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E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich
Manage episode 291908807 series 2922782
(Episode Language: Hebrew)
Hello friends,
So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.
The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.
In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built.
Warning - You may be exposed to technologies that you previously thought only security forces could access.
Enjoy!
Episode Notes:
1. Techtarget.com
2. Influ2.com
3. Everspring.com
4. Metadata.io
29 פרקים
Manage episode 291908807 series 2922782
(Episode Language: Hebrew)
Hello friends,
So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.
The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.
In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built.
Warning - You may be exposed to technologies that you previously thought only security forces could access.
Enjoy!
Episode Notes:
1. Techtarget.com
2. Influ2.com
3. Everspring.com
4. Metadata.io
29 פרקים
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1 E29: How to make ABM work for your company – with Ohad from Tytocare 43:00

1 E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify 38:30

1 E27: How to capture demand and create demand at scale in 2021 – with Chris Walker 45:58

1 E26: What the future of the technology marketing world looks like – with Eleanor Kalina 31:03

1 E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon 48:48

1 E24: How to be a B2B Marketing leader – with Dave Gerhardt 51:49

1 E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes 34:58

1 E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade 38:21

1 E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh 46:12

1 E20: How to run a successful rebranding process and stay alive – with Nilly Assia 32:02

1 E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor 1:02:46

1 E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich 33:48

1 E17: How to get your site to top the search results – with Yoav Vilner 34:17

1 E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev 32:17

1 E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing 52:21
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