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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial asp ...
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A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.
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Growing a 300-Person Global White Label Agency with Damian Papworth
57:09
57:09
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57:09
"I can't grow if I'm doing the same stuff that I was doing last year. So for me to grow, I need to give my leaders space to grow in so that they're doing the stuff that I was doing last year—and then I'm doing something different. That's my yardstick for a good year." Damian Papworth is the founder and managing director of Globital, a white label d…
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Creativity on a Budget with Jobylon's Tove Hernlund
23:25
23:25
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23:25
"It's about finding creative ways to make an impact, even when budgets are tight. That's where true innovation happens." - Tove Hernlund, Marketing Team Lead at Jobylon In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance …
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Viking Accountability: Prioritizing Work and Finding Time for Rest with Ben Catley-Richardson
47:28
47:28
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47:28
Ben Catley-Richardson is the "Accountability Viking" for agencies, helping owners of 3-5 year old agencies grow beyond their own capabilities. With a background in video game journalism and a passion for Norse mythology, Ben brings a unique perspective to agency growth and accountability. In this episode of Agency Journey, Ben shares insights on th…
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Crafting the perfect pitch with Devin Reed @theReeder
31:31
31:31
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31:31
"Being confident and convicted gives other people the confidence that this guy might know what the hell he's talking about" Devin Reed, Founder, The Reeder In this episode of Executive Conversations, Maeva chats with Devin Reed, founder of The Reeder, about architecting the perfect pitch. Devin shares practical tips from his experience, such as sta…
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Upskilling Your Clients and Building a Culture of Experimentation with David Arnoux
46:10
46:10
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46:10
"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful." David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background i…
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Strategic Alignment: From Vision to Execution with William Chia @Styra
29:46
29:46
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29:46
“What’s more critical to me than reporting structures is strategic alignment. What is strategically and critically important to the business? “ William Chia, VP of Marketing at Styra In this episode of Executive Conversations, Maeva Cifuentes interviews William Chia, the VP of Marketing at Styra. They discuss the challenges of getting buy-in from v…
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The Keys to a Profitable Podcast: Niching, Formats, and Production Tactics with Hector Santiesteban
45:50
45:50
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45:50
"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast." Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on us…
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Marketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate
29:28
29:28
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29:28
“Take risks. Don't be shy. Throw every idea against the wall—you never know what's going to stick.” - Chris C. Anderson, VP, Head of Content @GleenSlate In this episode, Maeva chats with Chris Anderson, VP Head of Content at Greenslate. They dive into the art of building executive relationships, presenting data-backed ideas, and navigating the uniq…
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Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris
52:13
52:13
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52:13
Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …
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From Traffic to Tangible Results with Jakub Rudnik @Softr
28:07
28:07
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28:07
In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving ROI for marketing initiatives, and leveraging content to drive measurable results. Jakub shares his experiences from G2, Scribe, ActiveCampaign, and Softr, highlighting the importance of effect…
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From Mommy Blogs to Multi-Billion Dollar Industry: The Evolution of Influencer Marketing with Cooper Munroe
22:41
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22:41
"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …
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Aligning Marketing and Sales with Gustav Wallberg @Republiken
28:42
28:42
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28:42
In this episode of Executive Conversations, Maeva interviews Gustav Wallberg, B2B Marketing Lead & Partner at Republiken. They explore how marketing leaders navigate conversations with CEOs, CFOs, and boards to bring their ideas to life. Gustav shares his experiences and pain points in aligning marketing and sales, balancing short-term and long-ter…
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From Creative to Operational: Julien Sauvage's Marketing Journey @Clari
32:46
32:46
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32:46
"You shouldn't wait until you're in a leadership position before you start going deeper into the operational aspect of a business"- Julien Sauvage In this episode of Executive Conversations, Maeva chats with Julien Sauvage, who shares his journey from creative marketer to an accomplished data-driven executive at Clari. Julien discusses the importan…
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How to Drive Pipeline Through LinkedIn Thought Leadership and a Strong POV with Garret Caudle
54:45
54:45
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54:45
"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…
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The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies
48:57
48:57
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48:57
Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…
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The Daily Stand-Ups Anti-Pattern (+ Alternative Async Methods for Planning, Trust, and Momentum)
47:59
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47:59
In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…
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Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix
28:17
28:17
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28:17
Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix. Ran Yosef had extensive experience in various marketing roles befo…
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Securing Marketing Budget and Executive Buy-In with Mick Essex @POWR
28:03
28:03
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28:03
“What I learned is that the farther up the chain I went, the more difficult it was to get things done for an end result. I was so used to being at the end result. I didn’t get to see all of the pieces that go into play in the beginning, which of course starts with marketing budget.”- Mick Essex Welcome to the very first episode of Executive Convers…
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Motorcycling In Vietnam, Scaling to 150+ Remotely, and Choosing Team Over Clients with Zach Boyette
57:54
57:54
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57:54
"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …
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Systematized Networking, Quick Revenue Wins, and Becoming the Hub and Spoke with Kurt Schmidt
50:14
50:14
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50:14
“In all aspects of your work and your business, you have systems. Why is networking, which is just as important as any one of those singular things, not managed with such ferocity?” Kurt Schmidt is an agency founder, podcast host, author, and agency coach with 25 years of experience growing agencies from just a few people to over 500 employees an…
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From White House Writer to Agency Founder: John Corcoran’s Playbook for Podcasting and Growth
25:23
25:23
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25:23
John Corcoran is the co-founder of Rise25, an agency that helps B2B companies get clients, referrals, and strategic partnerships through done-for-you podcasts and content marketing. John has been podcasting since 2010 and his business partner Jeremy has been doing it since 2008. Together they've built a team of over 50 people to support B2B compani…
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Gray vs. AI: Client Success Strategies Based on Hard-Won Experience
30:17
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30:17
In this episode, Kuba generates a list of client success tips using AI—and Gray critiques them and goes way deeper based on his hard-won experience in the agency space. Episode Insights: 💡 Understanding client goals is crucial for improving client success. Ask questions and listen carefully to their answers to gain a deeper understanding. 💡 Regular…
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Mentorship, Global Talent, Golden Handcuffs, and Hunters vs Farmers with Kasim Aslam
41:33
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41:33
“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did’. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than…
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Crafting a Winning Hiring Process for Your Agency – Lessons Learned From Our Recent COO Recruitment
51:03
51:03
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51:03
“Candidate expectations have certainly accelerated. There's a difference today versus 10 years ago in terms of what people's expectations are and how fast other processes are going. And so moving quickly is an advantage in a hiring process—and figuring out how to move quickly without sacrificing on the process is a little bit of an art.” In this ep…
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Paid Assessments, Collective Knowledge, and HubSpot's Future Trajectory with Adam Sharrow
28:31
28:31
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28:31
"I think the hardest thing that all HubSpot agencies are trying to solve for is… 500 product updates this year. How do you keep it all straight? How do you share that knowledge? How much knowledge do you have to know as a team, to what level? One thing that I practice and preach is: not everybody's going to know everything, but that collectively as…
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A Special Announcement About the Future of Agency Journey
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16:13
We’ve got an announcement to share about the future of the podcast. 👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilotעל ידי Jakub Grajcar and Gray MacKenzie
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Fixing Underperforming Businesses, Crafting Equity Deals, and Reclaiming Time with Casey Cavell
30:44
30:44
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30:44
“In today's day and age people are scared to be measured. But your athletes, they love it because that's how they grew up. How do you know who are the best players on the team? You look at the box score, you look at the stat sheet. So I like bringing a sports mentality to everything I do.” Casey Cavell is a serial entrepreneur. He’s built a $40,000…
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Overprioritizing Your Business, Setting Boundaries, and Finding Balance with Carlos Hidalgo
23:41
23:41
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23:41
“I had bought into this idea that you had to sacrifice everything you had to kill yourself for growth. And it cost me dearly. I made some really poor decisions.” Carlos Hidalgo is co-founder & CEO of Digital Exhaust, a Utah-based data-driven, AI-enabled agency with a belief that "growth is a state of being, not just a goal to be achieved". But he's…
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YouTube Content Ideas, Owner Mindset, and Recognizing Your Leadership Style with Ali Schwanke
28:13
28:13
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28:13
“I have long seen myself as: I’m a very good marketer. I'm a very good communicator. I'm a good content creator. That's my lane. I know how to drive in that lane very, very well. And this has been a challenge for me to say: how do I become the best president, owner of a services business? Versus the best marketer anybody knows.” Ali Schwanke is fou…
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Becoming Optional at Your Agency, Building Personal Warmth, and Leadership Development Programs with Karl Sakas
40:27
40:27
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40:27
“If you don't like managing people, one of the things to consider is: do you want to run an agency? The management portion will never go away. But it also doesn't have to be so hard.” Karl Sakas, agency advisor and founder of Sakas & Company, has served as “agency therapist” for over 600 clients in 36 countries. He was also our recent guest on Agen…
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Humble Experts, Partnerships, and Managing Creative Work with Arianne Foulks
28:53
28:53
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28:53
“We all consider ourselves humble experts. So we all know that we're good at what we do, but ego does not get in the way around our workplace.” Arianne Foulks, CEO and founder of Aeolidia, a one-stop shop agency for creative ecommerce brands with 20+ years of market presence, was our recent guest on Agency Journey. If you want to build an efficient…
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[Perpetual Traffic Feature] Project Management 101: Tools, Processes, and Habits with Gray MacKenzie
52:21
52:21
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52:21
[This is a special feature of Gray's recent appearance on Perpetual Traffic—reposted on the Agency Journey feed so you don't miss this informative discussion!] Kasim chats with Gray MacKenzie, the co-founder of ZenPilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how …
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Working in Pods, Nurturing Talent, and Scaling a Full-Service Agency with Jesse Resnick
37:22
37:22
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37:22
"Small groups of highly skilled, highly motivated, well communicating people can just achieve more than you can at a large organization." Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, was our recent guest on Agency Journey. This episode is a must-listen for agency owners and managers looking to build a high-performing team…
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The Cookieless Future, pLTV AI, Personal Branding Tactics, and Running a ClickUp CRM with Paris Childress
33:09
33:09
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33:09
Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies…
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Productizing Design Services, Adopting EOS Mid-Growth, and Shopify Partnerships with Matthew McIver
31:44
31:44
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31:44
Want to take your agency to the next level? Learn how Matthew leveraged EOS, strategic partnerships, and custom ecommerce solutions to optimize operations and expand offerings over 9 years in business. His proven strategies can help your agency demonstrate ROI and pave the path to sustainable growth. Matthew McIver shares his journey evolving Comme…
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Video Case Studies, Writing a Business Book, and Running a Partnership Program with Ian Garlic
30:48
30:48
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30:48
Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable. So how do you create video case studies that captivate prospects and accelerate deals? In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ia…
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Managing a Remote Marketing Agency Team Across 7 Time Zones with Janet Mesh
36:47
36:47
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36:47
Running a marketing agency is hard. Running one remotely across several time zones? Even harder. So how do you keep a distributed team aligned, motivated, and growing together? In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accele…
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1
How Rocket Clicks Streamlined Operations And Improved Client Retention with EOS
31:36
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31:36
Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support. So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x? In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Do…
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How to Build a Resilient and Empowered Company Culture with Mark Abbott
40:04
40:04
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40:04
Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane? Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting…
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1
The Secrets Behind Building a B2B Newsletter That People Love with Alex Ross
23:54
23:54
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23:54
Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter. Today we chat with Alex Ross about getting your newsletter to feel like a magazine off a shelf. Alex chats to us about her time at Clearbit and how she contributed to the wide s…
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How BoostUp Built a New Strategic Narrative and Launched in Under 60 Days with Aaron Janmohamed
25:57
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25:57
"Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there's disarray inside the house, you can always feel it outside the house." Welcome to another episode of The SEO Growth Podcast! This time, we discuss with Aaron Janmohamed, VP of Marketing at BoostUp AI, about th…
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How to Build Your Agency's Brand Through Your Team's Personality and Expertise with Jakub Grajcar
39:08
39:08
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39:08
In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and …
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Make remarkable content with the LEMA framework: Blog post teardown with Lily Ugbaja
28:03
28:03
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28:03
“You need to know all extraneous variables affecting your audience’s pain point and use the LEMA framework to build content around that.” Lily introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. She explains that remarkable content needs to engage readers, be clear and explicit, leave a lastin…
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Building Your Creative Fingerprint: Four Ways to Communicate with Your Audience Through Storytelling
45:40
45:40
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45:40
Do you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo. Jay Acunzo, The founder of the Creator Kitchen, a membership progr…
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How Brand24 Saw 4000% Keyword Growth In 3 Months with Justyna Dzikowska
26:24
26:24
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26:24
“Google is attached to fresh content that includes all the latest nuances in information. We focused on our keywords, and made sure that all the reoptimised pieces were up to date with the latest information, as well as the best graphics, latest use cases, SMEs and quotes.” Welcome to another episode of The SEO Growth Podcast! This time, we chat wi…
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1
How to Source, Screen and Select the Best Candidates for Your Agency
28:37
28:37
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28:37
In this episode, Erika Zeigyte, CEO of a consulting & recruitment agency called Prosana. joins Gray Mackenzie to discuss the intricacies of hiring an A+ talent for your agency. Erika also shares her insights into what makes for great agency candidates, how to build an effective hiring process, the benefits of using a recruiting agency, interview te…
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From SaaS Marketing Manager to VP or C-Level: Here's The Gap You Need to Bridge with Carter Severns
22:38
22:38
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22:38
“It comes down to understanding all the metrics used in your business, not in the SaaS industry as a whole. You do need to understand what’s important and relevant to your business. And most importantly, think like a business owner.” Welcome to another episode of the SaaS Leader Interview Series! This time, we chat with Carter Severns, VP of Market…
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Easy Mode Content Structure For B2B with Liam Bartholomew @Cognism
23:53
23:53
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23:53
"Using the Realm of Relevancy framework in your marketing efforts can make your content an unlimited resource for you to constantly pull from." Welcome to another episode of The SEO Growth Podcast! This time, we chat with Liam Bartholomew, Vice President of Marketing at Cognism, about creating a framework for the longevity of your content after lau…
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1
How Roger West Gained Structure and Scale Without Losing Creativity
29:50
29:50
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29:50
Misti Ferris holds the “Integrator” seat at digital marketing agency Roger West Creative & Code, which means she ensures that everyone is dancing to the same beat called EOS (even the creatives). In addition to the Integrator role, Misti serves as Vice President of Operations, where her “3 M” mantra: marketer, minimalist and mom (of 4 daughters) is…
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Leveraging AI with a Human-Focused Content Strategy with Adam Sockel @Orum
27:26
27:26
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27:26
“We use artificial intelligence to connect more people, and that's kind of the way I think of content. So often for organizations, they're just deeply focused on the message that we're all trying to get out to meet deliverables. Human-centric content keeps those people at the forefront the whole time.” Welcome to another episode of The SEO Growth P…
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