Building A Brand Kids Love and Parents Value with Melissa Cash

Show Your Value with Lee Benson

Today I'm joined by Melissa Cash, co-founder and CEO of Pok Pok, an innovative digital play space for young children. We'll explore Melissa's journey from Disney to creating a company focused on diversity, inclusion, and fostering intrinsic motivation in kids through technology.
In this episode, you'll discover:
• How Melissa's focus on adding value shapes every aspect of Pok Pok
• The importance of intrinsic motivation in early childhood development
• How Pok Pok is designed to spark curiosity and self-directed learning
• The challenges and joys of building a brand that parents love and children adore
• Melissa's leadership lessons on creating a strong team and staying true to your mission
Whether you're a parent, educator, or entrepreneur, this episode offers valuable insights into building a purposeful business and fostering a generation of intrinsically motivated and creative thinkers. Don't miss this inspiring conversation about the power of intrinsic motivation and the art of value creation.

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