Telling business and community leaders' stories about resilience during the COVID 19 pandemic. Produced by 97 Switch.
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From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate america’s finest companies. My name is Tracy Brinkmann an entrepreneur, author and uplifting coach. You see, I know that life isn’t fair and participation awards do not feed your family… I invite you to learn from a fellow Dark Horse all that I have learned and am still learning about starting, restarting, kick starting and steppin ...
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Join your host CruiseCompete.com CEO Bob Levinstein as he interviews cruise travel experts about their cruise experiences. Learn about different cruise lines, cruise ship, ports and itineraries and get insider advice from about to have the smoothest, safest and most memorable cruise vacation for you and your family. Interested in being a guest on the show? Please see: https://www.cruisecompete.com/cruisecompete_cruise_podcast_guest_information.rtfTo contact host Bob Levinstein about appearin ...
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Welcome to 5in5, where we touch on the 5 major sports in America, in under 5 minutes.
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As Gun Culture dives deeper into the philosophy behind the Human Right to self defense and determination, the Cast and Guests engage in building a closer community through conversation. Shop at www.redactedllc.com Support / Join the Chat at redactedculture.locals.com
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A Common Thread Across Multiple Disparate Topics. What does the CIA have to do with the crisis in Appalachia? The history of the CIA includes many stories of individuals succeeding where a bureaucracy failed. From WWII through Korea and Vietnam, the boogeyman of secretive government organizations sure has plenty of publicly available failures. So, …
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242: How "I Got Mine" Got Us Here
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The phrase "I got mine" manifests in various ways. It might be a team leader who quits at building his team after he's attained some achievement or completed some deployment. It might be a man abdicating from his community. It might be a concerned citizen who's only care extends to the end of his driveway while he complains about how the community …
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241: Something Worse than Gun Control
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What is property without privacy? The double-speak of politicians continues to ramp up as we approach another election. At the same time, California passes a new form of safe-storage law that, at best, invades on the privacy of its serfs. I'm sorry, did I say that correctly? There is something worse than Gun Control and we're seeing it arise in the…
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240: Law Tactical ARIC Review: Citizens and Soldiers
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The Law Tactical Folder might just be one of the best pieces of gear when it comes to quality of life for the Citizen. The Law Tactical ARIC goes a step further, expanding the capabilities of the platform. But how well does it work? And, perhaps more importantly, who is it for? The Law Tactical ARIC or AR Integrated Carrier greatly reduces the weig…
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239: When the Community Falls Apart with Brent aka OneOneBravo
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We talk about the Gun Culture like it has solid lines to determine who is in and who is out, but that's not exactly how it works. If we stand back far enough, we've seen groups come and go like trends, yet we still come back for more. Amidst all the gear, training, and skill development, it's the people that are the messy part. So how do we go forw…
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EP 481 The Psychology Behind Pricing: Make Your Core Offer Irresistible
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In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting a…
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In the last 10 years we've seen a great expanse when it comes to self defense training. As much as the internet has re-invented the snake oil salesmen in a digital age, we've also seen more and more examples of good instructors across the greater Gun Culture. Many of those teachers are veterans, who, in their own way, have their own baggage to deal…
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EP 480 Effective Customer Journey Mapping: Enhancing Experience from Awareness to Advocacy
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In Episode 480 of The Dark Horse Entrepreneur, host Tracy Brinkmann explores the power of effective customer journey mapping. Understand the five critical stages—Awareness, Consideration, Purchase, Retention, Advocacy—and learn key techniques to optimize each touchpoint. With actionable tips and essential tools, this episode guides you to create a …
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This morning many were greeted with news that what looks like a cyber attack caused thousands of devices to explode. While it sounds like it's out of a cyberpunk novel, this attack helps us understand how technology can be used to build a pattern of life on not just individuals, but an organization or country. This episode has been sponsored by Obs…
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EP 479 Building a Value Ladder From Core Offer to Upsells and Downsells
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In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strategic value ladder that maximizes your customer lifeti…
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EP 478 Unlock the Power of Your Core Offer: The Key to Rapid Business Growth
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Discover how a well-crafted core offer can simplify marketing, boost customer satisfaction, and drive explosive growth. Join host Tracy as he explores the significance of core offers, shares real-world examples, and provides actionable insights to help you define your own compelling offer. Listen now to transform your business! In this episode of T…
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236: The Plate Carrier Fit, Function, and Setup over the last 15 Years
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Body armor in the form of a plate carrier has been around for longer than many of us have been alive. In that time, quite a bit has changed, not only in how it is worn, but how individuals set up their "kit." In this episode, follow along as a bit of history, lessons learned, and common practices come together in what to look for when setting up a …
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235: Guerrillas, Insurgents, and the American Fog of War with "Reaper" Consultations
1:57:31
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Life in America often times feels like something is wrong, that something is going on, but we just can't see it. From this feeling people draw conspiracy theories to try to make sense of it, to give it some meaning. In this episode, "Reaper" joins the show to talk about what an insurgency looks like, and what we could expect going forward. We are a…
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234: The Next Holy War in the Corpse of the Secular
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Disaster! Apocalypse! Do this now and you'll be prepared! This headline and rhetoric is all to common, from marketing strategies, the news, and marketing the news to an eager audience. We know the news is poisoning us, but how, and perhaps more importantly, why? A three chapter dig into the shift in what it meant to believe between the Medieval age…
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233: You Can't Do This Alone with Paigeosity
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Returning to the Culture Cast, Paigeosity addresses the steps to getting past social cynicism. Although Gun Culture has its nuances, it serves as a setting in which we discuss the false prerequisites we put in place before building our community. When we get burned by people we trusted, do we spend the remainder of our days alone? Or do we learn th…
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Arctic and Antarctic Expedition Cruising with Judi Cohen
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Learn about expedition cruises, especially to the Arctic and Antarctic regions with, Judi Cohen, a Canadian-based adventurer and expedition cruise aficionado, and she has traveled to over 95 countries on 6 continents. Her photographs and stories about her off-the-beaten-path and polar expedition cruising have appeared in Bold Traveler Magazine, Tra…
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232: The Insurgent and the Sniper
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War never changes, yet war fighting never remains the same. The tactics and strategies of the last war have been analyzed in pursuit of countermeasures. Instead, we are approaching the forever war with the individual as the target. Like the word "tactical," these two words often get used without understanding what they mean. The Insurgent and the S…
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231: Stolen Valor and its Complications
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The subject of Stolen Valor often travels through Gun Culture, and rarely reaches general politics. Recent events have drawn attention to one Vice President who was accused of Stolen Valor. So when we consider what it means to steal valor, we are able to see how the double lie or the double fallacy should not be effective. Tim Walz has been selecte…
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230: Violence, Threats, and Honor with Jack Donovan
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Across Social Media, and at least western culture this can be observed: the more skilled a person is at the use of force, the less likely they are going to participate in casual violence. Jack Donovan joins the show to talk about masculine philosophy, boasting in various cultures, and where Violence is Golden. Whether it's people who write checks t…
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229: The Theology of Non Compliance with Baret Fawbush
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When is one morally obligated to resist one's government? With all the talk of tyranny and noncompliance, we sit down with Baret Fawbush to discuss about some of the theological considerations about resisting evil when it comes from positions of political power. Bump Stocks and Brace Rulings Find out the difference between a criminal and an outlaw.…
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228: When is Enough, Enough? The Malaise of Urgency
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All that we know is that we can't keep going on like this. What we don't know is when to make a change, or how. In his work the Secular Age, Charles Taylor talks about the cross pressures of the era. James K. A. Smith distills this large and technical book into a short, relevant page turner titled "The Secular Age." While the term secular has meant…
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227: American Pistons: The PSA JAKL vs Brownells BRN-180
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What do we have here. Two American-made, gas-piston driven firearms, each with a different take. The Brownells BRN-180 may not come in a complete package, but it does offer a light weight option when it comes to piston carbines. At the same time the PSA JAKL arrives complete with an intelligent design beyond that of its operating system. Both have …
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226: Alex Aubrey of Flux Defense on Enjoying Other's Success
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With the release of their latest P-365 Raider, Flux Defense teamed up with REDACTED to put on our first public land clean up in Utah. Before we departed for the range, however, we took time to sit down and have a conversation on the nuances of bringing product to market in the firearms industry and gun culture. Alex Aubrey retells some of the histo…
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Can one solve a skill issue with better gear? A Stepping stone to maturity in Gun Culture, this topic may come across as both eye rolling and attention gathering. On the one hand, a better ruck sack will not get you up the mountain. On the other hand, it sure helps. Parachutes, plates, and powder all come into play as we consider how and when we lo…
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224: How Conspiracy Theories Harm You
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People don't believe in conspiracy theories because they find them rationally compelling. Rather, these ideas hijack an individual's need for a sense of purpose and belonging. They prey on our desire for the world to be thus regular and make sense. However, the consequences of a conspiracy theory tend to be more personal than what the media would l…
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223: Women In Combat // Quotas Hurt The Whole Team
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Should Women serve in combat roles in the military? The recent attempt on President Trump's life brings up the old debate about women in the military and women in combat roles. Framing tends to drive this conversation, and we continually get bogged down in redundant questions. Can women do the job? Are women capable of the achieving the standards? …
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222: Red Teaming and Gathering Threat Intel with Rob Rawson
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From Private Military Contractors to Mall Cops, the field of security is full of misconceptions, egos, and opportunities to find yourself hung out to dry for other's safety. But when we look behind the curtain into what goes in to threat prevention, we see a much deeper picture. Rob Rawson of Rozin Security joins the show to teach us about the idea…
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EP 477 Unlock Millions: The Unique Top 100 Marketing Strategy Revealed
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In this urgent and actionable episode of 'The Dark Horse Entrepreneur Podcast,' host Tracy Brinkmann unveils the unique 'Top 100 Strategy' by Russel Brunson – a powerful method that's helping entrepreneurs earn millions. Learn how to craft your ideal customer avatar, connect with key influencers, and transition from an outsider to a trusted authori…
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EP 476 Stand Out with Simplicity: Doja Cat’s Bold Move & How to Use Authenticity to Get Noticed
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In this episode of the Dark Horse Entrepreneur Podcast, host Tracy Brinkmann breaks down the power of simplicity and authenticity through the lens of Doja Cat’s stunningly simple yet impactful look at the 2024 Met Gala. Learn how going against the grain and embracing your true self can cut through the noise and make a lasting impression. We discuss…
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221: Why Didn't Guns Come Up in the Debate?
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The recent debate between Donald Trump and Joe Biden covered a series of topics both relevant and otherwise to the American People. Among them included abortion, the economy, and illegal migration. What didn't come up, was Gun Control. And the silence spoke volumes as this divisive topic wouldn't have helped either candidate appear reasonable or kn…
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220: Reclaiming the First Amendment with Radios with Jake Knight of Gridbase
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If owning and becoming proficient with a firearm continues the Second Amendment, owning and becoming proficient with radios may just be securing the First. Jake Knight of Gridbase.net reports on his first off-grid radio course and presents an argument that radios and their extension: mesh networks, strengthen our independence through the ability to…
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EP 475 Beat Content Creation Burnout: 5 Proven Strategies for Consistent and Impactful Content
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Struggling with content creation burnout? In this episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals five proven strategies to keep your content fresh, engaging, and impactful. Discover how to overcome creative blocks, streamline your workflow with tools like Asana, master content repurposing, and leverage AI tools such as…
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219: It May Not Be Your Fault, But It Will Be Your Responsibility
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You do not have control over the circumstances that surround you. However, you may have a moral obligation to how you live through them. Which are you? Born too late to explore the world, or born too early to explore the stars? Which are you? One who sees your generation as the one who squandered their potential, or the generation that has to pay f…
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218: The End of Celebrity and the Return of State Religions
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The Secular Age can be marked as one where mechanism of belief commonly assumed considers religion one option amongst many. We may find a sense of freedom in not being bound politically or nationally to a Religion, but the cost reduces the legitimacy of a belief to authenticity and thus, merely a fashion statement. What you believe about right and …
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EP 474 The Foundation of Success: Three Questions Every Entrepreneur Must Answer
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In this pivotal episode of the Dark Horse Entrepreneur Podcast, dive deep into the three critical questions that determine the success of every entrepreneur: Who are you serving? What problem are you solving? Why should customers choose your product? Host Tracy Brinkmann breaks down these foundational queries with actionable insights and real-world…
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217: Identity Before, During, and After Ranger Regiment with Cameron Fath
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Many of us grew up in a world where to join the military meant to serve our country. Baked into that ideological pie was a hierarchy where, the more special your operations, the more value you might have, at least on social media. Cameron Fath tells about how he joined the Ranger Regiment, what it was like to enter and then leave that arena, and wh…
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Why do men go off to war? Is it for Glory? Honor? The GI Bill? The war/violence/conflict in Ukraine illustrates how some men go to war, regardless of the big picture. While pundits and politicians opine about how America's influence, military support, and participation in Eastern Europe paints a picture of the next forever war, individuals travel t…
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215: The Fall of Minneapolis and its Consequences with Peter Johnson
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Even during the 2020 Black Lives Matter Summer of Love, news agencies hesitated to report on the destruction taking place in Minnesota. Few poeple outside of Minneapolis know that the rioting continued well into 2021, and few people who live there are willing to admit it. To this day, the city of Minneapolis suffers the consequences of what took pl…
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214: How Might Makes Right and When it Doesn't
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Might Makes Right. No Truth but Power. History is written by the Victor. These phrases often say one thing, but try to communicate another. When we casually say that might makes right, we aren't typically saying that morality comes from greater strength. When it comes to disputes, it often sounds like a shortcut to some form of solution, or a criti…
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213: How to Start or ReStart training in Self Defense
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When it comes to gear, play the long game. When it comes to training, get what you can, when you can get it. When it comes to practice, it's better to start with what you have, than wait for the perfect opportunity. Gear, Training, and Practice are three sore subjects when it comes to gun culture. How is this the case for a community that is center…
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EP 473 10 Unmissable Steps to Unleash Your Entrepreneurial Potential and Build an Unstoppable Business
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In this power-packed episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals 10 unmissable steps that aspiring entrepreneurs must take before diving into their business ventures. Learn how to align your why with your strengths, conduct market research to uncover profitable opportunities, and create a solid business plan to guid…
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212: Peter Ildefonsa on Gun Culture, Industry, and the Second Amendment
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The difference between what can be called the Gun Culture, the Industry, and those in support of the Second Amendment isn't a single overlapping circle of a Venn Diagram. Instead, we have disparate groups of Gun Culture, a market space of the Firearm Industry, and the broadest term of 2nd Amendment Supporters. Peter Ildefonsa brings all of this to …
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211: Why We Train for Both Proportionality and Utility
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In violence, as in war, two concept stand in tension with one another: proportionality and utility. McMahan identifies one understanding of proportionality as "a constraint on action that causes harm." (Killing in War Pg 19). Utility, on the other hand, often functions as the context for informing one part of strategy, tactics, and techniques. We p…
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210: Ruben Alverez of Paradox Training: ECQC vs Jiu Jitsu
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Self Defense isn't what it used to be. Jiu jitsu has become mainstream. But what if you were to discover that no-gi training wasn't as realistic as you wished? Ruben Alverez traces a tale of growing up in the world of Jiu Jitsu, only to discover it wasn't all that he needed. ECQC or Extreme Close Quarters Concepts takes the idea of a violent encoun…
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What if the true LARP is the assumption that we can be credited as being part of the community without participation? When the term LARP (Live Action Role Playing) is used as an epitaph, it accuses the target of living in a fantasy. With analysis, we look at what it is that is considered dishonorable about so-called LARP-ing. What we find out is th…
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208: Composure: One Measure of a Man
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Rudyard Kipling's poem "If" often finds home on the wall and in the minds of great men. It leads the reader through a series of character traits that make a man, opening with the line "If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their …
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EP 472 Unlock the Secrets of the Content Marketing Funnel: 4 Steps Of Content Marketing
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https://DarkHorseSchooling.com In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn a…
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207: Beyond the Gun: More than Marksmanship
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There's more to being a warfighter than shooting. On the US Army webpage it is stated that the Ranger Battalions encompass the "Big 5 Philosophy" of Marksmanship, Physical Training, Medical Training, Small-Unit Tactics, and Mobility. Breaking down each of these, we look at what they might entail. In order to put to rest the cultural conversation in…
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206: Communication Lessons from the George Floyd Riots
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The George Floyd Riots were a strange time. On the ground, the narrative level politics fell to the wayside. Information Warfare was not about which political party was effectively harnessing the energy of the street, but about if their house was going to be looted or burned down in the next few hours. We live in the post information age, were it's…
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EP 471 Unlock Side Hustle Success: 3 Critical Insights to Transform Your Approach
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19:56
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https://DarkHorseSchooling.com Embark on a journey to entrepreneurial success with our latest episode of the Dark Horse Entrepreneur Podcast, where we unveil three crucial insights every side hustler needs to know. Learn the transformative power of starting small to manage risks and foster growth, the critical importance of market validation to ens…
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