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The Fold

The Spinoff

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Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff. We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series. Please click here to fill out the survey.
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Sam Stuchbury founded Motion Sickness as a brand and advertising agency in a flat in Ōtepoti. 10 years on, it has become known for powerful campaigns like 'Proud to be Māori' and 'Rep your Suburb' for Whānau Ora. The company dominated the Axis Awards and picked up silver in the Global Agency of the Year awards in London. Stuchbury and Motion Sickne…
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On Friday afternoon, Google published a post to its little-read New Zealand blog, one which immediately sent shockwaves through the local news media. It confirmed what had been rumoured – that if the Fair Digital News Bargaining Bill passes in its current form, Google will pull news from all its systems and services, and cancel all its agreements w…
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Matt Bain spent a career working across prestige brands in digital contexts before returning to New Zealand to become Data and Marketing Director (CMO in all but name) of the telco-turned-digital services provider that is Spark. It's one of the biggest marketing jobs in the country, with a budget to match – but figuring out what Spark is and how it…
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Anna Rawhiti-Connell is head of audience for The Spinoff, but spent most of the last decade working in social media for BNZ and the Auckland Theatre Company. She joins Duncan to do a deep dive into the changing nature and shape of social platforms – specifically what happened to links, and therefore traffic. Then they discuss two changes at Stuff –…
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James Hurman is a globally recognised expert in advertising effectiveness – and believes many businesses have become transfixed by generating present day sales through social and search, at the expense of those in the future, generated by brand building on other surfaces. Together they examine what New Zealand's large advertisers and media agencies…
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Glen Kyne returns to join host Duncan Greive to discuss a pair of different stories which seem to head to the same conclusion. The first is Shayne Currie's report on a leaked email from TVNZ CEO Jodi O'Donnell flagging more cuts at the broadcaster, potentially at 1news.co.nz. The second is a Newsroom story about fast-rising ratings at RNZ's website…
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Craig Fenton has been boss of NZ Rugby Commercial for a little over six months, but is already in the midst of a crucial deal, one which will shape not just his period in charge, but the whole future of rugby in New Zealand. He joins Duncan Greive to discuss the evolving sports rights landscape in New Zealand, and how Craig sees the All Blacks, Bla…
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Tamar Münch joins Duncan Greive to discuss the challenges facing screen and news media – and how they intertwine. They also discuss the resignation of Mike Sneesby at Nine, and the way Australian media is following a bad trail blazed by New Zealand media. Finally, a look at Snapchat's hold on teenagers and an intriguing new BSA survey. Learn more a…
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Duncan Greive has a solo podcast this week, talking about the debut of Spark Game Arena Live, a huge new event at Spark Arena. He looks at the upside and downsides of the trend away from sponsorships towards brands creating their own projects. Plus: who's number one? Both NZME and Stuff claimed the title this week – but does it even matter? And fin…
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One eked out a flat result, the other had a giant loss. Toby Manhire and Duncan Greive discuss what that says about their revenue models. They also discuss the downward trend for RNZ, one mirrored by public media entities around the world. Finally, they look at X’s ban in Brazil and the arrest of Telegram’s founder in France, as a window into the g…
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Glenn McDonald spent over a decade with a very mysterious and specific job title: data alchemist at Spotify. It's possible – even likely – that no one on earth knows as much about music streaming. He is in New Zealand for the Going Global music industry conference, and joins Duncan Greive to talk about how Spotify does and doesn't work for artists,…
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The 2024 edition of NZ on Air's Where are the Audiences is a bombshell - largely because so little has changed. The past decade has been characterised by a sharp and consistent rise in UGC, social and SVOD platforms, while local media has slid precipitously. This year that slide has arrested – and in some cases reversed. Duncan Greive is joined by …
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The All Blacks were early on the sports doc series train – but the result was widely panned, due to a sense the subjects weren't willing to really open up for it. Robyn Paterson has directed a new series for Sky on the Wheel Blacks, a team she says has far more candour than their more famous counterparts. She joins Duncan Greive to discuss the chan…
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Duncan Greive and Glen Kyne discuss the bombshell announcement that Laura Maxwell is leaving Stuff, with owner Sinead Boucher to take over in the interim. What does it say about Stuff's strategy, and who might replace her? Plus signals suggest TVNZ is making a big play into sports and a paywall – what does that mean for the state broadcaster, and f…
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Glen Kyne joins Duncan Greive to discuss the appointment of Graeme Mason to chair the NZ Film Commission board. The former Screen Australia boss seems the strongest signal yet that the NZFC and NZ on Air are coming together. We run through some worrying signs out of US cable – and ask what they mean for the potential sale of Foxtel, Sky's Australia…
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Ant Timpson has spent much of his life at war with the establishment. With ventures like the Incredibly Strange Film Festival and 48 Hours, he courted controversy and made a home for misfits of film. Now he's a veteran of governance and has directed a family film – albeit one with a killer psychedelic mushrooms sequence. He joins Duncan Greive on T…
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Glen Kyne joins Duncan Greive to discuss earnings season in big tech media, with particularly noteworthy results for Meta and Netflix. Locally 1News has opened up a big 25-54 lead over Stuff's ThreeNews – partly using overwhelming force at the Olympics, the NZ Herald debuts an instructive piece of data journalism, and Ant Timpson's Bookworm lends i…
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Duncan Greive is joined by recently-departed WBD leader Glen Kyne to pilot a brand new format for The Fold. It features Duncan and Glen analysing new strands in local and international media, along with regular deep dives into different aspects of the business. The first episode features reflections an explainer on why TV advertising fell off a cli…
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Jenn Cheuk is the founder and editor-in-chief of Rat World, "a magazine for the underground" she publishes in Tāmaki Makaurau. Now up to issue seven, it radiates the specific energy of driven, fragile yet urgent creativity across forms ranging from lengthy interviews to comics to photography, covering art, theatre music and more. She joins Duncan G…
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Spinoff founder Duncan Greive has been writing regularly this year on business, politics and pop culture. But his slightly more niche area of interest is the media itself. This week was a big week for the media with AM and Newshub airing their final episodes and a new lease on life for the Fair Digital News Bargaining Bill. If you don’t know what t…
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Today marks the end of Newshub, an organisation which has been around for 35 years, and has a strong case as the most original and idiosyncratic newsroom this country has ever known. Sam Hayes and Mike McRoberts have more than 40 years combined experience at Three, and join Duncan Greive on The Fold to look back across the history of 3 News, assess…
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Hal Crawford ran Newshub through a crucial era – but has traveled a strange path since. He joins Duncan Greive to discuss the unique personality of Three News, the prospects of Stuff at 6pm – and his very different career since he returned to Australia. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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As founder of South Pacific Pictures, John Barnett has played a crucial role in the development of screen productions as varied as Shortland St, Whale Rider, Sione's Wedding and Outrageous Fortune. Now operating independently, he remains one of the most powerful – and critical – voices in New Zealand culture. He joins Duncan Greive to assess the cu…
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Duncan Greive hosts his friend and colleague Toby Manhire on The Fold, to discuss the back-breaking process of making Juggernaut, his new podcast covering the tumultuous years of the fourth Labour government. Then they switch gears to discuss Goldsmith's first weeks as media minister, the post-Newshub recruiting efforts of major media companies, an…
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We thought you might like a wee taster of our brand new #1 series, Juggernaut: The Story of the Fourth Labour Government, hosted by Toby Manhire. Click here to follow Juggernaut so you get every episode as soon as it's released! 1. I love you, Mr Lange Fuelled by brandy and fury, Sir Rob Muldoon calls a snap election, sparking a 1984 campaign of co…
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William Terite has been fascinated by the news since Barbara Dreaver showed up at his primary school. He started working at Newstalk ZB at 17, and got his dream job at Newshub at just 20. Now a veteran of 23, he has a new role at the revitalised Pacific Media Network, hosting its flagship Pacific Mornings show. He joins Duncan Greive to talk about …
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Chris Henry founded 818 publicity a couple of months before The Spinoff, in June of 2014. He joins Duncan Greive on The Fold to reflect on a radically changed environment for entertainment PR – and the sometimes tense role of pitching stories to editorial outlets when all the ad spend goes to social media. Learn more about your ad choices. Visit me…
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SYSCA founder Lucy Blakiston returns to the Fold for the first time in a while to talk through a truly singular year. Her business pivoted to being what it was perhaps always meant to be – her, as a solo news-explaining creator, working for her audience primarily. That meant saying goodbye to her two co-founders and taking on the whole load herself…
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Lewis Tennant is an energetic guy – an ex-radio presenter who got curious about podcasting about the same time we all did. But instead of stopping at listening or even creating, he turned it into an area of academic teaching and research. He joins Duncan Greive on The Fold to discuss what his research has unearthed, which New Zealand podcasts are d…
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There's a brand new media minister confronting a longstanding problem: how to handle the relationship between big tech and local media. Former NZ Herald editor Gavin Ellis and SPADA president Irene Gardiner join Duncan Greive on The Fold to discuss a bold new idea: a joint levy to fund journalism and culture. We'd love it if you're able to take a f…
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Sam Koslowski has news in his blood – his father was a senior journalist and he's been in the business for 12 years despite not yet hitting 30. He co-founded The Daily Aus with a bold goal – to create a news brand for young Australians which met them where they lived: on Instagram. Now Meta is threatening to turn off news across all its platforms, …
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The Spinoff has just launched a brand new series called Behind the Story, where site editor Madeleine Chapman sits down with a staff writer or contributor to gain more insight about a big story on The Spinoff from the week. We thought you might like to check out the first episode, and if you enjoy it please follow it wherever you get your podcasts!…
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After a series of scattered media appearances, and a concerning lack of any real plan to respond to the collapses in news media, Melissa Lee has been ousted in favour of a more senior and more wonkish minister in Paul Goldsmith. The Spinoff’s editor-at-large Toby Manhire joins Duncan Greive on The Fold to talk about the shock firing, and what it mi…
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Just six days after WBD confirmed the end of Newshub, news broke that Stuff would take over delivery of the 6pm bulletin from July 6th. It's a huge deal, which could vault Stuff to video stardom, or become a huge pain and distraction. Duncan Greive analyses the spiralling implications of what will prove a major sliding doors moment in New Zealand's…
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It's been a bleak start to the year for journalism – but it's worth dwelling on where growth and innovation is still happening. Madison Reidy is just 28, but has already worked at three news organisations and an investment bank. She joins Duncan Greive on The Fold to talk about 100 episodes of Markets with Madison – and one very challenging and vir…
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Over the last 30 hours TVNZ and Warner Bros. Discovery have confirmed the closure of some of our most significant news and current affairs programming including Sunday, two 1News bulletins and the total loss of Newshub. Hundreds of journalists will be out of jobs and with nowhere to go, it will be increasingly difficult for New Zealanders to access…
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There's an idea so pervasive that it almost doesn't get questioned in media: that media agencies – the people who place ads on behalf of most big advertisers – are largely staffed by 25-year-olds who only consume social media. There is some truth to that – but it's more complicated than it appears. Alex Radford and Richard Thompson run an independe…
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Rachel House might be just shy of a household name, but is definitely one of our most acclaimed and accomplished actresses, with key roles on what amounts to a role call of New Zealand's greatest films: Whale Rider, Boy, Hunt for the Wilderpeople, Cousins and more. She's just directed her debut feature in The Mountain, and joins Duncan Greive on Th…
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Jane Ormsby's Scroll Media is a technology and sales solution for smaller publishers which often miss out on the huge advertising spends which go mainly to Google, Meta and a few large local entities. She joins Duncan Greive on The Fold to talk about Scroll Media's plan to get the likes of Rolling Stone NZ and Newsroom on more radars. Learn more ab…
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The creative relationship between director Lee Tamahori and producer Robin Scholes spans 30 years, including heavyweight features such as Once Were Warriors, Mahana and now critically acclaimed new release The Convert. They join Duncan Greive to discuss the unintentional political resonance of their new film and the financial challenges facing film…
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David Owen, Research and Insights director at nationwide out-of-home media group oOh!media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond. Learn more about your ad choices. Visit megaphone.…
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Duncan Greive sits down with the director of Alice Snedden's Bad News, Leon Wadham, to talk about his career on stage and screen, on both sides of the camera. Wadham is one of the most thoughtful and open creatives we've ever had on The Fold, and gives generous insights into working on productions from the shoestring (Bad News S1) to the opulent (L…
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Duncan Greive is joined by Newsroom co-editor and former Three head of news Mark Jennings for a deep and urgent dive into what just happened at Three, the rich history of it as a news organisation – and where the story could head from here. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Duncan Greive jumps on the mic to offer an immediate analysis of this morning's devastating news regarding the future of Three, which signalled that Newshub and much of its local programming will soon be coming to and end. Learn more about your ad choices. Visit megaphone.fm/adchoicesעל ידי The Spinoff
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Bill Kerton's career began 40 years ago, at the very dawn of New Zealand commercial radio. Since then he has played crucial roles at peak bFM, introduced Jeremy Wells to television and has one of the most impressive hands-on CVs in reality TV. On the occasion of production powerhouse Greenstone's 30th birthday, he sits down with Duncan Greive to ta…
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Philip Crump is a lawyer by trade, who returned to Aotearoa during the pandemic. He found the media environment much more homogenous than the one he left behind in London, and started tweeting about what he observed. Within two years those tweets, and a widely-read Substack, made him one of the most powerful new voices in right wing media. He tells…
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Duncan Greive is joined by Kit Arkwright, CEO of The Spinoff partners Beef + Lamb NZ, for a knotty conversation about the communication challenge which is marketing meat in this era. We delve into the data and narratives, from the economic to the scientific to the cultural, which make what was once an uncomplicated part of our national story into s…
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Alec Kieft makes games for "youtube for gaming" platform Roblox, including Break-In, a smash hit which has been played over 2bn times by 80m people. The platform is wildly popular with pre-teens, and is widely considered the closest thing to an operating metaverse which exists in the world today. Kieft joins Duncan Greive on The Fold to explain wha…
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Founded almost 20 years ago, Laneway began in the era of CDs and radio, and now finds itself in one defined by TikTok and Spotify. That it has retained its focus on new music without succumbing to nostalgia is a rare triumph of vision and curation. The festival's co-founder Danny Rogers and Julian Carswell, creative producer for the Auckland show, …
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