077: Creating High-Converting Lead Magnets for B2B (Podcast Party)

Authentic Influence

Want tips to create a high-converting lead magnet to attract B2B customers?

Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't.

This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party.

Topics discussed:

[00:00] B2B Podcast Party Welcome &

[04:55] Creating High-Converting Lead Magnets for B2B

[05:12] Why lead magnets fail to convert

[09:57] High-converting Lead Magnet Checklist

[14:23] A not-so-great B2B Lead Magnet example

[17:07] 3 Examples of Great B2B Lead Magnets

[28:47] B2B Lead magnets Q&A

[34:30] Speed networking 90-second pitches

[49:07] Content marketing Q&A

Resources:

• Register for our next Podcast Party
• Write content faster and easier. Grab your free 10,000 word trial of Jasper
• Free 7-Min Training: How to use case studies to market your business (+ PDF workbook)
• How to Create a Case Study That Converts: The Ultimate Guide for Businesses
• Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

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