Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing E316

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

When the COVID-19 pandemic hit, Kat Norton discovered TikTok and found it odd that there was no Excel content on the platform. She decided to start posting dance-infused tutorials, and her videos went viral. She then launched multiple Excel courses that quickly generated more income than her corporate salary. This allowed her to leave her job and turn Miss Excel into a multimillion-dollar business. In today’s episode, Kat shares how she transformed her love for dancing and spreadsheets into a viral sensation and a lucrative business. She also breaks down her strategies to go viral, monetize her passion, and build a sustainable business.

In this episode, Hala and Kat will discuss:

(00:00) Introduction to Kat Norton, Miss Excel

(02:07) Kat's Early Career and Corporate Journey

(03:41) The Birth of Miss Excel During the Pandemic

(05:19) Going Viral on TikTok and Instagram

(06:33) Mindset and Inner Work for Success

(08:52) Authenticity and Polarity in Social Media

(20:53) Monetizing Miss Excel and Course Creation

(29:54) Excel vs. Google Sheets: Strengths and Uses

(32:15) Promoting Courses Through Webinars

(33:15) Affiliate Program Success

(35:10) Webinar Retargeting Strategies

(36:50) Engaging Webinar Techniques

(39:14) Effective Course Selling

(47:06) Driving Webinar Attendance

(49:02) Expanding Revenue Streams

(57:23) Balancing Work and Creativity

Kat Norton is the founder and CEO of Miss Excel, the viral brand that transformed Excel tutorials into engaging, must-watch content for over a million followers. Since launching in 2020, Kat's courses have empowered thousands while rapidly scaling her business to multimillion-dollar success. She has been recognized by Forbes as a Top Social Media Influencer of 2021 and featured in top media outlets, including Forbes, CNBC, and Bloomberg. Today, her business generates over $2 million annually, enabling her to work just a few hours daily while traveling the world.

Connect with Kat:

Kat’s Website: https://www.miss-excel.com/

Resources Mentioned:

Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza: https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094

LinkedIn Secrets Masterclass, Have Job Security For Life:

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Transcripts - youngandprofiting.com/episodes-new

Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.

Selling, Online Selling, Sales, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Sales Strategies, Business Growth, Scale, Scaling, Sales podcast