The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minute ...
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This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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The Becky Beach Show - Digital Product Marketing for Your Creative Business
Becky Beach - Certified UX Product Designer and Design Thinker
The Becky Beach Show is all about helping you successfully market your digital product to increase visibility and sales. Becky also interviews successful and inspiring business owners and stresses the importance of an abundance mindset. Becky Beach is a million-dollar digital product seller and marketer featured in Business Insider and Forbes. She is certified in User Experience/Product Design and Design Thinking. Join Becky each week to turbo-charge your income and mindset! Visit the show n ...
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The Product Marketing Podcast - for product marketers, merchandisers and PIM professionals.
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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Andy McCotter-Bicknell
This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co
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Join Maggie Bean as she explores what new and aspiring product marketers need to know about launching a successful product marketing career. From diving deep into the fundamentals with seasoned experts to learning from other newbies on how they made the switch, we're getting real with candid stories and advice for those who are beginning their PMM journeys.
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Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.
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A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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Dive into the world of Product Marketing in fast-growth SaaS startups with our Host Kristina Terziyska. Each episode gets into the trenches alongside those who were *actually* there when it happened, with seasoned experts who bring a fresh perspective into this field. Brought to you by EarlyNode.com.
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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. ...
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Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.
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Marketing information and tips for building product manufacturers that want to reach the architects, engineers, and other construction professionals.
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Podcast by TechnologistPR
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Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition
Bryan Bowman
Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key ...
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In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy. Scott explains his time-intensive tasks at HubSpot, li…
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170: Get Your Perfect Summer PTO Plan (AI Prompt Included)
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Welcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy. Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A common theme keeps…
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51. Do Bundles and Summits Grow Your Business? Pros and Cons!
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In this episode, I am discussing is if joining bundles and summits really grow your business in 2024 and beyond. Check out the show notes at BeckyBeachShow.com to find out Facebook groups you can find bundles and summits in. Check out the BusinessBeachClub.com membership if you need help starting or scaling your Digital Products Business!…
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Episode 46: Terezia Batovska - The Key to Analyst Relations Success
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In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations. For more i…
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Oh so good Product Marketing & GTM AI
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He is back! In this episode of the Product Marketing AI Podcast, Sean catches up for the second time with Derek Osgood, founder and CEO of Ignition. Fresh off a late 2023 funding round, Derek spills the beans on the wild ride of fundraising and why staying fit keeps him sane. Derek reveals Ignition's killer plans for 2024. Think AI on steroids, mak…
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50. Creative Ways to Get and Retain Members in Your Membership
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In this episode, I'm talking about ways to get and keep members in your membership. I'm so excited that episode 50 is here! Check out Course Creation for Creatives, which has a bonus lesson on setting up a membership on ThriveCart Learn. Get 50% off my course with coupon MD50 now through Monday, May 27th at midnight CST. Visit the shownotes for fre…
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169: Your Minimal Summer Vacation Marketing Plan
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Welcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax. But today, I'm here to share why it's crucial to keep your business momentum going through the summer months. In this episode, I discuss practical strategies to streamline your digital product business for the summer months, …
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49. How to Deal With Burnout in Your Digital Product Business
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We are in Season 3 now! This season is going to be focused more on selling and creating digital products to make money online. In today's episode, we are discussing how to avoid burnout in your digital products business. Visit the shownotes at BeckyBeachShow.com! Join my membership at BusinessBeachClub.com to scale your digital product business!…
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168: Why NOW is the Right Time to Up Level Your Digital Product Business
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Today, I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk about the reasons why the summer is your golden opportunity to supercharge your business, engage with your audience, and set the stage for a successful fall. Plus, I'll chat about how coaching can help you make the most of th…
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167: Behind the Scenes of my Website Copy Overhaul
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Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy. I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store. The mess…
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166: What If Business Got to Be SIMPLE?
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Welcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast hosted by Tish Collins, where I had the honor of returning as a guest. In this conversation, we dive deep into simplifying digital product businesses. I discuss how I've structured all three of my brands to create susta…
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165: Minimalist Business Model: No Live Launches Needed
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In this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that supports a balanced life. I'll walk you through how to set up a digital product business that generates consistent revenue without being tied to your desk, live launching, or constantly posting on social media. You'll lea…
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Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
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In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI. For more information, please check Anubhav Rao's article "Marketing in the Age …
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164: You Won’t Believe How Easy Selling Can Be With This
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Hey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales funnels for online businesses. I talk about the perks of using these funnels, the tech tools you need, and the types of offers you can promote. I also share tips on adding a personal touch and ethical promotion practices, a…
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163: Pins to Cash: Selling Digital Products on Pinterest
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Want to learn how to sell your digital products on Pinterest, even if you don't have a Shopify store? In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares her proven strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products, online courses, and…
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Episode 44: Abiola Apooyin - Conducting Market Research
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In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. Fo…
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listen :-)
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162: From Domain Name Purchase to $100K in Revenue and 16K Email Subscribers
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In this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digital product business with over 16,000 email subscribers and $100,000 in revenue in less than two years. I'll walk you through the strategies that worked for me, the lessons learned, and the key takeaways that can help you…
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161: Canva Account Chaos? No More: Tips to Get Organized
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Is your Canva account a hot mess? If so, you’re in good company! In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow. We also touch upon the latest Canva features such as Magic Expand and Mag…
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Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
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In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process. For more information, p…
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160: How To Turn Free Bundles Into Big Bucks
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Think that hosting a free bundle is just a way to grow your email list? Well, think bigger. On this episode of the Creator’s MBA podcast, I’m hanging out with Kate Doster, the OG of bundles herself, to get into the nitty-gritty of making money with bundles. It's not just about freebies versus the paid stuff; we're talking about smart ways to turn t…
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159: Future-Proofing Your Online Courses: What's Next in 2024
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Is your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keeping up hasn't been easy for everyone. Let's face it, in the business of digital education, if you're not moving forward, you're falling behind. In this episode, we dive into the big shifts and must-knows for online cour…
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Product Marketing to VP of Digital Marketing
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This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted …
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48. How to Get Lucrative Brand Sponsorships with Jenny Melrose
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In this episode, Jenny Melrose shares how she is able to earn multiple 6-figures with sponsorships for her blog and business. If you are a blogger or business owner, this is a must if you want companies to pay you sponsorship money! Check out Jenny's freebie at the show notes at MomBeach.com/Podcast.…
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158: No Time to Create a New Offer? Do This Instead
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Have you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In this podcast episode, I have your solution to this common challenge. Listen in to learn two ways to increase your earnings while minimizing your time and resource investment. This can be a game changer for your busi…
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157: 3 Tips for Selling Your Digital Products the Easy Way
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If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way. I think sometimes we ma…
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156: A Glimpse Behind the Curtain: What Worked in 2023 & Plans for 2024
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Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024. From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affil…
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Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
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In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and partner marketing. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience.…
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A new Product Marketing career path - PMM to EVP of Product
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This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. What does it mean to be a true trailblazer? It's someone who breaks the mold and charts a new path for those follow…
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Rock 'n' Roll Marketing: Unleashing the Unconventional with Harvey Lee
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This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. 🎸 Dive into the world of product marketing with a twist of rock 'n' roll! Harvey Lee, a maverick in the product mar…
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April Dunford: Nailing Competitive Positioning
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April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.' We focused on how competitive intel and positioning intersect in business: - bashing "approaches," not competitors - the importance of positioning your competitors - when to mention com…
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