הפודקאסטים הטובים ביותר ב-Fitnessmarketing (2024)

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371: Retention Is NEVER The Problem 11:09

9h ago11:09

11:09

In this episode of the GSD Show, we challenge a common belief in the fitness industry: Is retention really your biggest constraint? While high attrition numbers might seem like the main problem, there's often a deeper issue at play. We break down why focusing solely on retention might be holding you back and explore what could truly unlock your bus…

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289 | Tech Perfection Isn’t the Key to Online Coaching Success (HOT SEAT) 13:39

1d ago13:39

13:39

Are you struggling with the tech side of your online fitness coaching business? Online fitness trainer Ryan Cali, one of our Online Trainer Mentorship students, faces the tech woes many of us do–learning new platforms, creating streamlined client systems, and building an engaging Facebook community. But here’s the kicker: being a successful online …

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Fitness Business School - 590 - Building a Great Culture 19:57

5d ago19:57

19:57

Crafting a Winning Work Culture: Insights from Leadership & Vision In this episode, Pat shares invaluable lessons on building a successful work culture from his extensive experience as a coach and business owner. Drawing on his book 'The Culture Blueprint', he discusses the importance of leadership, vision, values, and systems in creating a thrivin…

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288 | Why This Gym Director Left Her Job for Online Fitness Coaching w/ Kaylee Bennett 40:18

5d ago40:18

40:18

Imagine having a role as a gym director and then shifting to being an online fitness coach. How would that feel? Today’s podcast guest took the quantum leap and went all in as an online fitness trainer while building her own coaching business. With a background in kinesiology and 16 years of experience in the industry, Kaylee Bennett–one of our coa…

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370: How to Boost Sales and Drive Conversions 44:29

5d ago44:29

44:29

In this episode, Mike and Benji dive deep into the perception of sales and how it impacts success. They explore why many people are resistant to sales, uncovering common misconceptions and the mental barriers that hold them back. Mike and Benji emphasize the importance of shifting the mindset around sales from being pushy to seeing it as a way to h…

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369: Systems or People: Which Is More Important? 10:27

7d ago10:27

10:27

In this episode of the GSD Show, we dive into a debate: What should come first—systems or people? We explore how each approach impacts your business's growth and success. Plus, we'll tackle whether fitness is a transactional business or a relational one, revisiting some past insights with fresh perspectives. Tune in to hear how new information has …

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287 | How to Balance Your Full-Time Job While Growing a Coaching Business (HOT SEAT) 20:20

10d ago20:20

20:20

Do you ever feel like you’re biting off more than you can chew–juggling a full-time job, family, and trying to grow your business? We’ve all been there. But here’s the thing: scaling your online coaching business isn’t about hiring more people immediately. It’s about reclaiming your time through smarter time management and delegation. In this week’…

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286 | The Cost of Pursuing Recognition 47:59

12d ago47:59

47:59

Success isn't a destination, but a conveyor belt that gets faster and demands more of your attention. If you're not careful, the sacrifices you make in order to keep up may turn into major regrets later in life. Beware of letting your ego and comparing yourself to others change who you are The importance of in-between times and what to do with them…

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Fitness Business School - 589 - Evolving and Adapting to Serve Your Ideal Client 12:34

12d ago12:34

12:34

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks wit…

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368: How to Stand Out from the Average Salesperson and Close Higher-Priced Deals 42:09

12d ago42:09

42:09

In this episode, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group. For those who don’t know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner for his high-level mastermind, where members flew in f…

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367: Improve Sales ASAP 24:54

14d ago24:54

24:54

If you're struggling with sales or if you're ever on that roller coaster ride of sales having its ups and downs and you want to know what to do in the downtime, this episode will help you identify ways to improve your sales drastically and quickly. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow …

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285 | Get Clients and Referrals The Smarter Way (HOT SEAT) 42:03

17d ago42:03

42:03

We tend to make getting clients a lot more complicated than it needs to be. Complex problems don't necessarily need complex solutions, so why do we prefer complex solutions? Using The Marble Method to attract clients and how to do it Three rules to getting referrals from other businesses -- Jon's next book, The Obvious Choice, published by HarperCo…

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Fitness Business School - 588 - Lessons I Learned from My First Business 17:58

19d ago17:58

17:58

In this episode, Pat shares valuable lessons from his first business venture, a training business in Elizabethtown, Kentucky, which he started 20 years ago. He discusses key strategies that contributed to the success and growth of the business, such as understanding the market to create profitable offerings, using a scoreboard to drive performance,…

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284 | Misalignment Of Values and Actions 39:32

19d ago39:32

39:32

One of the hardest questions we have to ask ourselves is - do my actions match what is most important to me? If the answer is no, then it's good to know how you got there and how to get back on track. "Just this once" is a misguided way of thinking The Life Satisfaction Equation Money isn't going to turn you into anything, but it will amplify who y…

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366: How OGF Went From $25k to $83k Per Month In Revenue! 48:55

19d ago48:55

48:55

In this episode, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The conv…

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365: Why You're Overwhelmed and Not Progressing 12:24

21d ago12:24

12:24

If you're feeling overwhelmed and yet still dropping balls or not moving forward in the business, there might be a reason. I'm sure you've been wondering what that reason might be, and you're reaching for answers and still coming up short. Well, in this episode, I share with you what happened in a conversation with a gym owner that felt the same wa…

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283 | Who Do I Write My Book For? (HOT SEAT) 9:29

24d ago9:29

9:29

You might think that writing a book is hard, and you'd be right. But writing the book isn't the hardest past - it's figuring out the positioning of it. If you're going to write a book...write a freaking book How you should approach the branding and positioning of the book The two different types of value and the positioning mistake authors make -- …

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Fitness Business School - 587 - 4 Characteristics of Success 18:33

25d ago18:33

18:33

In this episode, Pat eplores the common traits that successful business leaders share. The focus is on identifying patterns that lead to success, rather than unicorn opportunities. He describes the four key characteristics of intelligence, hard work, humility, and timing. Successful individuals are continual learners, hardworking, and possess a lev…

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282 | Transformations Require Lightning Strikes (Part 2) 47:15

26d ago47:15

47:15

When you're preparing to go into a new season of focus, that doesn't mean the other areas of your life should be neglected. Creating your off-season checklist so other areas don't regress The importance of micro-interactions Creating your own calendar Dooms Day and how to rebuild your calendar -- Jon's next book, The Obvious Choice, published by Ha…

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364: How To Get The Most Out Of Your AD Spend 37:26

26d ago37:26

37:26

In this conversation, Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They emphasize the importance of having a strong organic content strategy before diving into paid ads. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engagin…

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363: Bad Economy? Maybe. So What? 9:36

28d ago9:36

9:36

In this episode, I explore two contrasting stories that happened on the same day. One features a business owner who is skeptical and pessimistic about how the economy could impact their business. The other story highlights a new, inexperienced entrepreneur with no formal training who just had their best sales day ever. Whether the economy is used a…

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281 | Why Don’t I Feel Like I Deserve Success? (HOT SEAT) 8:58

29d ago8:58

8:58

You've lost count of the late nights, tears, and dollars you've spent to get to the point where you feel like you're successful. You get there and all of a sudden, you don't feel like you deserve it. Why we don't feel worthy of success when things start to go smoothly You're not cheating by bringing great talent in -- Jon's next book, The Obvious C…

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280 | Transformations Require Lightning Strikes Part 1 41:32

1M ago41:32

41:32

Everyone knows consistency is important. However, consistency alone isn't enough to make transformational changes. Whether in your business, health, or relationships, you need consistency plus lightning strikes. If you're hardworking yet feel stuck, here's why Treating the important things like grains of sand doesn't work Boredom sucks, so focus on…

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279 | The Truth About Having It All 36:01

1M ago36:01

36:01

You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can have it all. Just not all at the same time. Letting your curiousity get the better of you We can blame Editson for our lack of personal seasons How you keep creating opportunities for burn out and how to fix it …

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Fitness Business School - 586 - Growing Your Business in Turbulent Times 16:15

1M ago16:15

16:15

In this episode, Pat addresses the current economic instability, drawing parallels to past financial crises. Drawing from personal experience in growing businesses during the 2008 recession and the COVID-19 pandemic, the speaker offers actionable strategies for businesses to not just survive but thrive in challenging times. Key concepts include pri…

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362: The Truth About Selling: Stop Pitching, Start Building Trust 19:30

1M ago19:30

19:30

In this episode, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale. Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on rea…

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361: BIG Decision Tool 9:39

1M ago9:39

9:39

As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren’t naturally great at decision-making; it's often a weak spot in their personality assessments. They simply make so many decisions that they inevitably stumble upon some big wins. But what if we could improve our dec…

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278 | Managing The “If Only It Was Cheaper” Objection (HOT SEAT) 7:16

1M ago7:16

7:16

The almighty price objection - "If only it were cheaper." It seems like a tough objection to manage, but there are really only two directions it can go. Deciding how you value your time Leaving the door open to come back Reconfirming how much your potential client values their goal -- Jon's next book, The Obvious Choice, published by HarperCollins,…

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277 | The "It's Too Saturated" Myth 47:24

1M ago47:24

47:24

While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity. The real and perceived differences when you work in-person vs online Earning your Fitness Citizenship The best way to get a referral -- Jon's next book, The Obvious Choice, published by HarperCollins, is now av…

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276 | Raising Prices & Overcoming Fear - Lessons From Canva 43:58

1M ago43:58

43:58

The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen. Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices. When your business grows, it doesn't mean all of your clients grow with you Why losing clients isn't a bad thing Why raising your prices ma…

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Fitness Business School - 585 - Roadmap to a Fast $1K Online 18:18

1M ago18:18

18:18

In this episode, we explore the evolution and challenges of the online coaching industry, particularly the surge during the pandemic and subsequent adjustments. We address common misinformation and emphasize the importance of offering genuine, quality service. Key factors discussed include customer retention, accountability, and the importance of s…

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360: Master the 4 Behavior Styles to Close More Deals 41:15

1M ago41:15

41:15

In this episode, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles. He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing. Griff provides insights into …

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275 | Building A Safety Net (HOT SEAT) 26:03

1M ago26:03

26:03

When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried. Add rocket fuel to your operations using the "take two weeks in two weeks" method Use old school tools to avoid putting all of your metaphorical eggs in one Meta basket How much effort you should put …

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274 | Creating Opportunities For Happiness & Fulfillment 51:32

1M ago51:32

51:32

Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not as restful as we wish it were. You may not always be able to create more moments, but you can more more out of the moments you do have. How to make an entire country happier Designing pauses and rituals fo…

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273 | The Consistency Conundrum 1:00:21

2M ago1:00:21

1:00:21

Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most. The twin gods of Accumulation and Accomplishment Modern inventions have ruined our natural seasonality The Grass is Greener Fallacy -- Jon's next book, The Obvious Choice, published by HarperCollins, is…

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Fitness Business School - 584 - The Time Capsule Concept 7:06

2M ago7:06

7:06

In this episode, we explore the insightful 'time capsule' concept shared by Dean Jackson and its implications for long-term client acquisition. The host delves into the importance of consistent follow-up and engagement with potential clients who are not immediate buyers, emphasizing the value of nurturing relationships over time. This approach ensu…

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