The J Word 1.4: Getting Back the Opted-out Digital Audience

The J Word: A Podcast by Journalism Practice

In this episode, Journalism Practice Editor-in-Chief Bonnie Brennen talks about the "opting-out" movement of those avoiding or ignoring digital media and what it means for journalism that's increasingly digital and technologically advanced. Additionally, Letrell Crittenden and Antonie Haywood talk about two online projects that are trying to get back those who may have left mainstream news a long time ago, particularly Black communities of Philadelphia and Pittsburgh. Together, we discuss what and how journalism can change on and offline to keep their audiences interested.
Scholarship Featured in this Episode:
Brennen, B. (2019). Opting Out of Digital Media. Routledge.

Crittenden, L., & Haywood, A. (2020). Revising Legacy Media Practices to Serve Hyperlocal Information Needs of Marginalized Populations. Journalism Practice, 1-18.
Produced and hosted by Robert (Ted) Gutsche, Jr.
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