J Steele from 105.1 The Bounce and Christine Cook join us to talk strategic partnerships. Sounds like fun, eh? ;-) We get into a couple ways that interesting partnerships were formed...Some you may know, some you may not. Either way, it's interesting. Believe me! Don't forget to e-mail us at TheMarketingToolsPodcast@gmail.com…

Thanks to J Steele from 105.1 The Bounce and Jessica Pulis from Beasley Media for joining Jim and Mike on this podcast. They dive into "Staying on Track" in your marketing and have a pretty interesting Brilliance, Blur, or Boner segment...Gillette may be doubling down on their toxic masculinity ad. Good idea or bad?…

J Steele from 105.1 The Bounce joins us this week to talk about taking risks with your marketing. Too often, people play it safe out of fear of failure. But guess what...Playing it safe typically doesn't get you ahead either. You need to learn to take calculated risks to get ahead of the competition. Stand out. Make yourself different.…

So...This episode is a bit different than others. While Mike, Jim, and Jessica were discussing a successful marketing mix, Lady Jane's owner Chad Johnson popped in the studio. Now, The Marketing Tools records every week at the studio inside the Birmingham Lady Jane's. Chad, being the nice guy he is, was popping in to say hello/goodbye as he was abo…

Old Man New Tech founder, Brian Campbell, joins us on this week's episode. Check out his YouTube page and give him a follow. Anyway, we get into businesses "getting their house in order" before launching any marketing campaigns. Too often, businesses don't have all their ducks in a row. Then, they roll out an expensive marketing campaign, only to h…

We finally get a little deeper into digital advertising...What TO DO and what NOT TO DO. Beasley Media Group Detroit Digital Coordinator, Stephanie Taylor joins us in studio to help us sound a lot more intelligent than we really are when it comes to digital advertising.

Thanks to marketing expert Jonathan Ghazal for helping us figure out how to beat off the competition. He was a great sport and we learned some pretty interesting things about when to worry and when not to worry about the competition. Always be prepared! Know your competition. And beat them!

We welcome commercial real estate expert, Louis Ciotti, to the podcast to discuss the importance of location for your business

Thank you to Ann...Not only for stopping by to join the podcast, but also for suggesting the topic!

Other than referrals, social media can be one of your cheapest and most successful tools. Kennedy dropped by the podcast to talk social media and give some simple, but important, tips on how to use social media effectively and efficiently.

First of all, thank you to Robert Cahill of Northwestern Tech and Cahill.Media for appearing as a guest on today's show. He has a ton of experience measuring marketing results. Often times, small business owners can find it difficult to accurately measure their marketing efforts. Henry Ford famously said, “I know at least half of my advertising bud…

http://marketingtoolspodcast.com/wp-content/uploads/2019/01/gillettefinal.mp3 Jessica Pulis is here with us today… Have you seen the current Gillette campaign? If you haven’t seen the ad, Gillette is alleging they’ve been taking some heat for their slogan, “The Best A Man Can Get!” Do you believe they were really under fire? Is “toxic masculinity” …

http://marketingtoolspodcast.com/wp-content/uploads/2019/01/whatsinaname.mp3 What does your company name say about you? How important is your name? Well…It’s more important than ever before! Remember…Yyour name is going to put an image in people’s mind immediately, so make sure you say what you are. Don’t let your ego get in the way. If you’re alre…

http://marketingtoolspodcast.com/wp-content/uploads/2019/01/Sales.mp3 Putting something ‘on sale’ is a final tactic after the consumer has already been through the full buyer’s journey continuum of AWARENESS – CONSIDERATION – to DECISION. A sale itself is not a reason to buy…A sale is a reason to buy NOW! A loss leader is a common strategy used in …

http://marketingtoolspodcast.com/wp-content/uploads/2019/01/Sponsorships.mp3 When you google “what’s the reason for sponsorships,” it gives you all these stupid reasons like “ it puts your brand front and center.” … Well that doesn’t mean anything if people have no idea what you do or why you want to be linked to the brand. Sponsorships are used to…

http://marketingtoolspodcast.com/wp-content/uploads/2018/12/12.4TheRightSolution.mp3 This week’s episode is graced by the presence of Beasley’s Jessica Pulis. You’ve got your objective you’ve gone out and done the research. There are a ton of ideas and pitches in front of you now you need to choose the best solution. Choosing the right solution is …

http://marketingtoolspodcast.com/wp-content/uploads/2018/11/11.01marketingtoolsfinalwithmusic.mp3 Robert Cahill, Communications Director at Northwestern Tech (The HVAC School that Works), is our guest today… If you own a business or do the marketing for your company then you know how many sales people are out there trying to get your ad dollars…So …

http://marketingtoolspodcast.com/wp-content/uploads/2018/10/10.25podcastfinal.mp3 You know when you see a clever commercial and you remember the joke more or how hot the girl was in it but you can’t remember what the product was or what you’re supposed to do? So they come up with something and look at it and think “cool” and forget the fact that it…

http://marketingtoolspodcast.com/wp-content/uploads/2018/10/10_18marketingtoolsfinal.mp3 3 easy rules to maintain marketing credibility. 3 types of apologies…And you only need to master one of them. Marketing brilliance, blurs, and boners. Never say “pro tip” around Mike…He’ll snap! Find out how many bird dumps it takes to crush a car.…

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