הפודקאסטים הטובים ביותר ב-Kpi (2025)

1
In Sickness and Health Start up 41:45

14d ago41:45

41:45

Christa Donofrio and Christy La Mountain of Beertooth Taproom/ C&C Endeavors LLC talk about creating a business after corporate career in science.על ידי Monique Velásquez

1
Being Authentic and Living your truth 48:18

19d ago48:18

48:18

Key Piquet Interest KPI Entrepreneurial Insights LGBTQ Editions Chef Queen Precious-Jewel Zabriskie and Jay White co-owners of Indulge Catering discuss what it's like to be in business and how they manage to be authentically themselves in business.על ידי Monique Velásquez

1
Watching the Road and marketing for artists 45:55

21d ago45:55

45:55

October 18, 2023 (S01E03) Guests: We are Velasquez Media short for Velasquez Digital Media Communications, a professional communications company that focuses on working with BIPOC and LGBTQ women identified businesses that need messaging in digital media. As a woman and minority owned business, we are interested in talking to couples that look like…

1
Work Life Balance in Real Estate 39:16

25d ago39:16

39:16

Jaye Kreller and Cat Moleski of Inhabit Real Estate talk about navigating a work life balance while running a business together. Monique & Piper learn about the basics of 20 plus years in real estate industry.על ידי Monique Velásquez

1
Monique & Piper kicking it in the living room. 24:12

1M ago24:12

24:12

S1E0 Monique and Piper discuss what it's like as a LGBTQ, BIPOC, Couple in Biz. Entrepreneurship empowers individuals to control their careers and make impactful decisions. It addresses the needs of marginalized communities while allowing entrepreneurs to balance work and personal life. They take personal responsibility for their income and help ot…

1
Running an OKR proof of concept (with the City of Quebec) 28:21

1y ago28:21

28:21

OKR is essentially change management. Therefore, to ensure that OKR is the right framework for a large organization, they typically choose to run an OKR proof of concept (POC) with a department or team first. We spoke to Jean-Luc Koning, OKR coach and co-founder of IN EXCELSIS, who ran the OKR POC with the IT team at The City of Quebec, the capital…

1
Your business is a machine: how to design, build, and run it successfully 34:50

1y ago34:50

34:50

Let's assume your business is a machine. There are different activities and processes your machine goes through in order for it to be fully functional and successful. Those activities include designing, building, and running the machine. But what does that truly mean for your business? We spoke to Richard Russell, an OKR and Leadership Coach, about…

1
Third time's a charm: Why an unsuccessful OKR implementation doesn’t mean failure with OKR 31:44

2y ago31:44

31:44

OKR is an iterative process — it's essentially change management. The truth is that you may not succeed when implementing OKR for the first time, maybe not even the second time. And that's fine. OKR is a flexible and forgiving framework. Once you've mastered it, it will positively impact how you operate as a business. So don't give up just yet! We …

1
Empowered teams built on OKR 23:48

2+ y ago23:48

23:48

Every organization strives to have teams that perform well. However, the process of designing such high-performing teams and creating an environment in which people can thrive, is often an overlooked process. Why is that the case? Aren't people your most important resource after all? So, what are high-performing, empowered teams? And, how can you c…

1
Getting Context: The Modern Customer Journey and How to Reach Them w/ Albert Thompson 36:52

2+ y ago36:52

36:52

The marketing world has been changing at a blistering pace. There are privacy updates that have reduced targeting and audience capabilities, the deprecation of the cookie, new advertising entrants, changes to current platforms, and so much more that you have to contend with in order to market effectively. Things will only become more complex just a…

1
Healthcheck: Getting the Pulse of Automotive Retail w/ Paul J. Daly and Kyle Mountsier 36:41

2+ y ago36:41

36:41

The past few years have heralded major changes in automotive retail: direct-to-consumer models and new entrants, EVs, supply constraints, GA4, and, of course, a pandemic, are a few of the myriad things to navigate. It's important to take a moment to reflect on the good that has come out of it, including both what good has already happened and what …

1
Measured Risk: A True Agent of Change w/ Dane Saville 25:47

2+ y ago25:47

25:47

Risks -- some big and some small -- are quite a common life occurrence. They come in the form of dating, employment, entrepreneurship, hobbies/activities, and so much more. Sometimes a risk pays off, and sometimes is doesn't. That's often the allure of a risk: the potential it has. We, however, don't want to blindly take risks as our chances of fai…

1
Navigate uncertainty with OKR 23:48

2+ y ago23:48

23:48

We live in times of immense uncertainty — which tends to lead to an unclear outlook on where your organization and teams are headed. Setting a sound strategy and subsequent goals to help you succeed becomes all the more difficult. While the OKR framework may not be a solution for turbulent internal and external circumstances, it is a tool that can …

1
Amazon Advertising Answers: Our Most Alliterative Episode w/ Vasilios Lambos 44:41

2+ y ago44:41

44:41

Amazon offers a prime opportunity for advertisers in automotive retail to reach a multitude of local consumers who can help satisfy all profit centers of a dealership, as well as help dealers with inventory acquisition. This platform, including its Amazon Garage, and all of its network partners create a powerful programmatic channel that offers aud…

1
How to Help Ensure Your BDC is Set for Success w/ Wendy Reeves 36:52

2+ y ago36:52

36:52

The Business Development Center (BDC) continues to be a point of conversation for automotive retail. It turns out that there are more options, more nuance, and more best practices to consider and implement based on a dealer's individual needs because, after all, one size does not fit all. To help us dive more into this topic, we have Wendy Reeves, …

1
AI in the Automotive Retail Customer Journey: Part 2 w/ Colby Joyner 22:38

2+ y ago22:38

22:38

For today's episode, we continue our foray into artificial intelligence (AI) with Konect.ai's Colby Joyner. In this Part 2, we go beyond setting the context of AI and into setting actual expectations, including its parameters, capabilities, limitations, integrations, and final tips for dealers considering this technology. We hope you enjoy as Colby…

1
AI in the Automotive Retail Customer Journey: Part 1 w/ Colby Joyner 25:47

2+ y ago25:47

25:47

Artificial Intelligence (AI) has quickly emerged as a primary subject in automotive retail over the past few years. For this KPI Cafe, we take our first sojourn into discussing AI with Colby Joyner, Vice President of Sales at Konect.ai. Throughout the episode, which has been divided into two parts, has Part 1 setting the context of what AI does, wh…

1
Rapid-Fire: Google Marketing Live Discussion Part 2 w/ Colin Carrasquillo 24:32

2+ y ago24:32

24:32

In this KPI Cafe, we return to the conversation of Google Marketing Live with Colin Carrasquillo, Digital Marketing Manager for the Nielsen Automotive Group. In this second part, Dane and Colin continue their dive into different elements, strategies, and updates shared during the most recent GML event -- plus some other relevant thoughts. Here's wh…

1
How flexible is the OKR framework? 41:44

2+ y ago41:44

41:44

OKR is essentially a cumulation of goal management best practices that were collected over the past few decades and compiled into a framework. These OKR best practices act as guidelines to ensure your organization is set up for success. Having said that, every organization is different. And the beauty of OKR is that it provides enough flexibility, …

1
Rapid-Fire Google Marketing Live Discussion Part I w/ Colin Carrasquillo 30:04

2+ y ago30:04

30:04

In this KPI Cafe, Colin Carrasquillo, Digital Marketing Manger for Nielsen Auto Group, dives into some of the latest Google innovations with host Dane Saville. This discussion come on the heels of the 2022 Google Marketing Live event from Tuesday, May 25th. While the GML event helps guide the conversation, Dane and Colin discuss current usage of to…

1
Service for Sourcing: Getting More Trade-Ins from Fixed Ops w/ Ken Mauldin 32:33

2+ y ago32:33

32:33

In this KPI Cafe, Ken Mauldin, Corporate Fixed Operations Director for Purdy Group USA, offers up insights about the small change that he and his team made that created big results for the dealership: more trade-ins from the service department. He explains the balance of data analysis and observation that lead to a verbiage change in one of the que…

1
A Guide to Facebook Ads in a World of Data Loss w/ Dane Saville 41:58

2+ y ago41:58

41:58

In this KPI Cafe, host Dane Saville uses his conversations with Reunion Marketing's Social Media Department to bring insights and actionable tips that will help your dealership maximize the potency of your Facebook ads. With the Apple iOS 14.5 privacy update, you're losing 70%+ of your data on shoppers by sending them from Facebook to your website.…

1
Pieces of Improvements for Your Parts Department w/ Kaylee Felio 36:06

2+ y ago36:06

36:06

In this KPI Cafe, Kaylee Felio, Sales & Marketing Manager for PartsEdge, dives into a topic that we've not previously broached before: the Parts Department. When the pandemic shut down sales, your fixed operations holistically became a profit center that finally began receiving it's much-deserved attention. As a result, there was more investment in…

1
What it takes to successfully roll out OKR with Ben Lamorte 53:05

2+ y ago53:05

53:05

Are you looking to roll out OKR to your entire organization and want to know what you may need to consider? Do you feel like it's a daunting task and don't know where to start? Firstly, we can assure you that it's not as complex as it seems. And we spoke to Ben Lamorte, about everything you need to know to successfully roll out OKR to your entire o…

1
Let's Have a Jam Session About Jazz | KPI Cafe w/ Dr. Scott Garlock 36:10

2+ y ago36:10

36:10

In this episode of the KPI Cafe, Dr. Scott Garlock, the Executive Director of the Cleveland Jazz Orchestra, shares his insights and passion for the only true American art form. Whether you're an avid jazz listener or have never really witnessed the beauty of this form of musical improvisation, there is plenty to glean: the history of jazz, introduc…

1
Creating Impact and Value with Ongoing Education w/ Fernando Arellano Geddes 30:07

2+ y ago30:07

30:07

In this KPI Cafe, the CEO of Step One Automotive, Fernando Arellano Geddes, shares perspective on the ongoing education that he provides to folks across his organization. Throughout this episode, you'll hear about how "normal can do outstanding " with a formalized training process that not only focuses on the hard KPIs but also uplifts leadership s…

1
Before, During, After: Making the Most Out of Every Conference w/ Hannah Lifson 32:29

2+ y ago32:29

32:29

In this episode of the KPI Cafe, Hannah Lifson, Marketing Director at Friendemic, leverages her deep and extensive experience at trade shows to lay out a pathway to optimizing your time spent at the various automotive conferences, including the big one: NADA. You'll get tremendous insights for all three stages of the conference process, which Hanna…

1
5 Core Tenets of Effective Copywriting w/ Dane Saville 33:40

3y ago33:40

33:40

In this episode of the KPI Cafe, host Dane Saville dives into a solo act to highlight five -- of the many -- core tenets of effective copywriting. These were hand-selected based on a look across websites, paid search copy, social media copy, and more; all five need a little extra attention because they are still pervasive in automotive digital mark…

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Impacting People: Scheduling Your Way to Greater Employee Morale w/ Greg Davison 22:15

3y ago22:15

22:15

In this KPI Cafe, Greg Davison, an automotive leader for the past 15 years, offers up insights about leveraging his history to create a new schedule at the dealership. This episode covers the schedule he created, the impact on his team, the impact on his recruitment, how the scheduling works, and much more! If you need to hear a first-hand experien…

1
A New Perspective on Automotive Retail Paid Search w/ Sarah Ciociola 29:03

3y ago29:03

29:03

Paid search in automotive retail seems to have always been a point of contention. We often discuss wasted budgets, targeting issues, and reporting, which compels agencies and internal teams to continually try new products, lean into automations, and find nuances to optimizations. In this KPI Cafe, we invite Sarah Ciociola, PCG Digital's Media Direc…

1
Is there a right time to get started with OKR? 16:07

3y ago16:07

16:07

Ever wondered if there is a "right time" to get started with OKR? Some may say it's best to start early — ingraining the framework within the organization from the start. Others may say it's only really needed when you have robust processes in place. Curious to hear what we think works best? Having recently shifted from the startup to the scaleup p…

1
Setting the Stage to Define and Improve Your Culture w/ Troy Scheer and April Simmons 58:18

3y ago58:18

58:18

Can you define your organization's culture? Is the culture creating positive outcomes for your business? Culture is often a difficult aspect to manage because there are so many elements that comprise it, both tangible and intangible. While it starts at the top of the organization to align culture with core values, ever single member of your organiz…

1
Fundamentals to Fast-Track Your Digital Marketing Management Growth w/ Jarrod Kilway 35:36

3y ago35:36

35:36

Are you a digital marketing coordinator being elevated to management? Perhaps you're a digital marketing manager/director moving from a single-point store to your first dealership group? Or maybe you're a seasoned digital marketing manager/director coming from a different industry? Regardless of the answer, you're taking on a role with unique chall…

1
KPI VIP: Jeff "General Motors Jeff" Hunter 54:41

3y ago54:41

54:41

In this episode of the KPI Cafe, we offer up our second-ever VIP Spotlight episode that features "General Motors Jeff" of Prouse Chevrolet. You have an opportunity to learn about a fellow automotive professional who has built a YouTube channel that boasts (at this point) 20,000 subscribers and more than 5,000,000 views. In addition to learning abou…

1
Using OKR in public sector organizations with Wilma van Leeuwen (Gemeente Amsterdam) 16:49

3y ago16:49

16:49

Did you know that government organizations work with OKR as well? Truth be told, OKR is a tool that can benefit any organization — regardless of industry, size, or maturity — and that includes public sector organizations as well. The Municipality of Amsterdam (Gemeente Amsterdam) has been working with OKR over the last 2 years and has witnessed a m…

1
Tips to Help Your Business Build Effective Leaders w/ Brian Alvo 33:20

3y ago33:20

33:20

There are few things more important for your dealership than effective leadership. With a historical precedent of high turnover coupled with a greater ability to build networks across social media, it's important to understand how you affect your staff and the impact you can make by being an effective leader and building effective leaders across yo…

1
Diving into Display: A Fresh Look at This Paid Search Tactic w/ Jessica Dee 27:54

3y ago27:54

27:54

There's been a lot of recent discussion in automotive retail around wasted spend in paid search strategies. While there is a lot of truth to this claim, we also need to take deeper looks at different tactics within paid search that boast efficiencies and effectiveness. One tactic is the Display Ad, which is often dismissed because of claimed issues…

1
The art of responding to change with strategic agility with Daniel Montgomery (Agile Strategies) 21:18

3y ago21:18

21:18

If the last few years have taught us anything; it's that change is constant. We're often inclined to just adapt and accept such circumstances. But it's time to respond with strategic agility and engrain strategic foresight into our organizations, in order to build a desired future, not a compromised one. So let's talk strategy! Together with Daniel…

1
The Yes, No, and Uh-Oh of Automotive SEO w/ Greg Gifford 48:32

3y ago48:32

48:32

Although SEO is not a novel concept in automotive retail, there are still a number of issues that we, as an industry, need to overcome. Whether it is an antiquated way of measuring or setting false expectations or a sole focus on variable operations, dealers and agencies need to have open lines of communication and collaboration to help elevate the…

1
Fundamental Plays of a Dealer's Google Business Profile Playbook w/ George Nenni 29:27

3y ago29:27

29:27

Your Google Business Profile listings are an integral part of your digital marketing strategy. There are a number of components that your dealership needs to ensure are leveraged to maximize your potential for visibility in non-branded category searches for your vehicles and services. George Nenni of Generations Digital joins the KPI Cafe to talk a…

1
How to Get from A to Z with Creativity in Your Dealership's Advertising w/ Brian Ortega 46:55

3y ago46:55

46:55

Brian Ortega, Creative Director of Valley Hi Toyota, joins the KPI Cafe to jam about the creative process -- from conception to execution, including production tips -- in generating fun content for the dealership. Whether you're a Marketing Director who's not sure where to start in generating more creative messaging or a Dealer Principal who's hesi…

1
Up Your Auto Retail Game: Do What You Say. Do What You Don't (Now) w/ Brian Kramer 57:38

3y ago57:38

57:38

In this episode of the KPI Cafe, our guest is Brian Kramer, General Manager of Germain Toyota of Naples. He's been a vocal thought leader in automotive retail on how to break the status quo and embrace methodologies that champion consumer expectations and shopping behaviors, as well as apply the best of what disruptors like Carvana are doing -- tha…

1
Do non-profit organizations need OKR? 15:21

3y ago15:21

15:21

The answer is: yes! Just like any organization, non-profit organizations have strategies that need to be delivered. And, OKR is the perfect tool to communicate and execute those strategies. Curious to learn how NPOs roll OKR out and work with the framework? We spoke to Nathan Friedman, co-President and CMO at Understood (120+ ppl) — a non-profit or…

1
Combining OKR and company culture 19:10

3+ y ago19:10

19:10

OKR is often mistaken — it's seen as a rigid framework with rules that need to be followed to a T to ensure its success. That's far from the truth. The OKR framework provides best practices that are tried and tested, however, beyond that, it's how you integrate it within your company culture and how you operate as an organization that ensures its s…

1
Setting the Foundation to Build Your Tribe w/ Dane Saville 16:38

3+ y ago16:38

16:38

To round out this batch of KPI Cafe episodes, host Dane Saville takes a dive into building a tribe, using his own experience as Reunion's Brand Manager to provide a personal (and vulnerable) perspective on what this process feels like. From content creation and content reaction to authenticity to sweat equity, Dane gives a full view of building a t…

1
Let Giancarlo Be the Final Word in the Story of iOS14.5 w/ Giancarlo Montenegro 26:18

3+ y ago26:18

26:18

In this episode of the KPI Cafe, Reunion Marketing's Director of Social Media Giancarlo Montenegro dives into the weeds to clarify some confusion and misconceptions around Apple's iOS 14.5 update. Though this update has been implemented for a bit of time, there still seems to be some demystifying regarding what exactly it means for your Facebook ad…

1
Cascading OKRs: rigid vs. directional 16:30

3+ y ago16:30

16:30

If you've read "Measure What Matters" you've probably come across the term cascading OKRs. Typically, when you think of cascading OKRs, top-down rigid cascading is what comes to mind. In an ideal world, rigid cascading seems logical — it gives an impression that an entire organization is pulling in the same direction. In reality organizations are s…

1
Much Ado About Ad Customizers w/ Jessica Dee 17:08

3+ y ago17:08

17:08

In this episode of the KPI Cafe, Reunion Marketing's Director of Paid Search Jessica Dee dives into a recent update to features for Responsive Search Ads: Ad Customizers. Though long-available for Expanded Text Ads, Ad Customizers provide additional relevance with new layers of information that can populate in the ad based on the consumer's actual …

1
KPI VIP of the Month: Sean Welsh 48:01

3+ y ago48:01

48:01

In this episode of the KPI Cafe, we're introducing a new style that will be featured each season: an industry spotlight. Our team wants to celebrate great folks across the industry with interviews that focus more on the people and less on strategies and tactics. This inaugural episode features Sean Welsh, an automotive retail veteran who founded Ca…

1
A Dealer's OMG Guide to All Things OTT w/ Matt Wilson 41:44

3+ y ago41:44

41:44

In this episode of the KPI Cafe, Matt Wilson of Silverback Advertising takes us back into the Wild, Wild West of OTT. He and host Dane Saville cover a full gamut of topics to help dealers be able to ask the right questions of their vendor partners by building a fundamental understanding of this strategy. So whether you're a novice who wants insight…

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