma healer who combines her love for music, art, and psychology to help others overcome their inner demons. In this candid conversation, Lilia reveals how her b…

Send us a text In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives into a crucial yet often overlooked element of branding—symbols. Discover why symbols, like the ampersand in our logo, are more than just decorative elements. They are powerful communicators of your brand’s values, mission, and personality. Bever…

Send us a text Welcome to an episode that will add vibrant hues to your entrepreneurial journey! In this episode of Spark and Ignite Your Marketing, Beverly Cornell chats with Angel Pricer and Keane Aldridge, the powerhouse duo behind Full Color Living. Angel and Keane share how creative expression isn’t just about art—it's a transformative tool fo…

Send us a text Discover how storytelling can transform your service-based business in this episode of the "Spark & Ignite Your Marketing" podcast with Beverly Cornell. Learn why storytelling matters, how to craft your brand's narrative, and the impact real customer stories can have on your business. Tune in for actionable insights that will help yo…

Send us a text Note: A few days before the podcast was recorded, there was a fire near Beverly's house that damaged the internet. As a result, the video quality is not great, but this was such an insightful episode that we wanted to share it with you: In this episode, Beverly Cornell sits down with Courtney Boyer, a certified life coach and expert …

Send us a text Welcome back to the "Spark & Ignite Your Marketing" Podcast! I’m your host, Beverly Cornell, founder and growth strategist at BC & Associates Marketing. In today's episode, we're diving into a critical topic for service-based business owners: the biggest marketing mistake you're likely making. This episode is packed with insights you…

Send us a text Welcome to another inspiring episode of Spark and Ignite Your Marketing! Brenda Arbeláez, President of PALS International, is joining us in this episode. Brenda’s journey from teaching Spanish to leading a successful language services company is remarkable. Learn how her language services are breaking down barriers and fostering glob…

Send us a text Welcome back to the Spark & Ignite Your Marketing Podcast! In this episode, host Beverly Cornell explores the art of building a brand that truly stands out in 2024. Whether you're just starting or looking to refine your existing brand, this episode is packed with insights and actionable tips to help your service-based business connec…

Send us a text Tyler James Ross is joining us in this episode of Spark & Ignite Your Marketing. He is an accomplished entrepreneur who seamlessly navigates real estate and martial arts. With a degree in economics and a robust background in business, Tyler founded Ross Real Estate in 2012 and has since grown it into a thriving brokerage. Alongside h…

Send us a text Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trend…

Send us a text Did you know that 75 percent of women experience significant life changes and stressors during midlife? In this episode of Spark & Ignite Your Marketing, we are joined by Lisa Boehm, a coach for midlife moms who are burnt out, overwhelmed, and seeking more joy. Lisa’s journey from oncology to grief coaching is one of profound transfo…

Send us a text Join Beverly Cornell in this episode of the Spark & Ignite Your Marketing Podcast as she talks about the future of SEO and what's changing in 2024. SEO is an ever-evolving field, and staying on top of the latest trends is crucial for maintaining your online presence. Whether you're a seasoned marketer or new to the game, this episode…

Send us a text In this episode of Spark and Ignite Your Marketing, we had the pleasure of interviewing Safina Mahmood, a dedicated photographer with over 15 years of experience. Safina’s journey from teaching to founding Safina’s Photography is filled with inspiring moments and actionable insights for entrepreneurs. Key Topics: The Transition from …