Welcome to "Dealer Process Secrets," your essential podcast for mastering the complexities of the dealership industry. Hosted by Philip Cheatham alongside his seasoned co-hosts, Brian Steele and Sterling Brown, this hour-long show dives deep into the strategies that elevate ordinary dealerships into extraordinary market leaders. Each episode is a dynamic exploration of both innovative sales floor tactics and high-level executive strategies. Philip, Brian, and Sterling leverage their diverse ...
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Season 4, Episode 27: The Perfect F+I Process Part 3: An Inside Look
1:15:50
1:15:50
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Season 4, Episode 26: The Perfect F+I Process Part 2: An Inside Look
1:46:11
1:46:11
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Season 4, Episode 25: The Perfect F+I Process, Part 1: An Inside Look
1:36:41
1:36:41
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 24: Pro Notes: The Path to F+I Excellence
46:23
46:23
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46:23
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 23: Belief & Pricing in F&I Sales: Navigating Cancellable vs. Non-Cancellable Products
58:31
58:31
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58:31
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4: Episode: 22: The Crucial Turn: Mastering Urgency and Service in F+I Turnovers
1:00:02
1:00:02
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4: Episode 21: The Power of Indifference: Mastering Detachment in Sales and F+I
55:48
55:48
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 20: Finding Balance: The Case for the Semi Box Close in F&I
1:13:53
1:13:53
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 19: Embracing AI in the Car Business: Opportunities and Challenges
1:23:29
1:23:29
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 18: Mastering the Ultimate Sales Process
1:10:16
1:10:16
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 17: Mastering the Interest Rate Conversation: From Credit Heroes to the Challenged
51:23
51:23
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51:23
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 16: Navigating the Slowdown: Strategies for Growth Amidst Adversity
54:15
54:15
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54:15
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 15: The Transparency Dilemma in Dealership Management
57:02
57:02
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57:02
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 14: Beyond the Extra Inch: Mastering Micro-Moments in Car Sales
49:23
49:23
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49:23
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 13: Reaching the Summit: Become #1 in Sales and Finance
54:32
54:32
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54:32
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 12: Steering Success: Mastering the Art of Dealership Interviews
1:42:41
1:42:41
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Season 4, Episode 11: Breaking the Cycle: Innovative Strategies for Dealership Success
58:44
58:44
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58:44
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 10: Crossing the Digital Chasm: Embracing Ai in the Automotive Industry
1:26:46
1:26:46
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 9: Revolutionizing Sales Meetings - Consistency, Content, and Commitment
1:04:27
1:04:27
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Season 4, Episode 8: The Gross Mastery Blueprint with Philip Cheatham
1:20:58
1:20:58
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 7: Carving Success in the Car Business: Coachability, Challenges, and Dress Codes Unraveled
45:28
45:28
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45:28
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 6: The Art of Less: Maximizing Impact in Closing Transactions
1:29:50
1:29:50
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 5: Collaborate to Elevate: Strengthening Partnerships for Success
51:43
51:43
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 4: Amazon Steps into Auto Sales: Challenges Ahead
1:21:46
1:21:46
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Season 4, Episode 3: Opting Out: The Case Against Attending NADA
1:21:36
1:21:36
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Season 4, Episode 2: Balancing Power: Navigating Manufacturer Control in Dealerships
57:55
57:55
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 4, Episode 1: Outsmarting the Competition: Strategies to Compete with Credit Unions
1:03:31
1:03:31
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Season 3, Episode 3: Crafting the Perfect Pay Plan: Strategies for Motivation and Retention
26:25
26:25
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26:25
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 3, Episode 2: Unleashing Potential: Managing Desire in Team Dynamics
24:08
24:08
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24:08
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 3, Episode 1: F+I Pay Structures: Insights from a Facebook Query
30:15
30:15
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 30: Crazy Stories: Unbelievable Tales from the Dealership Floor
19:25
19:25
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19:25
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 29: Crazy Time: Stories from the Front Lines of Dealership Life
16:40
16:40
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16:40
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 28: Seeking Alignment: Harmonizing Goals and Values in the Dealership
29:01
29:01
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29:01
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 27: Gotta Push! Driving Success Through Determination
23:00
23:00
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23:00
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 26: Leadership in Hiring: Mastering Recruitment at the Dealership
20:50
20:50
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20:50
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 25: Leadership in Training: Elevating Teams Inside the Dealership
19:56
19:56
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19:56
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 24: Streamlining Success: Improving Lives Through Better Dealership Processes
23:06
23:06
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23:06
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 23: Building Stronger Bonds: Improving Lives and Relationships in the Dealership
16:59
16:59
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16:59
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 22: Enhancing Work Culture Live: Improving Lives Inside the Dealership
42:19
42:19
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42:19
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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Season 2, Episode 21: Improving Lives at the Dealership: Strategies for a Better Work Environment
41:51
41:51
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Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
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1
Season 2, Episode 20: GET MORE DOWN!! Maximizing Down Payments in Sales
32:46
32:46
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נגן מאוחר יותר
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אהבתי
32:46
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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1
Season 2, Episode 19: Split Deals Suck: The Pitfalls of Splitting Sales
15:54
15:54
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15:54
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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1
Season 2, Episode 18: Mastering the T.O.: Strategies for Effective Turnovers
24:04
24:04
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24:04
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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![Artwork](/static/images/128pixel.png)
1
Season 2, Episode 17: A Look into the Future: Trends Shaping Tomorrow
27:51
27:51
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27:51
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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![Artwork](/static/images/128pixel.png)
1
Season 2, Episode 16: Deep Dive into F+I: Expert Insights with Brian Haakenson & Jessica Bastean
47:24
47:24
נגן מאוחר יותר
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47:24
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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![Artwork](/static/images/128pixel.png)
1
Season 2, Episode 15: Rethinking the Close: Why You Should Stop Always Closing
48:25
48:25
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אהבתי
48:25
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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![Artwork](/static/images/128pixel.png)
1
Season 2, Episode 14: Always Be Learning - The Key to Continuous Improvement
22:11
22:11
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22:11
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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![Artwork](/static/images/128pixel.png)
1
Season 2, Episode 13: Are We Going Extinct? The Future of Traditional Roles in a Digital World
44:08
44:08
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נגן מאוחר יותר
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44:08
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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![Artwork](/static/images/128pixel.png)
1
Season 2, Episode 12: F+I Superheroes - The Unsung Heroes of Auto Sales
39:04
39:04
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נגן מאוחר יותר
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39:04
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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![Artwork](/static/images/128pixel.png)
1
Season 2, Episode 11: Memorial Day Discounts - A Special Hosted by Sterling Brown
19:01
19:01
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נגן מאוחר יותר
רשימות
לייק
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19:01
Send us a Text Message. Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your…
…
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