The Simple Way To Crush Your Dreams Via Mentors

The Fail On Podcast with Rob Nunnery - Fail Your Way To An Inspired Life

Chris and Eric Martinez are the twin brothers behind the Dynamic Duo Training brand. They are the co-authors of the bestseller, The New Era of Fitness.

Also known as the “Dynamic Duo,” they have quickly become the leading authorities on health, training, nutrition, and lifestyle in the fitness industry. They provide world class trainings and services with safe, ethical, scientific, and healthy approaches. With a heap of success stories from clients, Chris and Eric have shown time and time again that they know exactly how to get you results.

Their online training programs and communication are some of the most talked about in the industry. They get results where others haven’t. They have done an incredible job transitioning from hourly personal trainers to creating leverage, building a scalable business.

In today’s episode we’ll be discussing why long-term business growth is much more important than sacrificing quality just to make a quick buck. They discuss why mastermind groups and mentors will completely change your life and how it completely changed their lives. And finally, how focusing on amazing customer experiences will always be better than focusing on making money.

Key Points From This Episode:

• Chris and Eric gives us some context about who they are and their background.
• Hear what the core of their business was at the beginning.
• Find out why you need to develop skills in person to help you in the online world.
• Learn why it’s key to hire a coach or mentor to accelerate the learning.
• Discover how Chris and Eric’s biggest struggle was choosing faith over fear.
• Understand the difference between getting coached/mentored versus just jumping in.
• Hear how getting into fitness came about for Chris and Eric.
• Find out what are all of Chris and Eric’s different revenue streams.
• Learn how Chris sand Eric get outside their comfort zone by being open minded.
• Discover why Chris and Eric look at Cole Hatter as a mentor for putting on their live event.
• Hear as Chris and Eric share more on the first live event they are planning.
• Learn about the 5 components spoken about in the book, The New Era of Fitness and how that will be incorporated into the event.
• Find out what are some of the painful parts of being an entrepreneur.
• Discover how Chris and Eric are similar yet different in some ways.
• Hear more about Chris and Eric’s strengths.
• Learn how Chris and Eric categorize the business into different segments.
• Find out how Chris and Eric’s corporate jobs taught them skills they now use.
• Hear how you have to make a mindset shift to grow in your purpose.
• Discover how Cole’s event,Thrive, changed things for Chris and Eric.
• Learn how Chris and Eric’s business is all about the customer and the product.
• Find out how Chris and Eric has a growth mindset.
• Hear what failure means to Chris and to Eric.
• Discover one directive or action item Chris and Eric would give to someone getting started.
• Find out who has been the person who has had the most profound impact in their lives.
• Hear what’s on the radar for Chris and Eric and what you can look forward to.
• And much more!

Tweetables:

“You have to develop those skills to help people in person, they will carry over to the online world.” — Chris Martinez @Dynamicduotrain

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“To me failure, it’s not as big as I used to anticipate and it’s because I have reframed my mindset that way.” — Chris Martinez @Dynamicduotrain

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[0:33:20].1]

“It comes down to practicing patience and just really sticking to your core values and your long-term vision.” — Eric Martinez @Dynamicduotrain

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[0:17:13].1]

“For me, failure is just another opportunity to grow and to get better.” — @Dynamicduotrain Eric Martinez

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Links Mentioned in Today’s Episode:

Dynamic Duo Training — https://dynamicduotraining.com/

Dynamic Duo on Twitter — https://twitter.com/Dynamicduotrain

Chris and Eric’s book, The New Era of Fitness — https://www.amazon.com/New-Era-Fitness-Well-Balanced-Lifestyle/dp/0998146005/

10 week Strong Mind, Strong Body program — https://dynamicduotraining.com/store/

Chris and Eric’s Ebooks — https://dynamicduotraining.com/store/

Layne Norton — https://www.biolayne.com/

Cole Hatter — http://colehatter.com/

Cole’s event, Thrive — http://attendthrive.com/

Tai Lopez — http://www.tailopez.com/

Marc Cuban — http://blogmaverick.com/

Tony Robbins’s book, Unshakable — https://www.amazon.com/Unshakeable-Your-Financial-Freedom-Playbook/dp/1501164589/

Philip McKernan — http://philipmckernan.com/

Ben Greenfield — https://bengreenfieldfitness.com/

Gary Vee — https://www.garyvaynerchuk.com/

Nicholas Kusmich — http://nicholaskusmich.com/

Transcript Below

Read Full Transcript

EPISODE 017

“CM: My first mentor told me that it’s only failure if you quit everything else is just a setback so that’s always stuck with me. So never quitting because if you look at the worst outcome from the failure, I think that’s what you have to do to reframe your mindset, just kind of reverse engineer. Like Gary Vee says, just figure out what is the worst possible outcome if you fail, right? From there, that just kind of puts you at ease a little bit, right?

It’s not as bad as you think man. You’re not going to end up on the streets kind of homeless in a box, you know what I mean? So it’s true what the whole thing says, “Where there is a will there is a way,” you know what I mean? So to me failure, it’s not as big as I used to anticipate and it’s because I have reframed my mindset that way.”

[INTRODUCTION]

[0:00:25.1] ANNOUNCER: Welcome to The Fail on Podcast where we explore the hardships and obstacles today’s industry leaders face on their journey to the top of their fields, through careful insight and thoughtful conversation. By embracing failure, we’ll show you how to build momentum without being consumed by the result.

Now please welcome your host, Rob Nunnery.

[INTRO]

[0:01:05.5] RN: Hey there and welcome to the show that believes you are destined for more and that failing your way to an inspired life is the only way to get there. Today we’re sitting down with Chris and Eric Martinez, they are the twin brothers behind the dynamic duo training brand and the coauthors of the bestseller, the new era of fitness.

They are two of the nicest people I know and have done an incredible job transitioning from hourly personal trainers to creating leverage, building a scalable business. We’ll be discussing why long-term business growth is much more important than sacrificing quality, just to make a quick buck. Why mastermind groups and mentors will completely change your life and how it completely changed theirs. And how focusing on amazing customer experiences will always be focusing on making money.

But first, if you’d like to stay up to date on all fail on podcast interviews and key takeaways from each guest, simply go to failon.com and sign up for our newsletter at the bottom of the page. That’s failon.com. Now, without further ado

[INTERVIEW]

[0:02:04.9] RN: Chris, Eric, thanks for joining us today and welcome to the fail on podcast. You guys are traveling an inspirational road to get to where you are now, just so we have some context about who you are and your background, take us back to what you’re doing before you got started in entrepreneurship and what made you actually want to take that leap forward?

[0:02:23.2] CM: First I just want to say thanks a lot for having us on the show, it’s a real honor being on your show and to be able to sit there and share our story with your audience and see if we can help anybody out by one of these stories or nuggets that we have for you guys.

What we did before we started our business was, we went to college, we kind of took the traditional route of graduating from high school, going straight to a university and that was a struggle itself right there being in college and not knowing exactly what we wanted to do after that, what our major was going to be we ended up doing business communications because it’s a little bit more broad and we figured we could do different things within that scope.

[0:02:56.9] RN: Sorry, you guys are twins, right? You say we, so, did you guys pretty much have the similar path, did you guys do the same things for the most part?

[0:03:03.5] CM: Pretty much the same path, yeah. That’s what’s funny, he went to JC, I went to like University and then he did his undergraduate, his core classes at the JC, then went over for the last said year, he was doing the classes with me so pretty much the same path.

From there, you know. We graduated and we knew we had a passion and a gift for helping people out and for fitness because we lost our father at 18 years old and really, the only way they alleviate that pain was through fitness, throwing weights around, getting rid of that anger and that aggression. We knew there was something there with a gift, with helping people out and fitness.

We hired a coach and we were mentored under him for about five years, his name is Dr. Layne Norton. Always have as much gratitude towards that guy for teaching us everything that we know and getting us to where we’re at today.

[0:03:48.0] RN: Did you hire him as a fitness coach or actually like a business coach?

[0:03:52.4] CM: As a fitness coach but after a couple of years we’re kind of like, “you know what?” We love what this guy is doing, we say we have a gift for fitness and helping people out and we’re like, “why can’t we do this?” It’s still very early in this niche, there’s still plenty of people to go around with the pie and we ended up just you know, kind of watching everything he did, kind of picking his brain very slowly with some questions.

We did our own research as far as like with business, marketing, stuff like that and we just grew the business very slowly, that’s what his advice was, “don’t rush it too quick, you have one reputation to keep.”

[0:04:24.9] RN: What year is this that you were starting to get it rolling?

[0:04:27.6] CM: I want to say it was around 2010/2011 because we graduated in 2009 so it was about a year or two after that. Yeah, we just started taking it very slow, bringing on clients, taking care of them, getting them results, keeping our integrity, customer service at the forefront and from there, just adding different elements as the years went on, joining masterminds, building our personal network to grow, things like that.

[0:04:49.2] RN: Sure, what was the core of the business at the beginning, was it purely personal training or what were the different revenue streams and products and offerings?

[0:04:57.9] CM: Right, it was just purely online personal training pretty much, we had a background with personal training people but…

[0:05:03.2] RN: It’s like virtual type coaching?

[0:05:04.7] CM: Yeah virtual, through Skype, through videos, phone calls, things like that, we would build them a structured program, they would follow it, they check in with this once per week so it was just all just one kind of shot thing and just all personal training online pretty much.

[0:05:16.5] RN: Got it, had you ever done anything one on one in person in terms of training and…

[0:05:22.0] CM: We’ve done a lot of like one on one personal training and you know, probably priors for about two years, we used to personal train at a little private gym so we had a lot of experience with that. We knew that we could Segway into the online realm and I think that’s where a lot of people make mistakes if they’re trying to get in to be an online coaches and trainers, they don’t have any background in the trenches.

You know, with people and then Segway in that they jump too quickly into the online because – they want to scale and they just want the shortcut pretty much you know what I mean? You got to put the work in.

[0:05:48.4] EM: Yeah, I want to add to that because it’s too different compete worlds when it’s online as supposed to you know, actually helping people in person, guiding them you know? Actually building that relationship in person and it’s just something that’s huge. There’s so many different trainers that come our way and ask us you know, what did you do and what is some good advice?

The first thing I’ll tell them is, “build...