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Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one ...
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Dr Steve Day from the systems and outsourcing University reveals evey app, hack and trick he’s used to outsource the entire day to day running of his businesses. You’ll discover how to transform your work from a time-sapping, energy draining grind into something you enjoy doing each day. You’ll learn about letting go, trusting other people to do your work, about virtual assistants, outsourcing, managing a remote team, using apps and technology, creating systems, and stopping your business be ...
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Speed to Lease: Using AI and Tech for Lease Acceleration with Paul Yount
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Send us a text What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal at Yardi, dives into the power of speed to lease with co-hosts Anne Baum and Chris Johnson. …
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SYS 195: How We Improve Remote Team Loyalty with Health Insurance Incentives
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🎙 In this episode of the Systemize Your Success podcast, Dr. Steve Day shares insights on effectively supporting remote contractors. He focuses on incentivising them through health care and health insurance benefits. Initially, Steve was sceptical about the longevity of remote workers in his company. However, his perspective has evolved as he has b…
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SYS 194: Laptop Lifestyle By Design: Strategic Planning for Freedom - The Smart Connector Podcast Interview with Jane Bayler
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🎙 In this episode, Dr. Steve Day is interviewed by Jane Bayler. He shares his transformative journey from being a control-freak property owner to embracing a laptop lifestyle while running his businesses remotely from Sweden. Steve also discusses his challenges, including the mindset shifts required to let go of control and effectively delegate tas…
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The Blueprint Edition: AI, The Property Brothers, Data, Role Specialization, & Everything In-Between
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Send us a text Shelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint. In this jam-packed episode you will hear their greatest takeaways from the conference including the rise of role specialization, how …
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SYS 193: Stay Competitive: Why Business Transformation Requires Automation and AI - Interview with Ricardo Silva, Founder of Engibots
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🎙 In this episode of the Systemize Your Success podcast, Dr Steve Day engages in an insightful conversation with Ricardo Silva, founder of Engibots, about the transformative power of technology, automation, and AI for small business owners. They explore the Robotic Process Automation (RPA) concept and how it enables businesses to automate repetitiv…
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SYS 192: My Journey to Building a Content Machine: Mindset, Mistakes, AI and Virtual Assistants
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🎙 In this episode of the Systemize Your Success podcast, Dr. Steve Day shares his journey in building a successful podcast promotion and production pipeline. He emphasises the importance of delegation and content creation systems. Steve reflects on his early days managing social media, where he struggled with consistency and confidence. Over time, …
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Networking Makes Multifamily Marketers Go Round: Words of Wisdom with Janet Rosseth
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Send us a text Multifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, talks with co-host Anne Baum about her start in multifamily marketing, why she's driven to connect marketers together, and what she views as the next big things in multifamily marketing. You'll want to run, not walk, to hear this…
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SYS 191: How We Empower Our Team to Transform Mistakes into Systems
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🎙 In this episode of the Systemize Your Success Podcast, Dr Steve Day shares a valuable lesson from a recent mistake in his company. This was when a wrong document version was sent to a client. He emphasises the importance of creating a culture of continuous improvement in business and open communication within a team. He also highlights how mistak…
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SYS 190: Mindset Matters: What I Learned about Success and Systems from a Six-Week Sabbatical
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🎙 In this episode of the Systemize Your Success podcast, Dr. Steve Day shares his experience taking a long break from work. He explains the importance of systemising business operations to achieve freedom for business owners. Steve discusses the challenges he faced and the strategies he used to prepare for his time off. He highlights the key factor…
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SYS 189: The Future of Recruitment: Leveraging AI for Optimized and Efficient Talent Sourcing - Interview with Argentino Molinuevo, General Manager of Athyna, a Global Talent Platform
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🎙 The podcast episode features an insightful conversation with Argentino Manuevo, the general manager of Athyna, a global talent platform. The episode delves into working with global talent, focusing on the benefits of hiring internationally and utilising AI in recruitment. Argentino discusses the importance of setting clear goals, effective onboar…
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SYS 188: The Fisher Curve: Effectively Supporting Staff during Change in Small Businesses - Interview with John Fisher, Founder of C2D
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🎙 In this episode, Dr. Steve Day discusses change management in small businesses with John Fisher, a chartered psychologist and coach with 25 years of experience in personal development. John introduces the Fisher Curve, a framework that helps individuals navigate personal change. The discussion explores the relevance of the Fisher Curve for small …
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Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker
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Send us a text In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactu…
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SYS 187: Leveraging Cultural Diversity: Proven Strategies for Effective Outsourcing - Interview with Andy Hilliard, CEO of Accelerance and Author of Synergea
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🎙 In this episode, Dr. Steve Day discusses strategies for effective outsourcing with special guest Andy Hilliard, the CEO of Accelerance. Andy shares his journey from joining the Peace Corps to becoming an expert in finding talent for globally distributed software engineering teams. They explore the importance of leveraging apps, virtual assistants…
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SYS 186: How We Create Outstanding Client Experiences Through Systemized Communication
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🎙 Dr. Steve Day discusses how small businesses can implement systemised communication strategies to enhance customer satisfaction. He shows the importance of transparent communication through two case studies. One involves tenant deposit returns for estate agents; the other focuses on report writing for expert witness agencies. By breaking down bac…
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Reimagining Apartment Websites: Do Our Prospects Want More?
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Send us a text In this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start approach…
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SYS 185: Using Virtual Assistants for Social Media Message and Notification Management
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🎙 In this episode, Dr. Steve Day discusses the challenges of social media management, specifically managing notifications and messages for business owners. He shares his tips and systems for effectively handling social media tasks, such as replying to comments, engaging with followers, and generating leads. Steve emphasises the importance of outsou…
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Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai
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Send us a text Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how i…
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SYS 184: My Simple Business Cash Flow Management System for a Stress-Free Life
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🎙 Dr. Steve Day shares his personal experiences and financial principles for small business owners to master business cash flow management. He discusses the importance of having a suitable accountant and bookkeeper, setting up a simple cash flow spreadsheet, and creating separate bank accounts for different financial purposes. Furthermore, Steve em…
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SYS 183: How Deep Work Has Revolutionized My Business and Personal Life
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🎙 This episode explores the concept of deep work and its transformative effects on personal and professional life. Dr. Steve Day shares his journey of incorporating this practice into his routine, starting with small blocks of time and gradually increasing to full days dedicated to focused problem-solving. Moreover, he emphasizes the importance of …
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Branding & Resident Retention: Resetting Our Standards with Jude Chiy
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Send us a text Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention. Jude shares real-life data from Flamingo studies while highlighting the opportu…
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SYS 182: Profit First: Unlocking Financial Freedom for Business Owners - Interview with Tom Griffiths, Founder of Synergy CFO Solutions
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🎙 Dr. Steve Day is joined by Tom Griffiths, the founder of Synergy CFO Solutions. Tom shares his expertise in financial management for small businesses, emphasising the importance of understanding and improving profits and cash flow for financial freedom. He introduces the concept of 16 drivers that can impact revenue, profits, and cash flow in any…
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SYS 181: Six Tips to Transform Knowledge Into Action: My Just-In-Time Learning Strategy
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🎙 Information overload is a common challenge for small business owners, who constantly need to learn and develop in various areas to grow their businesses. In this podcast episode, Dr. Steve Day shares his top six tips for maximising the value of learning experiences. He emphasises the importance of learning what is needed at the right time, focusi…
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TikTok Ads and Geo-Fencing: Diving into Digital Marketing Solutions with Rent
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Send us a text Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and property type…
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SYS 180: My Latest Tips on Using Video to Revolutionize Communication and Boost Productivity
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🎙 In this episode, Dr. Steve Day discusses the power of using video for communication and productivity. He highlights how video can provide more detailed and effective instructions compared to written or verbal communication, especially when it comes to training new team members or troubleshooting issues. Steve emphasises the importance of using vi…
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SYS 179: Simplifying App Development for Business Owners - Interview with Norman Ortiz, Founder of App Studio
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🎙 Dr. Steve Day interviews Norman Ortiz, the creator of App Studio, a platform dedicated to simplifying app development for small and micro business owners. It enables them to effortlessly create apps to promote their businesses. Norman shares the inspiration behind starting the company and discusses the types of apps suitable for businesses, such …
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SYS 178: Business Automation Secrets: My Proven Strategies for Avoiding Time-Wasting Mistakes
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🎙 In this episode of the Systemize Your Success podcast, Dr. Steve Day delves into business automation secrets. He discusses the benefits and drawbacks of automating tasks, emphasising the importance of proper planning and involvement in the automation process. Steve shares valuable insights and lessons learned from automating various aspects of hi…
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SYS 177: How I Stopped Being a Bottleneck in My Own Business: A Guide to Freedom and Growth
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🎙 This episode discusses the challenges small business owners face. Due to their involvement in all decision-making processes, they act as the bottlenecks in their businesses. Steve Day shares his experience of transitioning from task-based delegation to systemising processes to empower his team to work autonomously. He provides insights on mapping…
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Five Stars: Unpacking the Impact of Ratings on Apartment Marketing & Operations
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Send us a text In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI. Bonus: Chris talks about his favorite strategies for driving positive reviews!על ידי Chris Johnson & Anne Baum
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SYS 176: The Art of Closing Deals: Secrets to Success with Selling - Interview with Matthew Elwell, Author of Open with a Close
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🎙 Discover the art of closing deals in this insightful conversation between Steve Day and Matthew Elwell, the director of the Elite Closing Academy. Matt, a sales trainer and coach, shares his expertise in transforming the sales process and helping business owners achieve quick wins and growth. The episode also discusses the importance of generatin…
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SYS 175: How I Avoid Distractions: Time Blocking for Strategic Delegation
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🎙 Dr. Steve Day discusses the importance of prioritising tasks and managing time effectively within a team. By following structured processes and rules, teams can avoid distractions, focus on high-priority work, and involve the right people in discussions at the appropriate times. Steve's insights provide practical strategies for enhancing producti…
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AIM 2024: Our Must-Do Takeaways!
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Send us a text Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that imp…
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SYS 174: HR Lessons: When to Fire Fast for Long-term Business Success
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🎙 Dr. Steve Day discusses the challenges small business owners face when hiring new employees who do not meet expectations. Drawing from personal experiences and a recent coaching call with a client, Steve delves into the importance of recognising early signs of underperformance and taking decisive action. He emphasises the need to assess whether a…
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SYS 173: My Journey to AI-Enhanced Copywriting: Cutting Costs without Cutting Corners
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🎙 Dr. Steve Day discusses the journey of integrating AI copywriting tools into his content creation process. He shares the successes and challenges faced along the way, emphasising the importance of perseverance and continuous improvement when implementing new technologies. Through trial and error, he demonstrates how refining prompts and training …
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SYS 172: Systemized Sales Secrets: Simplifying Success - An Awesome Interview with Simon Severino, Founder of Strategy Sprints
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🎙 Today's episode features Simon Severino, a sales expert and author of the Strategy Sprints book. In this episode, Simon shares his insights on breaking down the complexities of sales and marketing to create a repeatable process that can lead to genuine impact and growth in business. He emphasises the importance of implementing systems to allow ot…
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The Role of Internet Listing Services (ILS) in the Marketing Mix
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Send us a text In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix. This includes the value of ILS sources, what metrics we measure for success, and how to balance your marketing mix. Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy. Pro…
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Foolproof Way to Increase Conversion Rates: The Power of Follow-Ups
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Send us a text Chris and Anne discuss how increasing average follow ups with prospects can skyrocket lead to lease conversions rates. Bonus: Chris shares how he's successfully motivated site teams to increase follow ups per prospect. Produced by Carlos Marquezעל ידי Chris Johnson and Anne Baum
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Time is Money: Reducing Average Days Vacant for Increased Revenue
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Send us a text Join Chris and Anne as they delve into why reducing average days vacant is crucial for boosting revenue. They share their top strategies for minimizing vacancy periods by promoting stale units. Easy to implement takeaways for marketing and operations. Produced by Carlos Marquezעל ידי Chris
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Welcome to the Apartment Department
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Send us a text Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing. They focus as a marketer - back to basics. Why they started The Apartment Department. How they are wrapping up the year. What are they working on right now. What is something you did this year that you are really proud of. Produced by Car…
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SYS 171: Staff Time Tracking Revisited: New Benefits and Positive Impacts Unveiled
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🎙 Time tracking and its importance in business operations are discussed in this episode. Dr. Steve Day shares update on their time tracking policies, including the use of new apps and tools such as ManicTime, particularly focusing on the implementation of screenshot tracking. Steve explains the reasons behind this shift, citing both negative instan…
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SYS 170: Unleashing Creativity: How Systems Enhance Productivity and Innovation
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🎙 Dr. Steve Day explores the misconception that systems stifle creativity. He discusses how, when implemented correctly, systems can enhance productivity and creativity within a business. Steve provides examples of how systems can streamline task processes and emphasises the importance of balancing structure with the creative freedom to maximise te…
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SYS 169: Amplifying Productivity with AI: The Virtual Assistants Toolbox
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🎙 In this episode of the “Systemize Your Success” Podcast, Dr. Steve Day delves into artificial intelligence and its impact on administrative staff. He discusses the importance of leveraging AI tools like ChatGPT to increase productivity and stay competitive in the marketplace. Steve shares his insights on how AI can revolutionise content creation,…
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SYS 168: Breaking Free: How to Stop Sabotaging Your Success
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🎙 This episode delves into the power of the mind and how our beliefs and conditioning influence our behaviours and, ultimately, our success in business and life. Drawing from his background in neurology and psychiatry, Steve discusses the importance of changing our beliefs to achieve our goals. He emphasises the role of creating systems in business…
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SYS 167: Mastering Asynchronous Communications: The Secret to 10x Business Productivity
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🎙 In this podcast episode, Dr. Steve Day discusses the detrimental effects of interruptions on productivity and introduces the concept of asynchronous communication as a solution. Drawing from personal experiences and scientific studies, he emphasises the importance of implementing effective communication policies within businesses to minimise inte…
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SYS 166: Building Your Systems Dream Team: Roles, Responsibilities and Accountability
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🎙 This episode discusses the importance of systemising a business and the key roles needed to make it successful. Dr. Steve Day emphasises the role of the business owner in driving the systemisation process and building the right team around them. He highlights the need for a systems implementer to capture and manage tasks, procedures, and projects…
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SYS 165: The Art of Leveraging Podcast Guest Appearances to Grow Your Business - Interview with Jim James, Host of The UnNoticed Entrepreneur Podcast
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🎙 In this episode, Steve Day is joined by international entrepreneur and podcast host Jim James. They discuss why entrepreneurs should consider alternatives to starting their podcasts and how to leverage the platform effectively. Jim shares insights on why not every entrepreneur should start a podcast, emphasising the importance of considering stat…
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SYS 164: Encouraging Innovation: Fostering a Culture of Continual Improvement in Small Businesses
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🎙 In this episode, Steve Day shares a celebratory moment within his business where a staff member presented a process improvement idea. The episode delves into the importance of creating a culture of continual improvement within small businesses. Steve highlights the five key elements necessary for fostering this culture: values, tools, knowledge, …
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SYS 163: Pro Tips for Calendar & Task Management to Optimize Your Productivity
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🎙 In this episode, Dr. Steve Day discusses how he creates effective time management using Google Calendar and Google Tasks. With a focus on practicality and simplicity, Steve shares personal experiences and insights on maximising productivity and organisation through these tools. By emphasising the importance of structuring one's day, blocking out …
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SYS 162: Fire with Confidence: Using Google's Audit Feature to Make Informed HR Decisions
17:44
17:44
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17:44
🎙 In this episode, Dr. Steve Day delves into the challenging task of firing a staff member, acknowledging the emotional weight and consequences involved. Drawing from personal experiences, Steve reflects on the importance of being certain when making such decisions. He shares insights on utilising features within Google to gather evidence in miscon…
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SYS 161: Prioritizing Systems to Achieve Both Time and Financial Freedom
13:29
13:29
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13:29
🎙 In this episode, Dr. Steve Day discusses the importance of prioritising systems creation in business. He shares conversations he had with clients who were struggling to find the time to create systems and were procrastinating on the process. Steve emphasises the long-term benefits of having a systemised business. He highlights the power of saying…
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SYS 160: Productivity Lessons: Making the Most of Limited Time Through Effective Time Management
16:47
16:47
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16:47
🎙 Dr. Steve Day reflects on the challenges of balancing work and personal life when unexpected events, such as a sick child, disrupt our plans. He shares his experience of adjusting his schedule and prioritising his time to accommodate his son's needs while still managing his business responsibilities. Steve emphasises the importance of time blocki…
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