Episode 32 - Guerrillapreneur Mastermind Interview with Michael Campbell, President & CEO of Black on Purpose TV (BOPTV)

Guerrillapreneur: The Art of Waging Small Business Podcast

Episode 32 is a Mastermind Interview show. In this episode, I interview Michael Campbell, the founder, president and CEO of the Atlanta-based Black on Purpose TV (BOPTV), the largest Black owned Streaming Television Network in the world with approximately 1.5M daily viewers worldwide. BOPTV has over 8,000 pieces of content across 24 channels Mr. Campbell is also a voting member of the recording academy (The Grammy's) and the CEO of a record label with a state of the art recording studio.
In the interview, Mr. Campbell and I discuss his motivations for launching a network dedicated to providing all Black content for people of color around the globe. Mr. Campbell makes the case for digital network sighting a recent Nielson study that shows that Black Millennials and Black women consume more digital content than any other ethnic group. Moreover, Black Millennials and Black Women purchase goods and services they see on TV at a higher rate than any other ethnic group. Campbell believes that an all Black network can tap into these trends and bring superior value to black entrepreneurs who want to target an audience made up of primarily people of color. Mr. Campbell has built BOPTV as a platform to give small providers an opportunity to monetize their content. In Mr. Campbell's words," [Small content providers] can wait to get a seat at the table in Hollywood or we can build our table."
BOPTV is the ultimate #sharingeconomy business. BOPTV is leveraging the digital backbones of Roku, AppleTV, Amazon FireTV, XBOX, GoogleTV and SamsungTV to reach the growing number of Black Millennials who have cut the cord and are accessing content through digital platforms. If you enjoyed #BlackPanther you will love this episode.
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Follow the Host: Mark Peterson Host Social Media: @guerillapreneur (Twitter, Instagram, Facebook and Periscope).
Follow the Guest: Michael Campbell, President &CEO of BOPTV, www.boptv.com, Twitter: @boptvnetwork and @boptv, Instagram: @Boptv2018. Facebook: Black on Purpose Television Network and BOPTV.
Support the Sponsor: Ceyero Consulting. www.ceyero.com. Twitter @ceyeroconsltg
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