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The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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Do you desire to live a life of freedom that is unhindered from the pain of your past? You may be putting on a smile to others, yet inside you feel stuck. Join Denisha Workizer, Pastor and trauma survivor, to hear conversations about healing, transformation, and hope. If you want to reclaim your story and boldly embrace your purpose, then this show is for you.
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On The Peak Performance Greatness Show, we encourage seasoned business owners and business leaders to share their journeys and expertise and discuss the power of having a growth mindset. We cover topics including leadership, overcoming challenges and obstacles in business, the successes you have experienced, and how you have developed your habits to be a peak performing individual. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing ...
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God Shammgod Jr. is the current Player Development coach with the Boston Celtics, Coach God Shammgod Jr.. Coach Shammgod started his coaching career after his playing career ended at Fairmont State where he played under head coach Jerrod Calhoun. As a coach he would hold a brief stint at Youngstown State and then back to Fairmont State. Coach Shamm…
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Send us a text Google Tests AI-organized Carousels in Local Search Results for Restaurants & Bars: Recent test search results for local businesses on Google, particularly restaurants and bars, have been dominated by AI-organized carousels. Searches like “best cocktail bar” now return multiple carousels sequentially down the page, with categories su…
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We have a unique turn as we are celebrating our 100th episode of the Rising Coaches Podcast! It's hard to believe we've reached this incredible milestone, and we couldn’t have done it without you, our amazing listeners. Over the course of these 100 episodes, we’ve explored, learned, and connected with so many incredible coaches at all levels in the…
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Joe Gallo is the head coach at Merrimack College. Coach Gallo capped Merrimack’s final years in division II with 3 NCAA tournament appearances and snapped a 19 year championship drought, along with his 143-98 head coaching record at a nearly 60% win-loss ratio. Following Gallo’s playing career at Merrimack, he moved a few inches over to another sea…
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Send us a text Google's Place Sites: A Compliance Gesture or A True Shift in Search? Google is rolling out a new feature called "Place Sites" in North America, following its initial launch in Europe as part of compliance with the Digital Markets Act (DMA). The feature presents a carousel of aggregator search results, such as Yelp and TripAdvisor, p…
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Chad Murray is the current head coach at Pacific Lutheran University. Coach Murray stepped into coaching after his playing career finished at Chapman University. His first coaching gig came about at North Central College then into Vassar College and Nebraska Wesleyan University in the assistant roles. Coach Murray then stepped into his first head c…
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David Grace is the current head coach of Campbell Hall High School. Coach Grace has a tremendous background starting in the High School ranks as an assistant at Trevor Browne HS and taking a head coaching position soon after at South Mountain HS. Following his brief head coaching stint, Coach Grace took a step into the college ranks at Sacramento S…
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Send us a text Have you ever thought about your highest emotional need? That may sound complicated, but what if it were actually pretty simple? Mike Foster is the author of the Seven Primal Questions and it has changed my life. Our primal question is the thing underneath the thing that drives everything in our lives. Once you discover it, you can q…
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Send us a text How Individual Hotels Can Win in EU Search: Our research on hotel searches in Europe, revealed that Booking.com dominated user clicks, especially through ads, while Google's Hotel Finder and Business Profiles saw significantly fewer interactions. One surprising discovery was the prominent role of ads, with over 50% of mobile clicks g…
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Jerrod Calhoun is the current Head Coach at Utah State University. Coach Calhoun has done a remarkable job growing programs over the years and leaving a place better than he found it. Following his playing career at Cleveland State he took a student assistant position with Cincinnati which would help him get his first assistant coaching position at…
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Roy Blumenthal is the current Special Assistant to the Head Coach at Ryder University. Coach Blumenthal has five decades of coaching experience at the High School and Collegiate levels including his 25 year reign at West Chester University with experiences as the Head Coach and Founder of the Global Sports Academy Goodwill Select teams. He has been…
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Send us a text Google Testing Review Badge of Shame & More in UK for Review Abuses: Google has rolled out a new review “badge of shame” and a new help document titled "Business Profile Restrictions for Policy Violations," introducing stricter actions for businesses engaging in deceptive review practices. Currently being tested in the UK, the policy…
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Mike Fuline is the current Head Coach of the University of Mount Union. Coach Fuline started his coaching career in the high schools ranks first as an assistant and then head coach at Massillon Jackson High School where he posted a 95-42 overall record and numerous championships here as a head coach. Following this Fuline would take a jump into the…
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Send us a text What if... We didn't have to think what we were thinking. Every day, we have approximately 60,000 thoughts. Our minds are busy! 80% of those thoughts are negative, and 95% are repetitive. Before we feel defeated, what if there was a way to change our thoughts? The Bible talks about taking our thoughts captive, but how do we do that? …
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Alex Sarama is the Founder of Transforming Basketball. Coach Sarama has traveled all over working in basketball including England, France, Italy and even working in the NBA here in the US. Coach Sarama has held a ton of different positions including working with coaches to help them develop their own practice plans to best help coaches be prepared …
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Send us a text Google and Booking: The Symbiotic Gatekeeper Relationship in European Hotel Search - We dive into our recent user behavior research findings about hotel searches in Europe. We recruited 100 users each from Spain, France, and Germany, asking them to find hotels in Paris or Rome, and observed how they interacted with Google's search re…
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Kevin Sutton is the Technical Director of Basketball at IMG Academy. Coach Sutton has an extensive coaching background ranging from High School to the Division 1 level. Coach Sutton has made a variety of stops in his 38 year coaching career including various roles at James Madison, Montverde Academy, George Washington University, Georgetown Univers…
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Danny Reese is the current Assistant Coach at Youngstown State University. Coach Reese is a young coach on the rise who had a stellar playing career at YSU and following his playing career, Danny would become the Special Assistant to the Head Coach, Jerrod Calhoun for 6 years. Most recently Coach Reese was appointed as the assistant coach for the p…
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Send us a text Google Review Fraud Landscape (10:04): Estimates that 18% of reviews across various platforms are fake. Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected. Legal sector is also impacted, with fake reviews prevalent among personal injury, criminal defense, and DUI lawyers. LSA Review Fraud (2…
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Send us a text Have you ever paused to consider your way of life? Is it defined by constant hurry, relentless hustle, and a sense of overwhelm? Do you find yourself racing from one task to the next, with to-do lists piling up faster than you can manage? What if there were another way—a path of rest, abiding, letting go, and recharging? You might be…
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Dan Burke is a long time NBA coach and former assistant coach for the Detroit Pistons. Coach Burke has been coaching in the NBA for 35 years and has held coaching stints including a Video Coordinator role for the Portland Trailblazers and Assistant positions for the Indiana Pacers, Philadelphia 76ers and most recently, the Detroit Pistons. Coach Bu…
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Send us a text LSA Increasingly relying on GBP Features: We delve into Google's ongoing “fixes” of LSA features, where reviews and booking tools for LSAs are being integrated from GBP. This move is seen as an attempt to streamline operations and reduce costs, especially in light of Google's recent staffing cuts as well as improve LSA’s ineffective …
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Chris Holguin is the current Player Development and G League Liaison for the LA Clippers. Coach Holguin has made a tremendous growth in the industry starting his career as a Student Manager at the University of Texas at San Antonio and working up the ranks in various roles at Maret School, Reno Bighorns in the G League, Agua Caliente Clippers of On…
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Send us a text You do not have to do life alone. In this episode, we will talk about the impact of loneliness in our lives and the ways we can find our people. Here are two FREE Ebooks for you! 1. Shame Off You: 10 steps to shattering shame in your life, HERE. 2. ABC's: CLICK HERE for a FREE E-book to help you combat lies and replace them with God'…
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John Shulman is an established coach in the industry as he is the head coach at Central Arkansas. Coach Shulman started his coaching career as an assistant at University School of Nashville which led him into assistant roles at Wofford, East Tennessee State, Tennessee Tech and Chattanooga, ultimately leading into his first head coaching position at…
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Send us a text Google's PR Smoke and Mirrors: Old GBP Phone Hacking Problems Persist Despite Promises: Spammers and scammers have been able to hijack business phone numbers on Google listings with alarming ease, despite Google's assurances that such problems were swiftly resolved. We conducted an experiment, changing a listing's phone number throug…
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Joanne Aluka-White is the current Women’s Assistant Coach at the University of North Carolina. Coach White had a stellar playing career at Middle Tennessee which led her into representing her country in the Olympics as well as a stint with the Dallas Fury in the NWBL. Following her playing career, she was led into her first assistant coaching role …
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Dave Fedor is the newly appointed first year head coach at Georgian Court University. Coach Fedor started his coaching career as a Graduate Assistant at Rutgers University which helped lead him into Georgian Court as an assistant and landed a position with division 1 Robert Morris University, where he stood for 6 years also as an Assistant Coach. C…
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Send us a text The Role of Brand in Seo: We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google’s emphasis on brand in its algorithms. Brand Differentiation and…
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Karen Lange is a tremendous coach in the industry and the current Assistant Women’s Coach for Duke University. Coach Lange started her coaching career following her standout playing career at The University of Iowa. Lange has a great coaching resume making stops at Virginia Tech, Kansas, Charlotte, Georgia and Duke in support staff roles while hold…
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Adam Cohen is a Rising Coaches member and the current Associate Head Coach at Xavier University. Coach Cohen is a remarkable coach to say the least while having huge prior success working in the SEC, PAC-12, Ivy League, Big East and Conference USA. He has made stops including University of New Orleans, University of Southern California, Rice, Harva…
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Send us a text Google's Local Business Service Woes: Persistent Bugs and AI-Driven Layoffs Spark Concern: There have been ongoing support and technical issues with Google Business Profiles. Major bugs affecting local business profiles have persisted for months and in several cases years, including image misassignments and overzealous suspension alg…
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Larry Shyatt is a prestigious coach in the industry, as a former NCAA head coach and NBA assistant. Coach Shyatt has an extensive background, following his playing career at The College of Wooster, Shyatt took his first coaching gig at Akron University which would lead to Utah, Cleveland State, New Mexico, Providence, Clemson and Florida all in ass…
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Brad Brownell is the current Head Coach at Clemson University. Coach Brownell started his coaching career, following his playing career at DePauw University. He landed an assistant role with Evansville which would lead into Indianapolis and UNC Wilmington which would turn into landing his first head job at UNC Wilmington, then Wright State and wher…
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Send us a text Segment 1: OpenAI & MindTrip bring AI to search, will it matter? Last Thursday, OpenAI made waves with an announcement about Search GPT, a prototype aimed at revamping the search experience for ChatGPT users. Promising a two-column format, it aims to ease the search process and challenge traditional search engines like Google. The pr…
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Caroline McCombs is the current Women’s Head Coach at George Washington University. McCombs has been in the coaching industry for nearly 25 years, starting her coaching career at Valparaiso University, which would lead her into assistant roles at University of Pitt, Northwestern and Auburn. Shortly after her stint at Auburn, McCombs would become th…
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Thad Matta a legendary coach and the current Head Coach at Butler University. Coach Matta has a current overall head coaching record at 471 wins to 187 loses with a 71% win percentage for his career. Coach Matta started his career at Indiana State as a GA and moved up the chain to various places including Butler, Miami and Western Carolina all in a…
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Send us a text SEOs need to reframe how search ranking works - click thru data being the most important factor: Click data is a cornerstone of Google’s ranking algorithm, as highlighted by recent DOJ findings. Google uses its heavy reliance on click data to grasp new trends swiftly as well as to “understand” page quality. Traditional SEO elements l…
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Trent Michaels is the current Director of Basketball Operations at West Virginia University. Coach Michaels has started and grown in various positions at WVU, starting as the Student Manager and going to a Head Student Manager, Graduate Assistant, Coordinator of Basketball Operations and now the Director of Basketball Operations. Coach Michaels is …
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Jonathan Metzger-Jones is the current Assistant coach at the University of California, Davis. Following Coach Jones’s professional playing career in Europe, including Switzerland, Denmark and Finland, Jones would take a position as the Director of Basketball Operations at Cal State for his first coaching gig. Following Cal State, he held positions …
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Send us a text Have you ever felt alone? Wondering if you are the only one walking through life’s challenges? The truth is that although the details of your particular story are unique, the emotions, hurt, pain, suffering, and loss in our stories are something we can all relate to. Even the women in Biblical times experienced what we, as women, exp…
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Send us a text In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in different a…
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Brenton Petty is a young coach on the rise as he is the Director of Player Development and Assistant Coach at the University of Maryland. Following Petty’s unique playing career ending at Fordham University, he took a position with Maryland to become the Graduate Assistant coach for 2 years. Following his GA role, Petty would then get a basketball …
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Patrick Bain is a Rising Coaches member and current Assistant Women’s Basketball coach at Wright State University. Coach Bain is a young coach on the rise as he started his coaching career following his stellar playing career at Cedarville University where he was a stand out player for the Yellow Jackets. Bain then became the Assistant Coach with C…
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Send us a text Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have? Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive practices l…
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Matt Dickman is a current Rising Coaches Member and Assistant Coach at Graceland University. Coach Dickman had a very noticeable rise in the industry as he started coaching at various High Schools in Arizona leading him into roles within the G League and at the college level. His collegiate coaching career started at Brownie Mackie College which wo…
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Send us a text Have you ever felt alone? Wondering if you are the only one walking through life’s challenges? The truth is that although the details of your particular story are unique, the emotions, hurt, pain, suffering, and loss in our stories are something we can all relate to. Even the women in Jesus’ day experienced what we, as women, experie…
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Tim Kaine is the current Assistant Coach and Chief of Staff for LSU. Coach Kaine has grown through the ranks starting in high school and working his way up to being a pivotal piece of a Division 1 program. In between, Kaine made a variety of stops, including Austin Peay, Guilford College, Newberry College, Winthrop, Florida Atlantic, Georgia Southe…
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Send us a text The big picture of review fraud - who does it and why: We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to deal with…
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