A podcast for leaders and coaches sharing practical strategies and tools to build your team's culture and help you grow as a leader. Co-hosted by J.P. Nerbun and Nate Sanderson of TOC Culture Consulting, and Betsy Butterick. Get the podcast notes and learn more about us at tocculture.com
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Welcome to Coach2Scale - How Modern Leaders Build Coaching Cultures Join Host Matt Benelli for conversations with management professionals in B2B companies who share the belief that effective coaching improves the performance of every team member. Our mission is to help leaders become better coaches. Coach to Scale is sponsored by CoachEm, the world's first AI coaching execution platform that leverages evidence-based coaching to increase quota attainment.
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Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empower ...
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I’m Wendy Brand, Your Culture Coach, dedicated to supporting people-first leaders. Each week we dive into strategies and insights to help you build a workplace where employees feel valued, motivated, and inspired. From fostering tribal values and improving core processes to developing inclusive communities and responsive listening strategies, we cover it all. Join me weekly for practical tips, expert interviews, and real-world examples to help you boost productivity, extinguish burnout and c ...
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Winning the Right Deals with Matt Carey | Coach2Scale Episode #83
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48:43Every sales leader has heard the mantra: “Pipeline cures all.” But what if that’s only half the truth? In this episode, Matt Carey, SVP of Global Sales at FIS, breaks down why more pipeline isn’t always the answer—the right pipeline is. He shares hard-earned lessons from leading sales teams at Oracle, SAP, and FIS, explaining how top-performing org…
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393:The Future of Coaching: Performance, Culture, & Transformational Leadership | Tiffany Gaskell Part 1
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34:55In this episode we're joined by Tiffany Gaskell, an expert in performance coaching and leadership development from Performance Consultants. We delve into the fascinating evolution of coaching, tracing its roots back to sports and the groundbreaking work of Sir John Whitmore and Tim Gallwey. Tiffany debunks common misconceptions about coaching, high…
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Conrad Smith: Coachability Unleashed, The Culture-Driven Approach to Rugby.
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1:14:06TEXT US HERE If you have feedback or requests for the show! Conrad Smith unpacks the anatomy of winning team culture with remarkable clarity and authenticity. Drawing from his 94 tests with the All Blacks and captaincy experience with the Hurricanes, Smith reveals how culture transcends motivational posters and becomes a living force within truly g…
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#094 THRIVE Culture to Combat Trending Employee Detachment
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17:11Send us a text Join the conversation & sign up for the FREE Culture Check-In Strategy Sessions: culturecoachwendy.com/strategysessions In this solo episode of The Culture Coach Podcast, host Wendy Brand dives into the pressing issue of declining employee engagement and what leaders can do about it. With recent Gallup data showing engagement at its …
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Why Most Sales Leaders Fail with Eric Hachmer and Steve Frappier | Coach2Scale Episode #83
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54:59Performance improvement plans (PIPs) are meant to help struggling reps, but more often than not, they’re just a step toward the exit. So why do they fail? And what should CROs and frontline sales managers do instead to truly develop their teams? Why does urgency hurt your coaching? In this episode of Coach2Scale, host Matt Benelli sits down with Er…
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392: Beyond Doing: Embracing the Power of Being in Leadership
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43:04Tired of feeling like you're always doing, but never getting ahead? In this episode of The Coaching Culture Podcast, we explore the power of "being" over "doing." Coaches Betsy and JP discuss how to break free from the productivity trap and find more fulfillment in your work by focusing on presence and intentionality. They share practical tips and …
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Frans Ludeke: The Soft Skills of Really Caring and Loving People
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1:04:28TEXT US HERE If you have feedback or requests for the show! Frans Ludeke, legendary rugby coach with over 30 years of experience spanning South Africa to Japan, reveals the leadership principles that have defined his remarkable journey. Having transformed the Kubota Spears from a struggling second-division team to Japanese champions, Frans shares h…
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#093 Instilling a R.A.V.E. Culture with Chuck Salvo
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26:50Send us a text Today, I sit down with Chuck Salvo, former Disney Institute veteran and self-proclaimed "Chief Happiness Architect," to discuss his new book "RAVE: How to Respect and Value Everyone." Drawing from his 15 years at Disney and extensive experience working with organizations worldwide, you’ll hear Chuck share practical insights on buildi…
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No Wasted Sales Calls: Data-Driven Selling with Paul Fannon | Coach2Scale Episode #82
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46:52Too many sales teams operate on instinct, hoping charisma and hustle will carry them to quota. However, Paul Fannon, Global CRO at Bottom Line, views sales as a science. In this Coach to Scale episode, Paul explains why a structured, data-driven approach is the key to predictable success. He shares how top reps aren’t necessarily the most talented—…
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391: Accountability & Ownership: Keys to UNC Women’s Soccer National Championship | Part 2 Tracy Leone
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34:20Join us as we chat with Tracey Leone (Bates), assistant coach of the UNC Women's Soccer team, fresh off their incredible 2024 National Championship victory! We delve into the crucial role of culture in building a winning team, exploring how Tracey cultivates values like hard work, competitive spirit, and joy within her players. From the infamous Co…
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Glenn Delaney: The 80-20 Rule of Authentic Leadership
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56:47TEXT US HERE If you have feedback or requests for the show! Rugby has always been about far more than the scoreboard. At its heart, it's about belonging—being part of something bigger than ourselves. Few understand this better than Glenn Delaney, whose coaching journey has taken him from Nottingham to London Irish, Canterbury, the Highlanders, the …
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#092 Building a High Performing Teams Culture
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14:14Send us a text High-performing teams don’t happen by accident—they’re built intentionally. In this episode of The Culture Coach Podcast, I break down Wiley’s Five Behaviors of a Cohesive Team and give you actionable strategies to strengthen trust, encourage healthy conflict, drive commitment, reinforce accountability, and focus on results. If you’r…
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Avoiding Sales Leadership Landmines with Kevin Gaither | Coach2Scale Episode #81
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1:08:58Sales leadership is full of hidden pitfalls that can derail even the most experienced managers. In this episode, Kevin Gaither—former ZipRecruiter sales leader, CRO of Inside Sales Expert, and author of It Happened on the Sales Floor—pulls back the curtain on the most common mistakes sales managers make. He challenges the myth that you can be frien…
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390: From World Cup Champion to Championship Coach: Tracy Leone on Leadership, Teamwork, and the Power of Support
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38:40Join us as we sit down with Tracy Bates, former UNC and US Women's National Team star and current UNC assistant coach, for a deep dive into her incredible journey in the world of soccer. In this episode, Tracy shares invaluable insights from her playing days, including: The importance of leading by example and fostering a positive team environment.…
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James O’Connor Unfiltered: A Player’s Perspective on What Makes—or Breaks—a Good Coach and Culture
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1:05:06TEXT US HERE If you have feedback or requests for the show! Trust and connection are the cornerstones of any winning sports culture. In this engaging episode, we're joined by rugby legend James O'Connor, who reflects on his incredible journey in professional sports. With nearly two decades under his belt, James shares his unique insights on how coa…
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#091 A Culture of Mentorship with Dr. Deborah Heiser
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29:28Send us a text Today, I’m sitting down with Dr. Deborah Heiser, an applied developmental psychologist and aging specialist, to explore a topic that every business leader should care about—how aging impacts leadership, career transitions, and workplace culture. As a CEO, you’re not just growing a business; you’re also evolving as a leader, navigatin…
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Diagnosing and Fixing Hidden Growth Barriers with Bob Tharp | Coach2Scale Episode #80
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52:46Most sales leaders focus on hitting their numbers, but few take the time to diagnose why their teams struggle in the first place. In this episode, Bob Tharp, a seasoned sales leader with 35+ years in complex solution sales, reveals the hidden obstacles that stall revenue growth and how CROs can fix them. From controlling the controllables to holdin…
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389: Coaching on Eggshells: How to Lead with Integrity in an Age of Parent Complaints & Athlete Accusations
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51:33Are you a coach feeling the pressure of "walking on eggshells" in today's sports environment? Do you fear parent complaints, athlete accusations, or even investigations? In this episode of The Coaching Culture Podcast, JP Nerbun and Betsy Butterick dive deep into the challenges coaches face in navigating a culture of fear and overprotection. They e…
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Chris Webb: Rugby Management and Leadership Insights
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1:00:09TEXT US HERE If you have feedback or requests for the show! Chris Webb, a luminary in high-performance sports management, shares captivating stories from his tenure in rugby, spanning World Cups with top teams like Australia and Japan. Tune in as Chris recounts his journey from rural New South Wales with aspirations of becoming a stock and station …
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#090 The Right People in the Right Seat with Dr. Michael Neal
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22:16Send us a text If you’re a CEO or leader looking to build a high-performing, engaged team, this episode is full of game-changing insights. Dr. Neal’s journey is proof that hiring isn’t just about filling seats—it’s about building a thriving, scalable, and values-driven business with the right people in the right seats. If you’re struggling with hir…
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Why Coaching is Non-Negotiable with Thad Zylka | Coach2Scale Episode #79
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41:19Thad Zilka, a veteran leader in sales and leadership, discusses the transformative power of coaching in sales performance. Drawing insightful parallels to the world of sports, Thad challenges the notion that star salespeople don't need guidance. Through sharing his own journey, he highlights the pivotal role of structured business plans and the con…
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388: Coaching in College Athletics: Tracey Fuchs on Trust, Communication, and the Future of Sport
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28:32Join us for an insightful conversation with Tracey Fuchs, Northwestern Field Hockey Head Coach and USA Field Hockey assistant coach, as she shares her expertise on building a championship culture, fostering trust, and navigating the dynamic landscape of college athletics. This episode delves into the critical role of open communication, empowering …
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Paul Tito: Keeping things simple, and the art of confrontations.
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1:17:38TEXT US HERE If you have feedback or requests for the show! Rugby enthusiasts and culture aficionados alike, prepare for a fascinating conversation with Paul Tito, affectionately known in the rugby world as "Fish." A seasoned veteran whose career spans over 25 years, Paul shares his journey from New Plymouth Boys High School to captaining renowned …
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Unlocking Potential through Effective One-on-Ones with Andy White | Coach2Scale Episode #78
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57:34What if the secret to transforming your sales team lies within the art of the one-on-one meeting? Join me, Matt Benelli, and our special guest, Andy White, VP of Sales at Trivy, as we debunk myths and uncover these meetings' critical role in building trust and alignment in modern sales teams. We dive into the heart of creating coaching cultures and…
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387: Adapting to Modern Athletes & Building a National Championship Team | Tracey Fuchs Part 1
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30:06In this episode, host Tracey Fuchs reflects on her impactful career as a field hockey player, coach and 2024 National Champion. Renowned for her contributions to the sport, Tracey shares insights into her leadership style, emphasizing the importance of building strong relationships with teammates. She discusses her belief that a team's success reli…
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Johan Ackermann: Faith-Driven Leadership and Team Unity
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1:03:24TEXT US HERE If you have feedback or requests for the show! Renowned rugby coach Johan Ackerman joins us to reveal the secret to building a successful team culture — one that emerges organically from the collective rather than being imposed from the top down. Through his experiences across the globe and his time in the police force, Johan explores …
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#089 Leadership Archetypes with Eric Charran
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23:24Send us a text In this episode of the Culture Coach podcast, I sit down with Eric Charran, author of an upcoming book about workplace leadership archetypes. Through painfully relatable stories, Eric breaks down the various "boss types" we've all encountered (or been guilty of ourselves) and provides practical strategies for not just surviving but t…
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Cultivating a Winning Mindset with Josh Horstmann | Coach2Scale Episode #77
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44:29Can senior executives really afford to skip coaching? Join us for a fascinating discussion with Josh Horstmann, Operating Partner at Francisco Partners Consulting, as we dismantle the myth that top leaders don't need coaching. We promise you'll learn how to harness coaching for all levels of performance, from struggling team members to high-flying …
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386: Developing Resilience and Emotional Awareness In Athletes | Dr. Nick Holton Part 2
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37:17Are your athletes struggling with "stress" and "anxiety"? They might be mislabeling their emotions! 🤔 In this insightful podcast episode, Dr. Nick Holton dives deep into the crucial skill of emotional granularity and how it impacts performance, resilience, and even team culture. He challenges the common misconception that everything is "stress" or …
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Kieran Crowley: Balancing Passion and Pressure in Rugby Coaching
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47:30TEXT US HERE If you have feedback or requests for the show! Kieran Crowley, a rugby legend and former All Black, joins us to unlock the secrets of building team culture across borders. Discover how Kieran's journey from New Zealand to Canada and Italy has shaped his understanding of cultural dynamics in international rugby coaching. His stories fro…
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#088 Kerbey Lane Culture with Rose Ann Garza
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28:43Send us a text Rose Ann Garza, is the Chief Human Resources Officer for Kerbey Lane. Kerby Lane is a restaurant that was started in 1980 in Austin, Texas. If you’ve been to Austin, you’ve probably been to Kerbey Lane. During Rose Ann’s time at Kerbey Lane, the organization has more than doubled in size and has won several prestigious awards related…
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Scaling Smart with Brent Holloway | Coach2Scale Episode d#76
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45:23Unlock the secrets to skyrocketing your sales growth with insights from Brent Holloway, the CRO and co-founder of SaaS Sales Advisors. Imagine doubling your company's revenue without expanding your sales force—Brent breaks down how understanding unit economics and refining customer profiles are key to achieving this. We navigate through the intrica…
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385: The Science of Resilience: Creating Environments for Peak Performance | Dr. Nick Holton
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29:10In this episode of the Coaching Culture Podcast, hosts Nate Sanderson and Betsy Butterick welcome Dr. Nick Holton, a consultant and coach specializing in optimizing performance and well-being. The conversation tackles the perception that "kids these days are soft" and encourages a shift from complaining about fragility to fostering anti-fragility i…
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Steve Hansen: Ego and Authenticity in Leadership
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52:51TEXT US HERE If you have feedback or requests for the show! Rugby legend Steve Hansen joins us to unravel the secrets of building an unbreakable team culture. Discover how the invisible thread of shared values can bind not just sports teams but businesses and families too. Steve shares his philosophy that team priorities should always come first, o…
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#087 Hugging Face 🤗 Culture with Emily Witko
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39:00Send us a text Emily Witko is a people-obsessed engagement specialist with master’s level DEIB training. In their current role at Hugging Face, they source, recruit, hire, develop, and retain top AI talent, with a dedicated focus on team happiness and growth. Emily thrives in people-centric spaces that prioritize community and belonging. Here are s…
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The Journey to 1% Success in Sales Leadership with Lane Monson - Coach2Scale Episode #75
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53:53Unlock the secrets of genuine connection in sales and leadership with our guest Lane Monson, an executive leader and coach who challenges the conventional wisdom of salesmanship. Do most salespeople really know how to connect deeply with others? Discover what Lane has to say as we unravel the five levels of connection, which many sales professional…
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384: Navigating the Emotional Roller Coaster: Coaches and Their Teams
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47:35🔥 Ever feel like you're on an emotional rollercoaster as a coach? 🎢 In this episode of the Coaching Culture Podcast, we dive deep into the intense world of a coach's emotional journey. From the highs of victory to the crushing lows of defeat, we explore how our emotions are inextricably linked to our team's performance. We discuss: 🤯 The struggles …
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Eddie Jones: Culture shocks. Environmental learnings from England, Australia and Japan.
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45:29TEXT US HERE If you have feedback or requests for the show! What if the key to a thriving sports team lies not just in strategy, but in deeply understanding its cultural fabric? Join us as we sit down with the legendary coach Eddie Jones, who unpacks the essence of culture and leadership in sports. Eddie shares captivating stories from his coaching…
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#086 Culture Case Study on e.l.f. Beauty
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21:31Send us a text Happy New Year!! This week I look back at 2024 (and 2023) and look toward the future, sharing my vision and areas of focus for the new year. One significant part of my mission, which I intend to prove this year is the connection between culture and increased revenue. In this episode, I highlight a Harvard Business Review article writ…
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Building Cohesive Global Sales Teams with Jim Gannon - Coach2Scale Episode #74
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54:00What if sales success wasn’t just about the money? Join us as we challenge this age-old myth with insights from Jim Gannon, SVP of Sales at Sysdig. Discover how autonomy, competition, and a genuine drive to impact the business play pivotal roles in achieving sales excellence. Jim reveals why curiosity and the willingness to learn from peers set top…
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383: How You Can Better Coach Your Coaches & Create a Learning Environment | Rob Mason Part 2
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41:41In this episode, we dive into the challenges of coaching coaches, whether in youth sports or at a professional level. We discuss the difficulties of providing feedback to fellow adults and the need for patience and relinquishing control as a coach. The conversation features insights from coach developer Rob Mason of Port Adelaide Football Club, who…
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Authenticity in Coaching: Insights from Chris Michelmore from Zoom - Coach2Scale Episode #73
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47:25What if the secret to exceptional coaching lies not in having all the answers, but in embracing authenticity and vulnerability? Join us as we chat with Chris Michelmore, the head of mid-market acquisition at Zoom, who brings his unique perspective on coaching both athletes and salespeople. Chris challenges the notion that great coaches must be the …
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Coaching culture with Ben Herring Trailer
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2:50TEXT US HERE If you have feedback or requests for the show! I’m Ben Herring, and I want to welcome you to Coaching Culture with Ben Herring. If you’re looking to sharpen your coaching craft by exploring more than just drills and tactics, you’ve come to the right place. Coaching Culture is your weekly deep-dive into the often-overlooked “softer skil…
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382: Developing Process-Driven Coaches in a Results Environment | Rob Mason Port Adelaide Football Club Part 1
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35:17In this episode of the Coaching Culture Podcast, host JP Nerbun is joined by special guest Rob Mason, a full-time coach developer at the Port Adelaide AFL Club in Australia. They explore the importance of coaching for coaches themselves, discussing the necessity of being vulnerable, curious, and committed to learning in order to be coachable. The c…
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381: LIVE Q&A Part 2: Giving Feedback to Asst Coaches & Our Responsibility for Athletes Experience
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46:19It’s Part 2 of our live Q&A session with real listeners of the Coaching Culture Podcast with J.P. Nerbun, Nate Sanderson, and Betsy Butterick. In the second part we cover questions from a highschool coach who is seeking to gain confidence in giving assistant coaches feedback to foster their growth, a coach needing advice on how to promote alignment…
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Top 10 Lessons for Sales Leaders from 2024 Shared on the Coach2Scale Podcast
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6:48As we close the book on 2024, I want to take a moment to say THANK YOU. Whether you tuned in for one episode or all 52, you're part of a movement that believes coaching is the rocket fuel for performance. This year, Coach the Scale recorded over 65 episodes, reaching thousands of sales leaders. But this isn’t about vanity metrics—this is about impa…
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380: LIVE Q&A Part 1: Facing Resistance, Raising Standards and Spreading Transformational Culture in Your Club
31:01
31:01
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31:01In this exciting episode of the Coaching Culture Podcast, hosts J.P. Nerbun, Nate Sanderson, and Betsy Butterick engage in a live Q&A session with real listeners, fostering an interactive dialogue about leadership and coaching. In the first part we cover questions from a first year football coach who is navigating some resistance, a homeschool voll…
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#085 Your Culture is Alive with Shauna Geraghty
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13:14
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13:14Send us a text Our episode this week wraps up my interviews during my time at CultureCon in Las Vegas this past November. These were 4 great conversations with leaders who are making a difference in the culture space. My final guest from the event is Shauna Geraghty. Shauna is the Senior Vice President and Head of People and Talent at Talkdesk. As …
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Leadership Lessons & Coaching Insights with Matt Benelli
52:26
52:26
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52:26What if your beliefs about feedback and coaching timelines are holding you back? Guest host Colum Lundt, CEO of CoachEm, takes the helm to interview our regular host, Matt Benelli! Both are co-founders of CoachEm and share the myths and misconceptions about coaching sales teams. Matt dismantles the notion that coaching yields immediate results, lik…
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379: A Playbook for Transformational Leadership in Sports and Beyond- Joe Brown Part 2
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47:18
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47:18In this episode of the Coaching Culture Podcast, hosts JP Nerbun and Nate Sanderson welcome back Joe Brown, an athletic director from Colorado, to discuss creating a transformational culture within athletic departments and organizations. They emphasize that while mission statements and core values are important, true culture is experienced through …
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