Nine of Earth is a spin on the divination tool, tarot cards’ the Nine of Pentacles card that can sometimes point to the single mother in the mix during a reading. This podcast is a sort of rambling, verbal journal of a single momma doing her very best in all of life. Your feedback is encouraged as we cultivate “the village” together.
…
continue reading
She's Busy AF is a podcast dedicated to pushing growth-stage brands brands forward. Led by Lauren Loreto of Brand Good Time™️, episodes feature guests, relatable stories and strategies you can start implementing now to see big changes in growing your audience of loyal fans. Lauren is on a mission to make business and marketing EASIER and more EFFECTIVE for brands through this podcast - empowering her listeners to build a sustainable brand that stands the test of time. The best part: every ep ...
…
continue reading
Future-proofing the humans behind the tech. Follow Phil Gamache on his mission to help marketers level up and have successful careers in the constantly expanding universe of martech.
…
continue reading
Welcome to The Girl Gang Podcast - your weekly dose of friendship, real business advice, and no bullshit, guaranteed. I’m your host, Amanda Smith the No Bullshit Business Coach and CEO + founder of Dallas Girl Gang. I’m glad you’re here. You Can Sit With Us™ Reach us here: podcast@dallasgirlgang.com For general business inquiries, email amanda@dallasgirlgang.com
…
continue reading
1
140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaigns
58:02
58:02
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
58:02
What’s up everyone, today we have the pleasure of sitting down with Jared DeLuca, Director of Operations at Appcues. Summary: Jared takes us inside the mad but amazing world of martech at Appcues – the top product adoption SaaS on the planet. We cover his transition from demand gen to ops, how he’s integrated demo bookings within the product using …
…
continue reading
1
139: Ron Jacobson: Why multi-touch attribution excels in credit distribution but fails in causality
54:20
54:20
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
54:20
What’s up everyone, today I have the pleasure of sitting down with Ron Jacobson, Co-founder and CEO of Rockerbox Summary: Multi-touch attribution doesn’t tell you what really caused a conversion or revenue, it’s a credit distribution system. It’s still a useful guidepost in understanding where your efforts are making an impact. Incrementality testi…
…
continue reading
1
EP 140 | Everything you need to know about marketing your brand going into 2025 [a marketing conference recap] with Aurrie Hicks
52:42
52:42
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
52:42
Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and em…
…
continue reading
1
138: Erin Foxworthy: Snowflake’s Industry Lead on the future of data warehousing, from APIs to data sharing and a unified data layer
52:02
52:02
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
52:02
What’s up everyone, today we have the pleasure of sitting down with Erin Foxworthy, Industry Lead, Advertisers & Agencies at Snowflake. Summary: In this episode, Erin takes us on a ride through the merging worlds of martech, adtech, AI, and privacy, giving a bold glimpse into what’s next for customer data. We cover how you can use 1st party data fo…
…
continue reading
1
137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world
1:02:03
1:02:03
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
1:02:03
What’s up everyone, today we have the pleasure of sitting down with Liam Moroney, Co-Founder of Storybook Marketing. Summary: Liam handed us warm tea and one of his hand-knitted beanies as we explored how marketing goes beyond just hitting pipeline numbers. It’s about building trust, shaping perceptions, and ensuring your brand is top-of-mind when …
…
continue reading
1
136: Benoit Leggieri: Livestorm’s Head of Growth on crafting revenue driving workflows with Customer.io
48:57
48:57
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
48:57
What’s up everyone, today we have the pleasure of sitting down with Benoit Leggieri, Head of Growth at Livestorm. Summary: Benoit offers a behind-the-scenes look at how Livestorm’s martech stack drives growth and personalization. At its heart is Customer.io, seamlessly integrated with tools like Amplitude, Segment, and Mutiny, creating a powerful s…
…
continue reading
1
135: Pranav Piyush: Why multi-touch attribution is broken and what you should do instead
53:38
53:38
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
53:38
What’s up everyone, today I have the pleasure of sitting down with Pranav Piyush, Co-Founder and CEO at Paramark. Summary: Pranav guides us out of the labyrinth of multi-touch attribution under the clear sky of incrementality and causality, urging marketers to focus on whether their efforts genuinely drive sales that wouldn’t happen otherwise. Earl…
…
continue reading
1
134: Jacqueline Freedman: Former leader at Grammarly and WeWork on how to become a trusted Martech advisor
57:15
57:15
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
57:15
What’s up everyone, today we have the pleasure of sitting down with Jacqueline Freedman, CEO and Founder at Monarch Advisory Partners. Summary: Jacqueline straps on her jetpack and invites us to soar through the martech skies, teaching us how to navigate the journey of becoming an independent martech advisor. From hands-on execution tasks strategy …
…
continue reading
1
133: Simon Heaton: Buffer’s Director of Growth Marketing on agile sprints, holdout testing and why a CRM or GA4 isn't in their tech stack
1:04:03
1:04:03
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
1:04:03
What’s up everyone, today we have the pleasure of sitting down with Simon Heaton, Director of Growth Marketing at Buffer. Summary: Simon helps us explore Buffer's martech journey, highlighting their shift from traditional tools to a product-led approach driven by data and server-side analytics. We unpack their use of Customer.io for automation and …
…
continue reading
1
132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft
45:38
45:38
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
45:38
What’s up everyone, today we have the pleasure of sitting down with Ashleigh Johnson, Marketing Technologist at Microsoft. Summary: Ashleigh gives us a glimpse into the enterprise world of martech, and it might not be what you’re expecting. She emphasizes embracing the unexpected by seeking diverse roles and rotational programs. Building a personal…
…
continue reading
1
131: Siobhan Solberg: A guide to ethical marketing with data minimization and privacy strategies
53:57
53:57
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
53:57
What’s up everyone, today we have the pleasure of sitting down with Siobhan Solberg, data privacy consultant and advisor. Summary: Siobhan takes on a behind-the-scenes look at the hidden mechanics of data privacy, ethical marketing practices, and effective data management. Marketers often overlook the importance of data privacy, but the increase in…
…
continue reading
1
130: Sam Oh: Ahref’s VP of Marketing on how content marketers can stay relevant with AI
56:35
56:35
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
56:35
What’s up everyone, today we have the pleasure of sitting down with Sam Oh, VP of Marketing at Ahrefs. Summary: Sam takes us on a masterclass covering SEO fundamentals, evolving search behaviors, AI in content marketing, refreshing attribution thoughts and work-life balance strategies. He advises sticking to proven SEO fundamentals and understandin…
…
continue reading
1
129: Re: Why Martech is Actually for Engineers
52:25
52:25
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
52:25
What’s up folks. We’ve got a fun episode today. If you’re a regular listener, you’ve heard me mention an article that’s been living rent free in my head for a while now. Casey Winters, the former CPO at Eventbrite and an Instructor at Reforge, wrote an article titled “The Problems With Martech, and Why Martech is Actually for Engineers”. I’ve asked…
…
continue reading
1
128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack
51:15
51:15
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
51:15
What’s up everyone, today we have the pleasure of sitting down with Vish Gupta, Marketing Operations Manager at Databricks. Summary: This episode with Vish is jam packed with advice for marketers making their way through the martech galaxy. We touch on the pitfalls of Frankenstein stacks and the perks of self-service martech. Vish explains why mart…
…
continue reading
1
127: Carmen Simon: Using brain science to deviate from expected patterns and create memorable content
50:15
50:15
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
50:15
What’s up everyone, today we have the pleasure of sitting down with Carmen Simon, Chief Science Officer at Corporate Visions and Brain Science Instructor at Stanford CS. Summary: Carmen takes us on an adventure exploring the wonders of brain science and how to sustain attention through contrast. We cover embodied cognition, deviating from expected …
…
continue reading
1
126: Michael Rumiantsau: AI's role in democratizing data narratives for marketers
50:28
50:28
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
50:28
What’s up everyone, today we have the pleasure of sitting down with Michael Rumiantsau, Co-Founder and CEO at Narrative BI. Summary: This episode delves into the future of Business Intelligence, highlighting AI's role in democratizing data for marketers, automating insights with LLMs, and the importance of anomaly detection. Michael’s on a mission …
…
continue reading
1
125: Michele Nieberding: Customer data infrastructure and server-side data processing
50:24
50:24
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
50:24
What’s up everyone, today we have the pleasure of sitting down with Michele Nieberding, Director of Product Marketing at MetaRouter. Summary: Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag manageme…
…
continue reading
1
124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations
46:35
46:35
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
46:35
What’s up everyone, today we have the pleasure of sitting down with Angela Cirrone, Senior Director, Marketing Operations at Optimizely. Summary: Angela brings a fresh perspective to marketing operations, a key theme throughout the conversation is curiosity and how it helps boost your confidence and be a key lego block to a successful career. What …
…
continue reading
1
123: Andrea Lechner-Becker: Creating content that people will give a f*ck about
57:10
57:10
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
57:10
What’s up everyone, today we have the pleasure of sitting down with Andrea Lechner-Becker, mostly retired CMO and Novelist. Summary: Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. Together, we explore how storytelling breathes life into content and w…
…
continue reading
1
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
56:06
56:06
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
56:06
What’s up everyone, today we have the pleasure of sitting down with Emily Kramer, Co-Founder at MKT1. Summary: Emily explored the convergence of marketing, investment, and startup growth, delivering actionable insights for marketers, founders, and investors. When picking future unicorns, she attributed timing and luck but stressed the importance of…
…
continue reading
1
121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it
54:40
54:40
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
54:40
What’s up everyone, today we have the pleasure of sitting down with Anthony Lamot 🐧, CEO and Co-Founder at DESelect. Summary: From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. Anthony gives us practical advice f…
…
continue reading
1
120: Maja Voje: Untangling Go-to-Market for startup marketers and founders
56:17
56:17
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
56:17
What’s up everyone, today we have the pleasure of sitting down with Maja Voje, Founder of Growth Labs and the Author of GTM Strategist. Summary: This episode with Maja is a playbook for startup marketers, growth advisors, early stage founders and anyone curious about go-to-market strategies. We untangle the most popular questions about growing earl…
…
continue reading
1
EP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh Hubbard
38:01
38:01
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
38:01
When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast trac…
…
continue reading
1
119: Adam Greco: The Future of event-based web analytics and the overlapping landscape of data tools
59:59
59:59
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
59:59
What’s up everyone, today we have the pleasure of sitting down with Adam Greco, Field CTO / Product Evangelist at Amplitude. Summary: Adam is a leading voice in digital analytics and he unpacks event-based analytics and how it’s transformed how marketers interact with data. Data tools are complicating the martech landscape with overlapping function…
…
continue reading
1
118: Mandy Thompson: Intent data pitfalls, diagram-first automation, and agency-style team management
1:01:50
1:01:50
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
1:01:50
What’s up everyone, today we have the pleasure of sitting down with Mandy Thompson, CEO and Co-Founder of Digital Reach. Summary: Mandy shares powerful mindsets and practical frameworks for marketers aiming to future-proof their careers in the complex galaxy of martech mixed up with AI, data privacy, and genuine customer engagement. We cover the ar…
…
continue reading
1
EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger
40:03
40:03
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
40:03
Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact. Find Lauren…
…
continue reading
1
117: Julz James: Automation inception, teaching martech and unraveling intent data
56:51
56:51
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
56:51
What’s up everyone, today we have the pleasure of sitting down with Dr. Julz James, Senior Marketing Ops Manager at 6sense and Adjunct Professor at St. Edwards University. Summary: Jul is a marketing ops leader and a martech Professor who's rewriting the rulebook on how to navigate the martech galaxy. She walks us through automation inception, like…
…
continue reading
1
116: Kevin Hu: How data observability and anomaly detection can enhance MOps
50:36
50:36
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
50:36
What’s up everyone, today we have the pleasure of sitting down with Kevin Hu (Hoo), Co-founder and CEO at Metaplane. Summary: Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the power of inquisitive data analysis and a hypothesis-driven …
…
continue reading
1
EP 137 | How Empathetic Leadership Can Transform Your Business with Erin Diehl
38:47
38:47
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
38:47
Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathet…
…
continue reading
1
115: Amrita Mathur: ClickUp’s VP of Marketing on Optimizing for velocity of learning and balancing analytics with intuition
51:55
51:55
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
51:55
What’s up everyone, today we have the pleasure of sitting down with Amrita Mathur, VP of Marketing at ClickUp. Summary: Building a brand from zero is all about diving deep into what makes your audience tick and tailoring your messages to hit just right. Amrita digs into this, stressing the gold in blending hard data with your gut in order to spot w…
…
continue reading
1
114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute
58:03
58:03
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
58:03
What’s up everyone, today we have the pleasure of sitting down with Mauro Figueiredo, a global Digital Transformation and MarTech leader (and Innovator). Summary: Mauro walked us through his blueprint for building multifaceted teams equipped with technical, emotional, and strategic competencies. We emphasized the significance of identifying martech…
…
continue reading
1
EP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston Ferguson
38:43
38:43
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
38:43
We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only…
…
continue reading
1
113: Abby Gailey: Automating direct mail with webhooks, navigating B2B2C and leveraging Slack communities
52:23
52:23
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
52:23
What’s up everyone, today we have the pleasure of sitting down with Abby Gailey, Director of Marketing Operations at Vibrent Health. Summary: Abby walks us through the complicated marketing ops world of B2B2C healthcare SaaS, emphasizing a move from sales-centric to engagement-focused martech. We dive into curiosity and continuous learning, using t…
…
continue reading
1
EP 135 | How to Market Your Business on a Shoestring Budget
11:36
11:36
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
11:36
Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's les…
…
continue reading
1
112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS
49:27
49:27
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
49:27
What’s up everyone, today we have the pleasure of sitting down with Stephen Stouffer, VP, Digital Transformation & Innovation at SaaScend. Summary: Stephen shares practical and innovative examples of combining AI tools with iPaaS tools to do things like parsing email auto-responses and subcontracting tech support questions from family members. He’s…
…
continue reading
1
EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith
41:29
41:29
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
41:29
Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc., and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads …
…
continue reading
1
111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome
52:22
52:22
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
52:22
What’s up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid. Summary: Jessenia shares her journey from nonprofit to tech, emphasizing adaptability and purpose. She tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in he…
…
continue reading
1
EP 133 | Conversion Chat: How to Increase Website Inquiries & Sales
17:17
17:17
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
17:17
On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies. HOW TO CALCULATE YOUR WEBSITE CONVERS…
…
continue reading
1
110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod
51:33
51:33
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
51:33
What’s up everyone, today we have the pleasure of sitting down with Josh Kim, Growth Marketing Lead at Notion. Summary: Josh elevated growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer's adaptable role in a growth pod, the v…
…
continue reading
1
EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty
45:23
45:23
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
45:23
When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about …
…
continue reading
1
109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos
46:09
46:09
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
46:09
What’s up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech. Summary: Debbie went from dreaming of diplomacy to steering the global martech ship at Logitech and takes us through a masterclass in making well timed bets and the art of simplifying martech. Her marketing operations mantra i…
…
continue reading
1
EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time
30:57
30:57
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
30:57
As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time…
…
continue reading
1
108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
50:06
50:06
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
50:06
What’s up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia. About Ezra Ezra started his career as an engineer developing devices to help treat diabetes and obesity at GI Dynamics He later had a short stint as an Operations Manager at an investment firm that was dedicated to funding health tech startups …
…
continue reading
1
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
56:27
56:27
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
56:27
Summary: Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, highlighting its capability to transform data into actionable insights, aiding in a deeper understanding of customer needs. We also covered the shift towards flexible, composable tech stacks and the importance of diverse skills along…
…
continue reading
1
EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer
48:14
48:14
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
48:14
In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relatio…
…
continue reading
1
EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV
44:58
44:58
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
44:58
Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what bra…
…
continue reading
1
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
56:24
56:24
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
56:24
What’s up everyone, today we have the pleasure of sitting down with Crissy Saunders, CEO and Co-Founder at CS2. Summary: Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critic…
…
continue reading
1
EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis
33:25
33:25
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
33:25
Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously tr…
…
continue reading
1
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
49:40
49:40
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
49:40
What’s up everyone, today we’re chatting with Josh Hill, a GTM operations and tech executive with more than 20 years of experience in B2B sales, marketing, and technology. Summary: Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experien…
…
continue reading
1
EP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn Wells
28:26
28:26
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
28:26
In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitl…
…
continue reading