E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich
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(Episode Language: Hebrew)
So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.
The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.
In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built.
Warning - You may be exposed to technologies that you previously thought only security forces could access.