הפודקאסטים הטובים ביותר ב-Attract Students For Admission (2024)

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Mythbusters Live: 2024 Application Deadline Edition 53:29

22d ago53:29

53:29

With Yale’s first application deadline approaching, Hannah, Mark, and special guest Alfie hosted a special live virtual event for students planning to apply in the current admissions cycle. The officers answered questions about standardized testing, essays, and how officers review applications, while busting a few myths and responding to some of th…

1
Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC 39:03

1M ago39:03

39:03

In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees. Dr. Dukes dives into the critical issues of: Student retention within sm…

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Episode 45: International Recruitment and its Impact on U.S. Higher Education 46:14

2M ago46:14

46:14

Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with …

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College Search 101: How to Ask Questions 29:39

3M ago29:39

29:39

The opening episode in a mini-series about the first step in the admissions process: deciding where to apply. Samantha — the admissions office’s new senior assistant director for partnership programming —joins Hannah and Mark to share advice on asking questions of admissions representatives, current students, faculty and staff. The officers discuss…

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Application Update 2024-2025 34:55

3M ago34:55

34:55

At the start of the new admissions cycle, Karen joins Hannah and Mark for the third annual preview of the questions that will appear on Yale’s first-year application. The admissions officers discuss the types of responses that are more and less effective and what admissions officers hope to learn about applicants when reading their responses. This …

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Episode 43: CEO Conversations - The State of Higher Education 23:37

3M ago23:37

23:37

Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes. Jonathan, Vanessa, and Dave also tackle key questions: H…

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Episode 42: RNL Trend Report on Personal Information 44:19

5M ago44:19

44:19

In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL a…

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Episode 41: How to Maximize the Unofficial College Campus Visit 33:24

6M ago33:24

33:24

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, dire…

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Bulldog Days Live 2024 53:20

7M ago53:20

53:20

Recently admitted students in the Class of 2028 join Hannah and Mark for the second annual Bulldog Days Live episode, recorded during Yale’s three-day campus preview program. Admissions officers Becky and Julian discuss how admissions officers enjoy meeting admitted students in person and the conversations they have with Bulldog Days attendees. Thr…

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Episode 40: Residence Life Rules From Across the Pond and Beyond 20:44

7M ago20:44

20:44

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on …

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Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report 29:45

8M ago29:45

29:45

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to sha…

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38. RNL's 2023 E-Expectations Report: Video and Personalization 30:12

8M ago30:12

30:12

RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalization Key Findings from the 2023 E-Expectations Trend Report How video and personalization drive enrollment and conversion Best practices for creating auth…

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Bonus Episode: Standardized Tests and the Baseball Analogy 13:25

9M ago13:25

13:25

To help listeners better understand what test scores can and can’t say about a student’s relative strengths, Mark outlines an analogy he devised that connects standardized tests to his favorite sport. Dean Quinlan joins to discuss how applicants often overemphasize testing, the many ways applicants can show academic preparedness, and famous New Yor…

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Standardized Tests: How We Got Here 38:41

9M ago38:41

38:41

Part 3 in a 3-part series on Yale’s test-flexible policy. Over four years, Yale’s admissions office went from requiring the ACT or SAT, to being fully test-optional, to adopting a new test-flexible policy. Hannah and Mark give a quick history of the factors that led to those changes and an overview of what happened to Yale’s applicant pool in the w…

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Standardized Tests: The Details 26:06

9M ago26:06

26:06

Part 2 in a 3-part series on Yale’s test-flexible policy. Hannah and Mark reveal the details of Yale’s newly announced test-flexible policy, which goes into effect for first year and transfer applicants for fall 2025 admission. They explain how applicants will fulfill Yale’s requirement and describe the questions that will appear on Yale’s applicat…

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Standardized Tests: The Big Picture 25:03

9M ago25:03

25:03

Part 1 in a 3-part series on Yale’s test-flexible policy. Dean of Undergraduate Admissions Jeremiah Quinlan shares his thoughts on the role and value of tests generally, and how students should consider their scores during the college search process. Hannah and Mark discuss how admissions officers incorporate test scores in Yale’s whole-person revi…

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Mythbusters Live – EA Deadline Edition 51:47

1y ago51:47

51:47

With just days to go before Yale’s early action deadline, Hannah, Mark, and special guest Moira hosted a special live virtual event for students preparing their Yale applications. The officers answered questions about standardized testing, the activities list, essays, and short answer questions, while busting a few myths and dispelling rumors about…

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What’s the Deal With That Supreme Court Case? 26:15

1y ago26:15

26:15

In June 2023, the U.S. Supreme Court ruled in two cases about how admissions offices can consider an applicant’s race and ethnicity. Hannah and Mark explain the basics of the ruling and how it affects the work of the admissions office. Special guest Jeremiah Quinlan, Dean of Undergraduate Admissions and Financial Aid, joins to share his insights on…

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37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett 31:22

1y ago31:22

31:22

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university system Advantages of marketing a small regional school and …

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Mythbusters Live 51:23

1y ago51:23

51:23

In September 2023 Hannah and Mark hosted a special live virtual event for high school seniors. Responding to questions submitted by audience members, the hosts addressed common questions about essays, activities, intended majors, and the review process. They also shared their advice for navigating the application process during senior year.…

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36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online 33:51

1y ago33:51

33:51

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programs How they’re capturing prospect email addresses by providing value Areas of improvement and rec…

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AI and College Essays: Wrong Question, Wrong Answer 22:43

1y ago22:43

22:43

The sudden availability of Large Language Models (LLMs) like ChatGPT have raised new questions about authorship, plagiarism, and fairness in college admissions. Hannah and Mark discuss why they think these tools are unlikely to help applicants gain an advantage in Yale’s selection process and why questions about generative-AI are the wrong starting…

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Application Update 2023-2024 24:50

1+ y ago24:50

24:50

At the start of the 2023-2024 admissions cycle, Jackie joins Hannah and Mark for the second annual preview of the new and updated questions that will be on Yale’s first-year application. The admissions officers discuss the annual process of reviewing and revising the Yale-specific questions and the staff’s thinking behind each one. This episode is …

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35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown 30:56

1+ y ago30:56

30:56

In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota. You'll hear: The importance of being present and showcasing value Their unique approach to communicating outcomes that specifically appeals to parents How UJ markets to s…

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34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridge 23:38

1+ y ago23:38

23:38

In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success. You'll hear them discuss: The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycle Why authentic content matters and how to achieve it …

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33. BIG NEWS + Innovative yield strategies with Kennesaw State University and Illinois College 23:57

1+ y ago23:57

23:57

In this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College. You'll hear: How they’ve communicated with admits throughout the yield process over the past few enroll…

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32. 8 strategies to prioritize for the next enrollment cycle 19:58

1+ y ago19:58

19:58

In this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective. Find out: how to combat the decline in college-bound students and increase in competition what channels you might be using ineffectively or overlooking all the ways personalization can be utilize…

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Bulldog Days Live! 47:27

1+ y ago47:27

47:27

A live audience of recently admitted students joins Hannah and Mark for a special episode recorded at Bulldog Days, a three-day campus preview program. Special guests Chandler and Marty share insights on how admissions officers plan and execute Bulldog Days with the help of current students and campus partners. Three admitted students reflect on th…

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Yield Season 14:28

1+ y ago14:28

14:28

Yale admissions officers always look forward to April, when their focus shifts from selecting students to working closely with admitted students deciding where to matriculate. Throughout the whirlwind month, admissions officers, current students, faculty, and campus partners make countless connections with newly admitted students and their families…

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31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific 28:46

1+ y ago28:46

28:46

In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California. You'll hear her discuss: the importance of marketing to enrollment how they're using paid TikTok ads to build brand awareness what she thinks about using mail and email to…

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30. Recruiting parents and students to meet enrollment goals with Laura Rudolph of Transylvania University 34:45

1+ y ago34:45

34:45

In this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky. You'll hear her discuss: how they impact enrollment through strategic communication to parents why it's essential to use both data and individual interactions to inform…

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29. What's coming in 2023 + 1 year of Filling Seats with CEO Jonathan Clues 16:45

2y ago16:45

16:45

Happy Birthday to Filling Seats 🎉 In this episode, you'll hear from Jonathan Clues, CEO and founder of StudentBridge You'll hear him discuss: what the past few years have looked like for StudentBridge what's to come this year and how that has a huge impact for colleges and universities what insight he has for schools to meet enrollment goals this y…

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Reading Reloaded 27:44

2y ago27:44

27:44

For their thirtieth episode, Hannah and Mark revisit the application reading process detailed in episode 1. They share insights into the office’s new initial review process, which helps officers invest more time in the files that will get a full hearing in the admissions committee, and they detail the notes and ratings officers use when writing app…

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28. Serving students' needs at a nationally-known institution with Drew Granucci of UConn 31:54

2y ago31:54

31:54

In this episode, you’ll hear from Drew Granucci who is the Associate Director of Admissions at University of Connecticut. You'll hear him discuss: advantages and disadvantages of working at a big-name school the positive impacts the pandemic has had on their in-person and virtual visits how they strategically and successfully use outbound phone cal…

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27. Growing enrollment through authentic messaging with Lindsay Nyquist of Fort Lewis College 27:36

2y ago27:36

27:36

In this episode, you’ll hear from Lindsay Nyquist who is the Director of Marketing & Communications at Fort Lewis College, which is is a small public liberal arts college in Durango, Colorado. You'll hear her discuss: how their remote location plays a role in their in-person and virtual visit strategy how they convey authentic student voices throug…

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26. Recruiting public health students through organic connection with Claire Lawrence of UTHealth Houston School of Public Health 26:05

2y ago26:05

26:05

In this episode, you’ll hear from Claire Lawrence who is the Academic and Admissions Advisor at the University of Texas Health Science Center at Houston School of Public Health. You'll hear her discuss: how organic social content plays a role in their digital strategy their grassroots approach to recruiting public health students the challenges the…

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25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrain 31:13

2y ago31:13

31:13

In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain. He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science. You'll hear him discuss: top mi…

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24. Marketing a small school and pivoting for Gen Z with Lauren Mauldin of Mercer Law School 22:08

2y ago22:08

22:08

In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia. You'll hear her discuss: how they convey their small school feel through virtual visits how their strategy is changing to appeal to Gen Z some creative strategies…

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Mailbag 2 18:13

2y ago18:13

18:13

Podcast listeners have continued to send fantastic questions and topic suggestions to the Inside the Yale Admissions Office email account. Admissions officer Deb joins Hannah and Mark to respond to listener inquiries about the honors section of the application, twins, home-schooled applicants, reapplying, and balancing priorities in senior year.…

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23. Communicating the "why" at a highly-selective institution with Timothy Butterfield of Grinnell College 26:50

2y ago26:50

26:50

In this episode, you’ll hear from Timothy Butterfield who is the Admission Marketing Specialist at Grinnell College. Grinnell is a small private liberal arts college in Iowa. You'll hear him discuss: one of the top ways Grinnell receives quality inquiries some of the unique challenges they face as a highly selective institution the importance of co…

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22. The power of video throughout the enrollment funnel with Chris Showalter, lead video producer at StudentBridge 25:54

2y ago25:54

25:54

In this episode, you’ll hear from Chris Showalter who is the Lead Video Producer at StudentBridge. You'll hear him discuss: top mistakes schools make when creating video when to use short-form, long-form, self-shot, and professional video where in the enrollment funnel video plays the biggest role _________________ Featured Case Studies ⤵️ 1️⃣ Illi…

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Early Admissions 24:12

2y ago24:12

24:12

Selective colleges offer a variety of early admissions programs, including early action, restrictive early action, early decision, and early decision round 2. Hannah and Mark explain the differences among these programs and share insights on how the Yale admissions office approaches its single-choice early action program. At Yale, opting to apply t…

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21. Finding best-fit students while growing enrollment with Michael Ruiz of SIU School of Law 30:16

2y ago30:16

30:16

In this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois. You'll hear him discuss: how they balance the demand for filling seats with the desire for finding the best-fit students how in-person …

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20. Increasing enrollment and retention at a small public college with Jay Collier at Wayne State College 24:48

2y ago24:48

24:48

In this episode, you'll hear from Jay Collier who is the Director of College Relations at Wayne State College, a small public college in northeast Nebraska. You'll hear him discuss: how Wayne State has increased enrollment and retention through a culture of supporting students why digital is their most effective marketing channel how they were able…

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19. Community college recruitment through relationship building with Cassie Montgomery of Amarillo College 34:14

2y ago34:14

34:14

In this episode, you’ll hear from Cassie Montgomery who is the Director of Outreach Services at Amarillo College, which is a community college in the Texas panhandle. You'll hear her discuss: how marketing a community college differs from a four-year institution how she revamped their campus visit experience and how she designed it to meet the need…

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18. Recruiting scientific researchers through many channels with WUSTL Biology & Biomed, Andrew Richards and Kyla Evans 32:01

2y ago32:01

32:01

In this episode, you’ll hear from two team members at Washington University in St. Louis Division of Biology & Biomedical Sciences -- Andrew Richards, Director of Admissions & Recruitment and Kyla Evans, Recruitment and Communications Coordinator. You'll hear them discuss: how they compete against other nationally known institutions how they utiliz…

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17. Pharmacy school marketing and what the future holds with Stephen Woodward of ETSU College of Pharmacy 17:44

2+ y ago17:44

17:44

In this episode, you’ll hear from Stephen Woodward who is the Marketing & Communications Manager in the Bill Gatton College of Pharmacy at East Tennessee State University. You'll hear him talk about: what the state of enrollment marketing is for pharmacy schools and what the future might bring what it's like being a department of one how they're di…

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2022-2023 Application Update 25:50

2+ y ago25:50

25:50

The first-year application for fall 2023 admission includes several new questions that were written by admissions readers during the office’s annual retreat. Admissions officer Chandler joins Hannah and Mark to preview the additions and discuss the office’s goals for the new questions. This episode is an update to Episode 6: Essays: The Little Stuf…

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Should I Even Apply? 24:32

2+ y ago24:32

24:32

The highly selective admissions process can be daunting and feel discouraging, especially for students who fear that some aspect of their personal circumstances will put them at a disadvantage. Prospective students often ask “Given the very low rate of admission, should I even apply?” Hannah and Mark share insights on how to think realistically abo…

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16. Campus culture that differentiates from competition with Jacksonville State University, Lauren Findley and Noelle Stovall 44:12

2+ y ago44:12

44:12

In this episode, you’ll hear from Lauren Findley and Noelle Stovall who are the Director and Associate Director of Admissions at Jacksonville State University. Jacksonville State is a public institution in Alabama. You'll hear them discuss: the working relationship between them and their relationship with university leadership how they differentiat…

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