הפודקאסטים הטובים ביותר ב-Bullshit Business (2024)

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Mastering Email Marketing: Essential Strategies Beyond Social Media for Business Growth 22:37

4M ago22:37

22:37

Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketin…

1
Maximize Your Marketing: Why Every Business Needs a Blog 21:22

4M ago21:22

21:22

In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social m…

1
Business Strategist vs. Business Coach: Key Differences and When to Hire Each 26:53

4M ago26:53

26:53

Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help ele…

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5 Common Marketing Mistakes to Avoid and Boost Your Business Growth 22:00

4M ago22:00

22:00

Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your m…

1
Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022) 29:27

1y ago29:27

29:27

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here …

1
Business Breakthroughs: Strategies and Tools in the Age of AI (Repeat EP 60 March 28, 2023) 29:04

1+ y ago29:04

29:04

What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of i…

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Mastering the Art of Strategic Content Creation (Repeat EP 36 July 12, 2022) 14:59

1+ y ago14:59

14:59

Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership con…

1
The Silent Pillars of Business Success: Boundaries and Systems (Repeat EP 38 Aug. 9, 2022) 24:09

1+ y ago24:09

24:09

Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with v…

1
Crafting Powerful Social Media Content: Connecting with Your Audience and Mastering Business Seasons with Mandy Emerson (of The Fierce Social Podcast) 34:10

1+ y ago34:10

34:10

Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore…

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Leading with Purpose: Strategies for Success and Fulfillment in Business with Catherine McCourt (of Fearless Future with Catherine McCourt) 36:33

1+ y ago36:33

36:33

Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections w…

1
Transformative Sales Strategies: The Power of Personal Connection 38:41

1+ y ago38:41

38:41

In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales. During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into …

1
Artistry in Entrepreneurship: Building a Creative Business 34:22

1+ y ago34:22

34:22

In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business. Dive deep with us as we unravel the mystery behind en…

1
Creating a Homepage that Converts 42:06

1+ y ago42:06

42:06

Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm dis…

1
Boosting Your Business with Book Writing 33:13

1+ y ago33:13

33:13

According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a …

1
The Business Owner's Guide to Copy Editing vs. Copywriting 32:18

1+ y ago32:18

32:18

Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor c…

1
Mastering Client Onboarding: Keys to Seamless Satisfaction and Retention 32:27

1+ y ago32:27

32:27

The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear commu…

1
Using Facebook Groups to Grow Your Business 29:44

1+ y ago29:44

29:44

It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients. To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to co…

1
Taking the Leap Into Full-Time Entrepreneurship 27:49

1+ y ago27:49

27:49

In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We'…

1
Aligning Business with Mindset 29:57

1+ y ago29:57

29:57

Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned wit…

1
Utilizing AI Technology in Your Business 29:04

1+ y ago29:04

29:04

As a business owner, staying ahead of industry trends is crucial to success. In this podcast, I'm talking about the impact of AI creative businesses and how embracing new technologies and tools can help you stay competitive. I'm jumping into specific examples of AI tools, including ChatGPT, AI art tools, and predictive analytics, and discussing how…

1
How to Be an Authority in Your Niche 29:18

1+ y ago29:18

29:18

The best way to grow your business is by establishing yourself as the expert in your niche. When you become the person people seek out for your knowledge, it becomes easier to turn them into clients. But how do you actually go about showing off your expertise and positioning yourself as an authority in your niche - especially when there may be a lo…

1
Creating a Sustainable Social Media Strategy 33:53

1+ y ago33:53

33:53

If social media is the bain of your existence, I'm right there with you! Figuring out what to create, when to post, and what to measure seems like a never-ending guessing wheel of what might work. In this episode, I'm chatting with Social Media Strategist and owner of Next Step Social Communications, Katie Brinkley about how to create a social medi…

1
Marketing Through A Recession 25:23

1+ y ago25:23

25:23

Late last year we heard talks about whether the economy was headed into a recession. While it looks like most of those fears went away, the economy is still on shaky grounds. This is why it's important to consider what your business can manage if the economy takes a downturn. Marketing is traditionally one of the first things that get scaled back w…

1
Shifting Your Relationship with Fear 28:06

1+ y ago28:06

28:06

Running a business can be scary. Especially when we don't have anyone around us that has done it before. Fear often stops us from doing things in our businesses that can be transformative. But reconciling that fear while still pushing ourselves into new territory, is often what we need to do in order to see big changes in our business. In this epis…

1
What You Should Be Measuring In Your Business 29:50

1+ y ago29:50

29:50

Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're …

1
Building a Community with Like Minded Collective 30:36

1+ y ago30:36

30:36

One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, …

1
Why Video Marketing Matters 23:52

1+ y ago23:52

23:52

If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy…

1
Creating an Impactful Brand through Branding 30:12

1+ y ago30:12

30:12

Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand th…

1
Healthcare for the Entreprenur 24:00

2y ago24:00

24:00

When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for…

1
How Your Personality Affects Your Business 29:33

2y ago29:33

29:33

Have you ever wondered if the way you are affects how you run your business? Of course it does! Our personalities affect everything we do, including how we show up in our businesses. But, learning more about your own personality can actually help you dial into ways to use your traits for success. In this episode, I'm talking with Chief Fairy Brandm…

1
Keys to Scaling Your Business 25:26

2y ago25:26

25:26

This is the year we scale our businesses! I'm on the scaling journey too so I wanted to have a conversation with someone who has scaled their own business successfully to find out the keys to effectively scale. In this episode I'm talking with Jan Cavelle, ex entrepreneur, author, and writer on starts ups, scale ups, and together we're breaking dow…

1
Business Finances for the New Year 23:07

2y ago23:07

23:07

Let 2023 be the year we finally get our business money right! I get it. It's hard to figure out how you should be managing your money when it comes to your business. But knowing your financials can give you so much insight into how you can better equip your business for success. In this episode, I'm joined by Michelle Mitchell, owner of Mitchell Co…

1
Building Customer Loyalty Through the Customer Experience 31:49

2y ago31:49

31:49

Statistically speaking, it can cost five times more to get a new client than to retain an existing customer. When we can keep existing clients in our business (even just by 5%) profits can increase up to 95% for some businesses! It's easier to sell to our existing clients too. The success rate of selling to a client you already have is 60-70%, whil…

1
Does Your Business Need E-Commerce? 26:36

2y ago26:36

26:36

When you think of e-commerce, you're probably picturing something like Amazon. If you're not selling products, you might not even think e-commerce is something you need. But even for us service-based businesses, having an e-commerce piece on our websites to sell things like digital downloads or occasional product offerings can help diversify where …

1
Diversifying Your Income Streams & Blogging as a Business 30:10

2y ago30:10

30:10

Back in the early 2000s blogging was a whole business and those that jumped in early were able to make good money. Nowadays while blogging is a good business practice in general, it can be a challenge to make a sustainable income from blogging. Many times, blogging is only one piece of a business's income stream. In this episode, I'm talking with g…

1
Three Steps to Building Your Email List 31:19

2y ago31:19

31:19

Email is still King (or Queen) when it comes to marketing. Yes, social media should play a part in your marketing game plan, but if you're not building and utilizing an email list, you're doing your business a major disservice. In this episode, I'm talking to Kendra Swalls, owner of Girl Means Business, about how to grow an email list and why it st…

1
Growing Your Business with PR 29:27

2y ago29:27

29:27

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm, about how y…

1
User Generated Content and the Value of Your Website 22:50

2y ago22:50

22:50

Did you know that you can have other people create content for you for free?! You probably haven't heard of user-generated content, but it's one of the best ways to have others market your business and give you content for your website and social media. In this episode, I'm talking to Lorraine Ball, founder of the Digital Toolbox Community, about w…

1
5 Marketing Mistakes to Avoid 22:27

2y ago22:27

22:27

Trying to figure out the right marketing strategy can be a challenge for even the most seasoned business owner. How do you know what platforms you need to be on? Is it worth it to invest in a website? Are you even speaking to your target audience? I've worked with many clients who struggle with how to market their businesses effectively. In this ep…

1
Is it Time for a Social Media Manager 18:58

2y ago18:58

18:58

Social media is one of the biggest ways to market your business. But it's an ever-changing thing that can be hard to keep up with and even hard to figure out if it's working for you. One of the best investments you can make for your business is hiring a social media manager. Social media managers are specialists in getting your social media to work…

1
Four Roles You Need to Make Time For 18:57

2y ago18:57

18:57

When it comes to running a business, most of us think that we need to put most of our time into client work. But that's simply not true. You actually need to balance your time between client work and all those other things that make running a business happen. In this episode, I'm sharing four roles you need to make time for in your business and how…

1
Protecting Your Business Boundaries 24:09

2y ago24:09

24:09

Y'all know I'm a big believer in practicing self-care even in our businesses. Protecting our boundaries is just as important in our business life as it is in our home life. If we aren't practicing good self-care, we're more likely to be stressed, overwhelmed, and burnt out in our business. In this episode, I'm giving tips on 3 systems you can set u…

1
Are You Making These Pricing Mistakes? 18:36

2+ y ago18:36

18:36

Pricing is often an uncomfortable subject for women in business, especially women who create businesses they are passionate about. When you pour your heart, soul, and time into building a business, attaching a price feels like an emotional decision. It's not. Pricing has nothing to do with emotion and everything to do with business strategy. If you…

1
How to Develop a Content Strategy 14:59

2+ y ago14:59

14:59

Creating content is more than just pretty images, call-to-actions, and SEO words for Google rankings. A cohesive content strategy means you're utilizing content pillars and creating content that is building brand awareness, positioning you as an expert, and celebrating business wins, all while selling your product or service. In this episode, I'm d…

1
Branding as a Business Strategy 18:27

2+ y ago18:27

18:27

I don't talk too often about the visual aspects of our businesses but branding can play a HUGE role in how our business is perceived. It's so important to make sure that your branding is connected to your overall business strategy so that it isn't working against the goals you're trying to achieve. In this episode, I'm discussing how good branding …

1
Overcoming Imposter Syndrome 18:07

2+ y ago18:07

18:07

I know so many entrepreneurs that are affected by imposter syndrome. And I'm not immune to it myself! Social media will have you playing the comparison game real quick and leave you feeling like you aren't where everyone else is in business. It's time to let those feelings go! Overcoming imposter syndrome is about celebrating where you are in your …

1
How to Do Business Activism the Right Way 17:29

2+ y ago17:29

17:29

For every month that there’s a special designation (Pride month, Black History month, etc), you’ll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra 💵 💵. But there is a way to incorporate true activism into your brand without it feeli…

1
Creating an Authentic Brand on Social Media 16:51

2+ y ago16:51

16:51

When it comes to showing up on social media there is so much pressure to show up as perfect. But we all know that 99.9% of what is shown on social media does not equal real life. The key to building the like, know, and trust factor with potential clients and followers on social media is by showing up unapologetically as yourself. While it can be ch…

1
3 Tips for an Organized Business 14:46

2+ y ago14:46

14:46

Of course, we all want our businesses to be successful but one of the key ways to achieve success and growth in our business is with organization. Having an organized business is just as important as having a growing business because making more money is not worth it if you are dropping the ball with your clients and you are all over the place 95% …

1
Don't Ignore These Client Red Flags 18:14

2+ y ago18:14

18:14

Get ready for a fun topic because today I'm talking about all the reasons you don't need that client! If you're in the service industry you have probably had your fair share of problem clients. We've all been there. But here's the thing. Many of these problem clients let us know before they ever paid an invoice that they were going to be trouble. A…

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