show episodes
 
What would it mean for your business if overnight… every $10 you spent on marketing, brought you $100, or if your next launch saw a 20% sales number increase from the last one? Those are just 2 incredible success stories that our clients at Embodied Marketing have attributed to working with us. And there are hundreds more who have gone through the Embodied Marketing process and have seen dramatic increases in revenue and an end to social media & marketing stress! We’ve managed over $33 milli ...
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show series
 
What if the one thing holding you back from success is actually something incredibly simple? In today’s episode, I share the one simple strategy that can make the biggest difference in reaching your goals. Spoiler: it’s not about doing more, it’s about staying consistent. I dive into how committing to daily action—no matter how small—can lead to in…
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A clarion call for justice in the quest for clean energy California’s Salton Sea region is home to some of the worst environmental health conditions in the country. Recently, however, it has also become ground zero in the new “lithium gold rush”—the race to power the rapidly expanding electric vehicle and renewable energy storage market. The immens…
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In this episode of Madison's Notes, we sit down with Dennis Unkovic to discuss his latest book, The Fragility of China (Encounter Books, 2024). Unkovic delves into the complex forces shaping China's political, economic, and social landscape. From the country's rising internal challenges to its evolving role on the global stage, Unkovic offers a nua…
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Wondering how the upcoming election and holiday season will impact your marketing? In today’s episode, I tackle one of the most common questions I get asked this time of year: Should you slow down or stop running ads? Spoiler alert—my answer is almost always no. Instead of hitting pause, it's all about planning strategically. I'll walk you through …
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What threatens American democracy and the rule of law? In her new book, Corporatocracy: How to Protect Democracy from Dark Money and Corrupt Politicians (NYU Press, 2024), legal scholar and campaign spending expert Ciara Torres-Spelliscy argues that the USA’s privately-funded campaign finance system – combined with corporate greed and antidemocrati…
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There was nothing inevitable or natural about the rise of US finance capitalism in the early twentieth century. In Dollars and Dominion: US Bankers and the Making of a Superpower, Mary Bridges shows how US foreign banking began as a side hustle of Gilded Age tycoons and evolved into a more staid, bureaucratized network for bolstering US influence o…
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State capitalism. Socialism with Chinese characteristics. A socialist market economy. There have been numerous descriptions of the Chinese economy. However, none seems to capture the predatory, at times surreal, nature of the economy of the world’s most populous nation – nor the often bruising and mind-bending experience of doing business with the …
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Are you ready to turn Black Friday into a major cash infusion for your business? Join me in today’s episode as I give you three essential strategies you can implement to create a sale that truly connects with your audience and sets you apart from the noise. If you’ve been wondering how to plan a successful Black Friday promotion, this episode is pa…
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Join us as we discuss Dr. Reid Blackman’s new book: Ethical Machines: Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI (Harvard Business Review Press, 2022). We dive into the intricacies of developing AI and the intersection of ethics and innovation. Reid Blackman, Ph.D., is the author of Ethical Machines, creator and host of …
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In The Black Tax: 150 Years of Theft, Exploitation, and Dispossession in America (U Chicago Press, 2024), Andrew W. Kahrl uncovers the history of inequitable and predatory tax laws in the United States. He examines the structural traps within America’s tax system that have forced Black Americans to pay more for less despite being taxpayers with few…
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Have you ever put all your effort into something, only to have it not go the way you expected? In today’s episode, I share a powerful story about a friend of mine who faced that exact challenge while trying to grow their business through in-person workshops. We’ll talk about what happens when you show up fully, even when the outcome isn’t what you …
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In the twenty-first century, infrastructure has undergone a seismic shift from West to East. Once concentrated in Europe and North America, global infrastructure production today is focused squarely on Asia. Infrastructure and the Remaking of Asia (U Hawaii Press, 2022) investigates the deeper implications of that pivot to the East. Written by lead…
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Peoples & Things host, Lee Vinsel, talks to Emily Bender, Professor of Linguistics, Director of the Masters of Science in Computational Linguistics program, and Director of the Computational Linguistics Laboratory at University of Washington, about her work on artificial intelligence criticism. Bender is also an adjunct professor in the School of C…
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After close to three decades of the hegemony of free market ideas, the state has made a big comeback as an economic actor since the 2008 financial crisis. China’s state-owned companies and international financial institutions have made headlines for their growing influence in the world economy. State-backed investment vehicles based in the Gulf sta…
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From airport bookstores to deckchairs, as audiobooks downloaded by commuters, and on Kindles and other portable devices, twenty-first century bestsellers move in old and new ways. In Space, Place, and Bestsellers: Moving Books (Cambridge University Press Elements in Publishing and Book Culture series, 2024), Lisa Fletcher and Elizabeth Leane examin…
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What if the key to simplifying your business and amplifying your success was something you already had but hadn’t defined yet? In this episode, I share a simple yet powerful concept I’ve been implementing with a client—a defined proprietary process. I’ll explain why having a clear roadmap that outlines the transformation you provide is essential fo…
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The achievement of Singapore’s national public housing program is impressive by any standard. Within a year of its first election victory in 1959, the People's Action Party began to deliver on its promises in dramatic fashion. By the 1980s, 85 percent of the population had been rehoused in modern flats, and today, decades later, the provision of pu…
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What if you could simplify your business by focusing on just 3 strategies that consistently drive results? In today’s episode, I’ll discuss the top 3 strategies that can transform your marketing efforts and boost your business—without spreading yourself too thin. Let’s talk about how to create a clear offer, craft a cohesive marketing plan, and bal…
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Handcrafted Careers: Working the Artisan Economy of Craft Beer (U California Press, 2024) unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face a labor landscape that is increasingly uncertain and stubbor…
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China today positions itself as a model of state-led environmentalism. On the country’s arid rangelands, grassland conservation policies have targeted pastoralists and their animals, blamed for causing desertification. State environmentalism - in the form of grazing bans, enclosure, and resettlement - has transformed the lives of many ethnic minori…
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Developing Asia has been the site of some of the last century's fastest growing economies as well as some of the world's most durable authoritarian regimes. Many accounts of rapid growth alongside monopolies on political power have focused on crony relationships between the state and business. But these relationships have not always been smooth, as…
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Let’s talk about live launches. Whether you’re new to live launches or looking to refine your process, this episode offers actionable tips to help you get the most out of your next launch. I'll walk you through six key strategies that are guaranteed to improve your results, from aligning your pre-launch efforts to nurturing leads and creating post-…
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Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure that elusive corner office. Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions fro…
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Are you leaving money on the table in your business? Today, I’m sharing a real-life example of how we helped a client generate $18,000 with a simple strategy of targeted emails and retargeting ads, all built on the foundation of their existing marketing efforts. This episode is packed with actionable insights on leveraging your existing audience an…
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Gone are the days of relying on a single funnel. Today, success comes from building a consistent, multi-channel approach that nurtures leads across various touchpoints. I'll break down how to create this ecosystem in your business, ensuring you're not just chasing short-term gains but building a sustainable strategy for long-term growth. Tune in an…
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Political Theorist David Lay Williams has a new book that traces the problem of economic inequality through the thought of many of the canonical thinkers in Western political theory. The Greatest of All Plagues: How Economic Inequality Shaped Political Thought from Plato to Marx (Princeton UP, 2024) explores the thought of Socrates and Plato, Jesus…
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In Unexpected Revolutionaries: How Central Banks Made and Unmade Economic Orthodoxy (Cornell University Press, 2024), Dr. Manuela Moschella investigates the institutional transformation of central banks from the 1970s to the present. Central banks are typically regarded as conservative, politically neutral institutions that uphold conventional macr…
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Ready to simplify your marketing and see real results? In this episode, I discuss three underrated yet powerful ways to grow your business that you might be overlooking. From building authentic connections with your ideal customers to simplifying your offer and staying consistent, I’ll show you how to cut through the noise and focus on what really …
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In this episode, we explore the insights of Jay Richards, author of The Human Advantage: The Future of American Work in an Age of Smart Machines (Forum, 2019). Richards wrote this book during a time when automation and technology were beginning to redefine the boundaries of human work and creativity. His core argument is that, despite the rise of m…
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If you're feeling crushed by the pressure to churn out endless content, this episode is exactly what you need. I’m discussing my unconventional take on this hot topic and exploring why so many entrepreneurs feel burnt out by content creation. Plus, I’ll share my strategy on how to leverage your unique strengths and creativity for a more authentic a…
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We've heard and rehearsed the conventional wisdom about oil: that the U.S. military presence in the Persian Gulf is what guarantees access to this strategic resource; that the "special" relationship with Saudi Arabia is necessary to stabilize an otherwise volatile market; and that these assumptions in turn provide Washington enormous leverage over …
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