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Host and Science Teacher Jason Bodnar interviews teachers, administrators and other professionals that inspire creativity and excellence in schools across the country. Thank you for listening to Principally Speaking! For more info, check out jasonbodnar.net.
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The Agency Profit Podcast

Parakeeto, Marcel Petitpas

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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Points of Interest 00:44 – 01:55 – Evolution of Duct Tape Marketing: John explains how he developed a structured marketing system that focuses on strategy before tactics, addressing the unique challenges of smaller businesses. 02:43 – 03:09 – Growth of the Duct Tape Marketing Ecosystem: John talks about the expansion of his framework, which has now…
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360. 00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting h…
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. 01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, startin…
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Points of Interest 00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies. 01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligenc…
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Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…
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Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…
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Points of Interest 00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits. 01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and…
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Points of Interest 02:02 – 02:20 – Ryan's Framework: Marcel explains how Ryan Tansom's "Independence by Design" framework has transformed his view on his own business. 03:32 – 05:03 – Owner-Operator Challenges: Ryan describes the challenges of owner-operators and the importance of achieving true independence through sustainable business practices. …
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Points of Interest 00:54 – 01:39 – Matt’s Journey: Matt Bodnar shares his background, mentioning his experience at Goldman Sachs and his move to Nashville in 2011, where he bought his first IT service company. 02:24 – 03:07 – M&A Realization: Matt explains how he stumbled into mergers and acquisitions and the importance of creative deal structures …
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Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM. 00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University. 02:15 – 04:05 – Importance …
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Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership. 06:57 – 08:26 – Leadership Sty…
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Points of Interest 00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings. 05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to stro…
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Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams. 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Te…
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Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness. 01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professiona…
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Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…
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Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…
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Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…
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Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…
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Points of Interest 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax. 1:21-2:12 - The unique focus of tax planning for marketing agencies. 2:13-3:04 - The role of business model in tax planning for agencies. 3:05-4:29 - Understanding the tax code and the importance of tax planning. 4:30-5:45 - Th…
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00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry. 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years. 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major websi…
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0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations …
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Points of Interest 0:00-0:22 - Intro & background of guests and their expertise 0:21-1:22 - Four stages of day-to-day involvement in an agency 1:23-1:18 - Six agency roles to consider delegating 2:20-5:05 - Clarifying swim lanes to define roles and responsibilities 5:08-10:10 - Values, goals, and resources for decision-making 10:11-11:00 - Developi…
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Points of Interest 00:00 - 00:15: Introduction 00:43 - 01:17: Significance of shared values and building relationships beyond transactions. 01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships. 15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales re…
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Points of Interest 0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background. 2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success. 4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face. 8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue o…
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00:00 – 00:32: Introduction and background of the guest, Mandi Ellefson. 00:32 – 03:42: Discussing the challenges faced by service-based businesses, especially agencies, in scaling beyond $1 million. 03:42 – 07:38: Importance of creating an “irresistible offer” to enhance scalability and overcome common obstacles. 07:38 – 12:12: Exploring the conce…
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Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sha…
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QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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Check out the full blog post for this solocast here! ** FREE DOWNLOAD** The Agency Profitability Toolkit https://parakeeto.com/toolkit Get the templates, formulas and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free. For more information on our Agency Profitability Systems a…
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QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
  continue reading
 
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