The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and w ...
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The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
Jules White: Website & SEO Marketing Consultant
Need more traffic and sales through your website, without having to rely so heavily on social media or expensive ads? You need the power of SEO (Search Engine Optimisation)! This show is for beauty and wellness business owners - like salons & medspas, skin clinics, private practitioners, training academies & coaches - who want their website to do more than just look good. You want it to work - bringing in more of the right visitors and helping you turn those clicks into clients and customers ...
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Learn all things digital marketing. We discuss: - SEO - Facebook Advertising - Social Media Strategy - Branding - Content Marketing - Conversion Rate Optimisation - Email Marketing & much more.
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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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Join hosts Martin and Tabitha Mills on The Define Marketing Podcast, where we dive deep into the world of marketing and website development tailored specifically for the Australian business market. Whether you're a small business owner, an entrepreneur, or a marketing professional, our podcast delivers actionable insights, expert interviews, and practical tips to help you navigate the ever-evolving digital landscape. From mastering WordPress web design and e-commerce strategies to optimizing ...
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Welcome to Testworld: An AI's Take on AB Testing and CRO. The fully AI-generated podcast from Webtrends Optimize! This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We dive into the world of AB testing and personalisation and will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into 100% AI-generated, short, easily digestible ...
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it ...
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Short focused and high impact interviews with web experts
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Quick Shopify CRO Tips: Because if it takes more than a few minutes to explain, it probably needs a deep dive! Let's keep it snappy and effective.
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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Join Rye Smith and his guests where they talk all things in the digital marketing world. A global focus with an Australian flavour, deep dive into all things SEO, Facebook Advertising and tales from the digital marketing trenches.
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Welcome to Email & Beyond, the podcast bringing you all the latest email marketing, and other complimentary marketing channel tips, tricks, industry chat, brand insights and more, every 2 weeks. Join Kate Barrett, Founder and CEO of eFocus Marketing & Richard Wall, Marketing Campaign Manager at Spotler as we talk you through the good, the bad and the ugly of marketing and how you can create a more intelligent strategy that gets results.
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Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
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089: From Zero to 6K+ Downloads: What a Year of Podcasting Has Done for My Business
49:41
49:41
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49:41Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up ab…
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The WhatsApp Growth Curve Fueling 1000x ROI Campaigns
39:18
39:18
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39:18If you're in ecommerce download your free podcast bonuses. - Follow Jeremy Horowitz on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Coco - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manuf…
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Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to
40:39
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40:39Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know persona…
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Building an AI Stack That Actually Delivers ROI
37:58
37:58
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37:58If you're in ecommerce download your free podcast bonuses. - Follow Jess Allouf on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Tire Agent - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Man…
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088: Why Your Website Needs Better Photos (and How to Get Them)
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32:44In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’. Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to s…
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How Overclockers UK Survived Its Ticketmaster Moment
43:31
43:31
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43:31If you're in ecommerce download your free podcast bonuses. - Follow Gareth Johnson on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Pro Gamers Group - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of O…
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The One Decision That Changed Everything For This 80 Year Old Brand
43:26
43:26
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43:26If you're in ecommerce download your free podcast bonuses. - Follow Theresa Delgado on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Famous Smoke Shop - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of…
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087: Is Your Website Ready for AI Search? What Beauty & Wellness Brands Need to Know
23:05
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23:05In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses. With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refoc…
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Series 6 Episode 6 - In today's economic climate, can experimentation help to retain margin?
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39:40This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion rates by ensuring a seamless shopping experience. Fullstory's Behavioural Analytics insights are incredibly intuitive and can really …
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086: Website Quick Wins for Better Visibility and Usability: Productivity Coach Natalie Ford SEO AUDIT EPISODE
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40:18
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40:18In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website. If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized ad…
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085: Can AI Tools Find Your Business? What I Found in ChatGPT, Gemini & Perplexity
31:17
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31:17In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy w…
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084: Don’t Ditch It – Fix It! Making Your Website Work Harder
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7:19In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference. Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for bet…
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083: 5 Ways to Make Your Website Match Your Brand
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17:12In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think. Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice…
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082: Low on Energy? Here’s What You Can Do for Your Website
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6:13In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress. With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are d…
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Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?
32:36
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32:36This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost from Conversion delve into the important components of good research, including active listening, lateral th…
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081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
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17:29In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses. Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to …
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080: Improving UX and Conversions for Baby Class Bookings - AUDIT EPISODE
39:28
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39:28In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford. Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhan…
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Building Profitability By Focusing on Customers, Not Clicks
49:26
49:26
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49:26If you're in ecommerce download your free podcast bonuses. - Follow Tim on LinkedIn - Follow Will Laurenson on LinkedIn - Check out The Bottle Club - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufa…
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From Adidas to Boating: Mona Sutherland on Scaling Performance
35:33
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35:33If you're in ecommerce download your free podcast bonuses. - Follow Mona on LinkedIn - Follow Will Laurenson on LinkedIn - Check out West Marine - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufactu…
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079: How to Optimise Your Website for Local SEO
19:25
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19:25In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops. Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical sh…
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How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling
30:55
30:55
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30:55If you're in ecommerce download your free podcast bonuses. - Follow Jake on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Mid-Day Squares - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manuf…
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1
Lessons from Five Years of E-Commerce Growth
42:35
42:35
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42:35If you're in ecommerce download your free podcast bonuses. - Follow Garrett on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Duncan & Stone - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Man…
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078: Is Your Website Silently Holding You Back?
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22:48
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22:48In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure. Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically …
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The Unflashy Work That Actually Drives Growth
39:30
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39:30If you're in ecommerce download your free podcast bonuses. - Follow Jonathan on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Avery Row - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufac…
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077: How to Attract Bigger Brands to Your Event Venue Website
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35:18In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference. Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make…
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Inside the Brand Selling Out in 45 Seconds Every Thursday
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41:51If you're in ecommerce download your free podcast bonuses. - Follow Brandon on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Montana Knife Company - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Own…
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076: Freedom, Confidence, and Websites That Work
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8:59In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth. This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper…
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Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?
37:21
37:21
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37:21This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have be…
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The Future of Ecommerce: AI, TikTok, and Consumer Loyalty
50:19
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50:19If you're in ecommerce download your free podcast bonuses. - Follow Nelly on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How Th…
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The Future of Subscription Commerce: Lessons from Scentbird
48:47
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48:47If you're in ecommerce download your free podcast bonuses. - Follow John on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Scentbird - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturi…
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075: The First Steps to a Website That Actually Works
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24:48In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts. Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales. She explains ho…
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074: How to Optimise Your Blog & Homepage for More Conversions - with Candice from Mutha Cuppa Herbal Teas AUDIT EPISODE
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27:08In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly. Togethe…
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Why Most Brands Fail at Retention (And How to Fix It)
42:04
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42:04If you're in ecommerce download your free podcast bonuses. - Follow Thomas on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How T…
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1
How Stratia Is Changing the Game with Science-Backed Skincare
42:29
42:29
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42:29If you're in ecommerce download your free podcast bonuses. - Follow Breanna on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Stratia - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufactur…
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073: Choosing the Right Website Platform: Why I Love FEA Create
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32:22In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose? She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing. From website building and email marketing to automa…
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The Role of CRM in Subscription-Based Ecommerce
40:31
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40:31If you're in ecommerce download your free podcast bonuses. - Follow Ottilia on LinkedIn - Follow Will Laurenson on LinkedIn - Check out AKT - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing …
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How Storytelling Drives Customer Loyalty in Ecommerce
51:00
51:00
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51:00If you're in ecommerce download your free podcast bonuses. - Follow Nadia on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Wingback - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturi…
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072: Simple Website Fixes for More Sales with Amy from Elemental Health - Website Conversion Rate AUDIT EPISODE
26:15
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26:15In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions. Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero …
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071: From Frustration to Freedom - Making Your Website Work for You
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17:21In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success. Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysi…
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Why Community & Authenticity Will Always Beat AI & Influencers
44:07
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44:07If you're in ecommerce download your free podcast bonuses. - Follow Rob on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Active Apparel Group - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning M…
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070: Simple SEO Fixes to Get More Local Clients with Social Media Manager Jo Bolton SEO AUDIT EPISODE
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33:08In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website. Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand ou…
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069: 3 Simple Ways to Use AI to Instantly Improve Your Website
29:30
29:30
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29:30Your website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically. In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing …
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From Market Stalls to Global eCommerce: Scaling Nomad the Label
50:48
50:48
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50:48If you're in ecommerce download your free podcast bonuses. Follow Donal on LinkedIn Follow Will Laurenson on LinkedIn Check out Nomad the Label Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturin…
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Is DTC Enough? Rethinking the Role of Marketplaces in E-commerce
49:24
49:24
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49:24If you're in ecommerce download your free podcast bonuses. Follow Rhea on LinkedIn Follow Will Laurenson on LinkedIn Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C …
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Conversion Data Mastery - Segmentation & Personalization Secrets
25:47
25:47
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25:47In this episode, we uncover the secrets of segmentation and personalisation using conversion data to deliver highly relevant content and offers to your audience. Dive into advanced techniques like eRFM (engagement, Recency, Frequency, Monetary) analysis and more to enhance your targeting strategy and boost your conversion rates. In this episode, yo…
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Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe
27:14
27:14
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27:14This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the CRO community. Whilst testing has become the norm for many businesses, there are still companies who can i…
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068: What to Do When Your Website Feels Like a 'Hot Mess' with Entrepreneur Brittany Long AUDIT EPISODE
30:21
30:21
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30:21If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long, founder of Impact Driven AI, uncover why her website isn’t working for her business—and what she can do to fix it. Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert…
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067: How to Improve Your Website (Even with Limited Time)
12:45
12:45
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12:45In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?" Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear acti…
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066: Optimising Your Podcast SEO: with business and marketing strategist Olivia Radcliffe AUDIT EPISODE
28:49
28:49
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28:49In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business. Together, they expl…
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065: SEO for Podcasts: Essential Tips to Increase Your Reach
23:39
23:39
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23:39In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media. Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. …
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