E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich


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(Episode Language: Hebrew)

Hello friends,

So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.

The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.

In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built.

Warning - You may be exposed to technologies that you previously thought only security forces could access.


Episode Notes:

1. Techtarget.com

2. Influ2.com

3. Everspring.com

4. Metadata.io

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