(noun) a final goal: finishing point. Recall the harrowing accounts of a scientific team working at a remote underground research facility in the Scottish archipelagos.
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Back to Source highlights the stories of successful leaders in corporate security, and shares their insights about the business of corporate intelligence - and how it is evolving.
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The next generation of successful entrepreneurs will be both founders & creators, leveraging their own audience to launch, build, and scale multiple companies into millions based on their own personal hobbies & passions. This is the 'Personal Holding Company' philosophy. It's a lifestyle business on steroids: no venture capital investors, work whenever & wherever you want, turning your hobbies into businesses. First Class Founders explores this PHC philosophy with tactical tips & strategies ...
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The Max Original series Warrior is a historical martial arts drama set in San Francisco's Chinatown in the late 1800s. The show follows Ah Sahm, a Chinese immigrant who comes to America to find his sister. He soon finds himself caught up in the Tong Wars, a bloody conflict between rival gangs. Starting June 29, Warrior returns for its third season. Join the cast and crew of Warrior for a behind-the-scenes look at the making of Season 3 of the show. Each week, our hosts Lisa Ling (journalist) ...
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Back to Source Episode 8: Breaking silos in the intelligence community Interview with Andrew Pratt, team deputy, Situation and Analysis team, Siemens
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Just before war broke out between Russia and Ukraine, Andrew Pratt had an alarming realization: The senior leadership in his organization, Siemens, was receiving intelligence from different departments, which was not always aligned. In this episode of Back to Source, Andrew - who is currently serving as Situation and Intelligence Analysis (SIA) Tea…
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Back to Source Episode 7: Leading with vulnerability and authority Interview with Sam Roper, Director of Enterprise Security Operations EMEA, Netflix
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What makes a good leader in corporate security? Sam Roper is Director of Enterprise Security Operations EMEA at Netflix, where she oversees all aspects of the corporate security program. In this episode of Back to Source, she discusses her leadership style - which she describes as “direct” - and how to be both open and authentic with your team whil…
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Back to Source Episode 6: The unique challenges of women in security Interview with Hwee-Fong Yong, chair of the Women-In-Security Group, Singapore
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Do women in security face a glass ceiling? Hwee-Fong Yong is chair of the Women in Security group in Singapore, under the auspices of ASIS, and has over two decades of experience developing, planning and managing Safety and Security, Risk Management and Business Continuity protocols - most recently in a premises where she is responsible for the saf…
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Back to Source Episode 5: Leading a security function in a region in crisis: Interview with Priyanka Utham, Regional safety and security director, MENA, International Rescue Committee (IRC)
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“Being with a humanitarian organization, crisis is almost bread-and-butter business for us,” says Priyanka Utham, regional safety and security director, MENA, with the International Rescue Committee (IRC). In this episode of Back to Source, we explore what it is like to manage a security team during a specific crisis - the war between Israel and Ha…
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Back to Source Episode 4: Driving intelligence in an organisation straddling the public and private sectors Interview with Simon Lett, Head of Threat Intelligence at the Bank of England
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Simon Lett is head of threat intelligence in a unique organisation, as the Bank of England straddles both government and the corporate sectors. In this episode of Back to Source, Simon explores how this dual role affects the threats they face, how he manages his security function - and what other organisations can learn. Plus, Simon reveals how he …
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Back to Source Episode 3: Building mental resilience in the corporate security industry Interview with CEO of INTELAB Ventures and former head of Global Intelligence at a Fortune 500 company Head of Global ...
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After several years dealing with global crises as Head of Global Intelligence at a Fortune 500 company, “I was burnt out,” says Ryan Long. In this episode of Back to Source, he discusses the unique pressures on corporate intelligence teams, and how intelligence professionals can build mental and emotional resilience. He also explores the impact of …
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Back to Source Episode 2: Delivering value to your business with a small intelligence team Interview with Diageo Global Intelligence Manager Peter Gordon-Finlayson
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Our guest this week is Peter Gordon-Finlayson, Global Intelligence Manager at Diageo, the multinational beverage company. Together with one colleague, an analyst, his intelligence function successfully serves a huge organisation, which operates in around 180 markets with a team of 30,000 people. In this episode of Back to Source, Peter discusses ho…
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Back to Source Episode 1: Building a corporate intelligence function from scratch Interview with Nikki Rutman, Director of Global Intelligence in the Pharmaceutical sector
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After nearly 19 years as an intelligence analyst in the US Intelligence Community, much of it spent at the Federal Bureau of Investigation (FBI), Nikki Rutman became Director of Global Intelligence at a multinational pharmaceutical company. In the inaugural episode of Back to Source, Nikki reveals how she built her intelligence function from scratc…
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Welcome to Back to Source: Stories from Corporate Security Leaders
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Back to Source highlights the stories of successful leaders in corporate security and shares their insights about the business of corporate intelligence - and how it is evolving. To take a closer look at the Security Intelligence and Analysis Service (SIAS) platform, please book a demo with our specialists: https://pages.fiscalnote.com/Dragonfly-De…
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How to Build Your HoldCo with Michael Girdley
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E75: Michael Girdley (@girdley) needs no introduction. He's a HoldCo legend. Today, host Yong-Soo (@YongSooChung) sits down with Michael to discuss how he has built a successful HoldCo. We talk about Michael's "Right People, Right Structure, Right Mission" framework, which he uses to build all of his businesses. Michael shares how to find the best …
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Breaking Down the Personal HoldCo of Tim Stoddart of Copyblogger
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E74: Have you ever wondered how a person can flip their life's script from constant struggles to having a multi-million dollar business? Today, host Yong-Soo (@YongSooChung) has a rich conversation with successful entrepreneur Tim Stoddart (@TimStodz), the proud owner of Copyblogger Media. He discusses his incredible transition from a troubled yout…
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8 Unconventional Truths I Learned in 8 Years of Entrepreneurship
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E73: Not many know it, but a lot of aspiring business owners run the risk of making expensive mistakes that could put their goals on hold before they ever take off. So, today, host Yong-Soo Chung (@YongSooChung) shares eight important things he learned over eight years of building three businesses from the ground up. He shares how to have an expone…
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How to Build and Sell a Startup with Andrew Gazdecki, Founder and CEO of Acquire.com
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E72: When is the right time to exit a business? Sounds like a simple question, but the answer... isn't as simple. Today, host Yong-Soo (@YongSooChung) sits down with accomplished entrepreneur Andrew Gazdecki (@agazdecki), the Founder and CEO of Acquire.com. Andrew discusses the strategies behind successful exits and how to position your company to …
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Don't Make These Design Mistakes: How to Build Your Brand Identity with Nate Kadlac
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E71: How do you design a personal brand that truly reflects you, stands out, and captivates your audience? Do you find yourself lost in the sea of design choices? Not sure how to align your website elements with your personal brand values? Today, host Yong-Soo (@YongSooChung) is joined by talented designer, Nate Kadlac (@kadlac). Nate will guide us…
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How to Get A Free PR for Your Business with Christina Nicholson
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E70: Who doesn't like free or cheap stuff? Imagine getting more customers without spending money. Today, host Yong-Soo (@YongSooChung) is joined by an expert in PR and earned media, Christina Nicholson (@ChristinaAllDay), an award-winning journalist. Christina will discuss why small businesses should start with local media and why earned media's cr…
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Million Dollar Weekend: How To Launch A Successful Business In 48 Hours with Noah Kagan, CEO of AppSumo
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E69: Imagine creating a million dollar business in just 48 hours. Today, host Yong-Soo (@YongSooChung) is joined by a special guest Noah Kagan (@noahkagan), the CEO of AppSumo.com. Noah will discuss his new book "Million Dollar Weekend" and explain how he used these strategies and tactics to build AppSumo, a near 9-figure business. On today’s episo…
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Master the Power of Relational Capital with Jay Abraham
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E68: Ever wonder how to grow your business profits just by leveraging relationships and strategic partnerships? Today, host Yong-Soo (@YongSooChung) is privileged to have a very special guest, Jay Abraham (@RealJayAbraham), the Owner of Abraham Group and America’s Highest Paid Marketing Consultant. Jay will discuss the concept of Relational Capital…
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How to Hire the Best Operators for Your Personal HoldCo
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E67: What if I told you hiring the right operator for your PHC could supercharge your business? But get it wrong, and it could all go up in flames. Even worse, it could get swiped right from under you. Sounds crazy, doesn't it? But believe me, I've lived that story. I've spent the last four years taking notes, testing strategies, and refining my hi…
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From $0 to $10M ARR in Six Months: The Growth Playbook of Hunter Hammonds, Co-Founder & CEO of Assembly Ventures
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E66: How did Assembly Ventures, from nothing but dreams and passion, pull in a crazy $10 million in less than six months? Call it nuts. Call it ambitious. Call it a crazy result. But it happened, my friend, it happened. Today, host Yong-Soo (@YongSooChung) sits down and spills the beans with Hunter Hammonds (@_hunterhammonds), the CEO and Co-Founde…
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I – We – They Framework: How I Scale My Personal HoldCo
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E65: In today's episode, I revisit and remake one of the popular episodes to date and to be honest, one of the most important concepts that all founders should know - the I – We – They Framework, which has accelerated my business growth and could do the same for yours. I'm sharing this framework that I developed to help me gain clarity on what I ne…
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How to Build and Scale Your Business: 11-Slide Business Plan with Brandon White
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E64: In the world of startups, everyone wants that magic formula to get their business off the ground and scaling fast. But all too often, business plans end up as complicated, unwieldy documents that feel overwhelming to create and follow. Today, host Yong-Soo (@YongSooChung) goes behind the scenes with Brandon White (@BrandonCWhite). He generousl…
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From Hobby to Personal HoldCo: How I Built My Personal Holding Company (BONUS)
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E63: Happy Holidays! We're taking a one-week break from our regularly scheduled programming. But, we're not leaving you high and dry this week! I was fortunate enough to be invited to my friend and fellow entreprenuer Brandon White's (@BrandonCWhite) recording studio in Half Moon Bay a few weeks ago. If you can believe it, we talked for over 2 hour…
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How to Find Your Next Million Dollar Business Idea
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E62: Ever scratch your head wondering what business you should start next? Yeah, we've all been there. Today, host Yong-Soo (@YongSooChung) takes us on a solo flight as he unravels the simple decision-making process that led him to create his successful businesses. From his venture into startups after Wall Street to the unexpected success of Urban …
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The Art of Storytelling: How Parker Worth Went from Broke to a $22,000 Course Launch
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E61: Many entrepreneurs out there who are hustling to build their online presence often hit a roadblock in their creators journey. Like, they're missing a trick that could change the game for them. Growing your audience? That's no walk in the park. So many creators end up feeling stuck. Today, host Yong-Soo (@YongSooChung) sits down with the amazin…
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Secret to Unlocking Your High-Value Niche
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E60: How did a simple credit-card 'trick' post lead to massive audience growth? It all started with my X post about living in San Francisco with a $0 salary. Yeah, you heard that right - a $0 salary in one of the most expensive cities. And guess what? People lost their minds over it. My socials were a wildfire of comments, DMs, and yeah, even some …
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How to Go Viral on Social Media with Michelle Thames
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E59: What does it really take to go viral on social media? In our digital era, choosing the right platform for your business can be overwhelming. Founders face immense pressure to build a substantial online presence and audience. Today, host Yong-Soo (@YongSooChung) has a special guest, Michelle Thames (@michellelthames), a renowned Marketing and M…
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30 Lessons I Learned Growing My Podcast to 36,000 Downloads During My First Year
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E58: How do you get your podcast from 0 to 36,000 downloads in just a year? I did just that! Starting from scratch isn't easy, especially in the world of podcasting. I had zero listeners, a limited budget, and countless people saying I was doing it all wrong. Just to give you an idea... I spent $27,000 just on production costs! When I started my po…
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From Bankruptcy to Millionaire in 2 Years: How Tibo Louis-Lucas Built and Sold TweetHunter & Taplio for Multi-Millions
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E57: How did a man who declared bankruptcy turn into a multi-millionaire in just 2 years? Our guest today did just that. His incredible journey is one of resilience, innovation, and true entrepreneurial spirit. Today, host Yong-Soo (@YongSooChung) has a very special guest, Tibo Louis-Lucas (@tibo_maker), the genius behind TweetHunter and Taplio. Ti…
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How I Stacked 5 Growth Levers to Grow My Newsletter to 10,000 Subscribers
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E56: Growing a newsletter is no cakewalk. There's the initial phase where growth is slow, and every subscriber feels like a hard-fought battle. Not to mention, the emotional and physical toll of relentless hours, strategizing, and moments of utter despair and frustration. The market is crowded, and it's tough to stand out. How do you gain traction …
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Five Monetization Strategies as a Content Creator with Joe Casabona of How I Built It
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E55: Many content creators struggle with building a dedicated audience and effectively monetizing their content. Despite having quality content, they often lack the strategic framework to captivate and monetize an audience in a landscape saturated with creators. So, how do you sift through the noise? On today's episode, host Yong-Soo (@YongSooChung…
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Harnessing the Power of Twitter: How to Attract and Connect with Your Target Audience (BONUS)
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E54: Ever felt like a stranger at a party where everyone else knows each other? That's how Yong-Soo Chung felt when he first ventured onto X. Yong-Soo Chung stepped into X with 400 followers, hoping for connections and recognition. But instead, he found himself feeling isolated and alienated. Moreover, sharing personal tales became a venture fraugh…
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The Rise of Personal Holding Companies: Exploring the Future of Entrepreneurship
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E53: Have you ever considered setting up a business structure that could save you taxes, protect your assets, and offer countless financial advantages? Picture this. One day, you wake up to see your bank account flooded with cash from your startup's exit. The question isn't about the money anymore; it's about what you do next. Do you jump into anot…
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How to Build a Personal Brand from Scratch with Legacy Builder, Clifton Sellers
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E52: In today's digital age, entrepreneurs need a strong personal brand. Hands down. But how do you actually go about building one? On today's episode, host Yong-Soo (@YongSooChung) has a conversation with Clifton Sellers (@LegacyBuilder__) founder of Legacy Builder, a successful ghostwriting agency. He's the unseen hand behind some of the best con…
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The Power of Leverage: The Hidden Strategy Behind the Richest People In the World
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E51: Why is it that the richest people in the world work the same hours as we do, yet they make way more money than we do? What are they doing differently? The answer lies in the concept of leverage. Today, host Yong-Soo Chung (@YongSooChung) takes us on a journey to uncover the secret behind the immense wealth and success of these successful entre…
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Mastering the Art of Navigating Unexpected Change for Success with Brad Stulberg, Best-Selling Author
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E50: Let's be honest, change can be a real challenge for us entrepreneurs. It's like trying to catch a fast-moving aircraft without a ticket - it's confusing and can make you feel like you're just reacting, not steering your ship. This can lead to burnout, frustration, and missed opportunities. On today's episode, host Yong-Soo (@YongSooChung) chat…
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Don't Make The Same Mistakes I Did — What I Wish I Knew About Content Creation and Personal Branding
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E49: Have you ever wondered why your content isn't hitting the mark? You're putting in all the hard work, creating content day in and day out, yet it feels like you're just shouting into the wind. Frustrating, right? I get it. Because I've been there. I thought that just putting out great content would be enough to make me a success. But boy, was I…
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Mastering the Art of Unsexy Entrepreneurship with Hold Co Owner Nick Huber, Founder of Bolt Storage & The Sweaty Startup
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E48: Ever wonder how an "unsexy" business could lead to mind-blowing success? What if I told you someone turned a student self-storage idea into a multi-million dollar empire? Today, Yong-Soo Chung (@YongSooChung) chats with Nick Huber (@sweatystartup), the mastermind behind the Sweaty Startup brand, the brilliant mind behind Bolt Storage, and a ho…
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Building Powerful Flywheels: Unlocking Growth Engines for Entrepreneurs in the Digital Age
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E47: Have you ever wondered how some creators and entrepreneurs seem to achieve incredible results effortlessly while others struggle to gain traction? The answer lies in a concept that has revolutionized my approach to business – the Flywheel Effect. Today, host Yong-Soo Chung (@YongSooChung) dives deep into the concept of a flywheel and why every…
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How to Succeed as a Creative Entrepreneur with Daren Smith, Film Producer & Author, Founder of Craftsman Creative
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E46: Ever find yourself stuck in the hamster wheel of creativity, pouring your heart into your craft, but struggling to turn a profit? It's a challenge many of us face – the journey from creator to successful entrepreneur can feel like an uphill battle. Get ready as Yong-Soo Chung (@YongSooChung) chats with Daren Smith (@DarenTSmith), the founder o…
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What the Best Creators Have in Common: Attracting Audiences, Making Your Own Luck, and Building a Strong Network
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E45: Have you ever wondered what sets successful founders and creators apart from the rest? The reality is, many budding entrepreneurs grapple with uncertainty, indecision, and the fear of failure. It's like navigating a maze blindfolded. Entrepreneurship isn't a walk in the park. It's a rollercoaster ride filled with challenges, doubts, and uncert…
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From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry
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E44: Ever wonder what it takes to skyrocket your newsletter from ground zero to an audience that hangs onto your every word? Many creators struggle with picking the perfect niche, nailing the right frequency, and snagging those elusive subscribers. But don't worry. Yong-Soo Chung (@YongSooChung) spoke to Matt McGarry (@JMatthewMcgarry), a newslette…
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Ep. 9: “All of Death is a Going Home” with Andrew Koji and Mark Dacascas
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Mark Dacascas is one of the greatest martial artists of our time and has joined the Warrior cast to the delight of everyone. Mark joins Lisa Ling and Hoon Lee as well as Andrew Koji to talk about pushing back on the stereotypes about Asian male masculinity, Mark’s relationship to the work of Bruce Lee and the wisdom of martial arts. They also talk …
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Threads vs. Twitter: Why Meta's Latest Launch is Making Waves in the Social Media World
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E43: 'X' formerly known as Twitter, has a new rival in town. Led by Mark Zuckerberg, Threads has taken the world by storm, and while the initial rush has died down a bit, its impressive launch is worth a deeper dive. A platform where conversations feel more personal, intimate, and casual, like catching up with an old friend over coffee. That's exac…
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Ep. 8: “You Know When You’re Losing a Fight”
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40:44
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40:44
We have the writer and the star of episode 8 in the studio today! Dianne Doan - the absolutely powerful Mai Ling - is here to talk about the episode written by our very own host Hoon Lee. Doan talks with Hoon and Lisa about Mai Ling's complex journey, from her humble beginnings as a Chinese immigrant to her rise to power as one of the most feared f…
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Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv
40:09
40:09
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40:09
E42: Tyler Denk is the Founder & CEO of Beehiiv, an email service provider that's taking the newsletter industry by storm. If you are a regular listener, you already know that I use Beehiiv for the First Class Founders newsletter and I am incredibly happy with it. Tyler and I spoke about: His thoughts on the future of newsletters His role as the Gr…
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Ep. 7: “Gotta Be Crooked to Get Along in a Crooked World” with Kieran Bew and featuring Prof. Yong Chen
39:26
39:26
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39:26
Kieran Bew aka Bill O'Hara of the Chinatown squad is here! He joins hosts Lisa Ling and Hoon Lee to talk about the role of the Irish in wielding power over the Chinese in Warrior and the complexity of his many relationships in Chinatown, in the Irish community and with the city leaders. They also touch on what it means to be sincere in your corrupt…
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Unlocking the Power of the MAPS Framework: Mindset ➜ Audience ➜ Product ➜ Scaling
39:21
39:21
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39:21
E41: Today, I reveal how I built my business, which generated $20 million in sales with my proprietary MAPS Framework – Mindset, Audience, Product, and Scaling. It's everything I know about entrepreneurship distilled down to one simple framework which you can use to build your own business. Today, I'll cover: My MAPS Framework and its Components Wh…
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“Bonus Episode – Celebrating Bruce Lee”
45:57
45:57
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45:57
Time for a celebration of The Dragon. 2023 marks 50 years since Bruce Lee's death on July 20th, 1973. We're bringing you a celebration of the man who started it all. You'll hear from Bruce Lee super fans W. Kamau Bell, Phil Yu and Jeff Yang, biographer Jeff Chang, and his daughter Shannon Lee. And you will hear from the man himself - exclusive arch…
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Ep 6. “A Soft Heart Won’t Do You No Favors” with Brett Chan and Shannon Lee
49:34
49:34
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49:34
Shannon Lee, daughter of Bruce Lee, is here to talk about her role in the show! And Fight Coordinator Brett Chan is back, this time as a Director. Hosts Lisa Ling and Hoon Lee talk to Brett about the difference between directing overall and episode and choreographing and directing fights, and what it meant to him to direct Shannon Lee. Then Shannon…
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Lessons from 2,000+ Startup Founder Interviews with Entrepreneur Andrew Warner of Mixergy
36:19
36:19
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36:19
E40: What would you learn if you had the chance to speak to over 2,000 startup entrepreneurs including the founders of Airbnb, Reddit, and Zapier? We are talking to Andrew Warner, the serial entrepreneur, storyteller, podcast host, and author extraordinaire. After conducting over 2,000 interviews from startup founders, Andrew recently published a b…
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