Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
…
continue reading
The Transform My Dance Studio Podcast features inspiring sessions with business and dance gurus from all over the globe who reveal their greatest tips, methods and strategies to help you become the ‘go-to’ studio you have always dreamed of. You will be educated, motivated and challenged to think differently about the way you run your studio. Join our expert hosts weekly as they extract the golden takeaways from great business minds in an entertaining and inspiring minefield of information.
…
continue reading
shubham chaudhari
…
continue reading
Every week on the Assemblé Dance Studio Coaching Podcast, Claire O’Shea explores & discusses the vision and practical steps to help you grow your dance studio simply & successfully. With practical tips, tricks and strategies Claire discusses what you need to know to grow your business so you can reach more students & become the go to dance studio in your area. Whether sharing her own experience or interviewing fellow experts in the Dance industry, Claire brings to light topics of interest fo ...
…
continue reading
This podcast is about dancing at Studio X. I will be talking about practice, competition, and my team. I also will be interviewing my coach Josh and two of my teammates Ana and Bailey.
…
continue reading

1
Delegate to Elevate: Studio Management By Proxy
22:08
22:08
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
22:08You don’t have to run your studio alone. In this episode, Shawna Kwan shares key roles you can delegate to trusted team members, from front-desk staff and admin assistants to customer service and operations managers. Learn how to find the right people, what responsibilities to give them, and how to create a system that keeps your studio running smo…
…
continue reading

1
Stop Sabotaging Your Studio: The Real Cost of Copycat Marketing
19:08
19:08
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
19:08Feeling frustrated because your brilliant dance studio ideas keep getting copied? You're not alone—but ignoring it could cost you dearly. In this episode of Dance Studio Advertising, Bryce Conlan dives deep into the hidden dangers and long-term pitfalls of copycat marketing. Discover why mimicking your competitors won't just stall your growth—it co…
…
continue reading

1
Delegate to Elevate: Outsourcing Your Marketing
17:41
17:41
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
17:41Marketing is essential—but it doesn’t have to take up all your time. In this episode, Shawna Kwan walks you through how to outsource social media, advertising, and content creation without losing your brand’s voice. Learn what tasks to delegate first, how to vet the right marketing professional, and the key systems that make outsourcing seamless. I…
…
continue reading

1
Stop Losing Dancers on Their First Visit!
49:31
49:31
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
49:31Ever wonder why some dance studios effortlessly grow while others struggle just to get trial students through the door? In this powerful episode, Katie Dunphy, success manager at Dance Motion Marketing (DMM) and former studio owner, reveals how small yet intentional changes can dramatically improve your studio’s first-visit experience—and boost enr…
…
continue reading

1
600th Episode: SOLD-OUT Summer Camps
47:37
47:37
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
47:37The Transform My Dance Studio Podcast is celebrating its milestone 600th episode! This special edition takes a moment to thank its dedicated listeners who continue to find inspiration, knowledge, and practical strategies through the podcast. In this episode, Program Manager Lisa from the DSOA Inner Circle is joined by Inner Circle Growth Coaches Jo…
…
continue reading

1
How Defining Your Values Can Transform Your Dance Studio’s Success
16:49
16:49
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
16:49Are you running your dance studio without a clear set of values? You might be setting yourself up for unnecessary conflict, inconsistent branding, and a team that just doesn’t “get it.” In this episode, Bryce Conlan breaks down why values are the missing piece in most dance studio marketing plans—and how ignoring them can cost you time, energy, and…
…
continue reading

1
Delegate to Elevate: Hiring a VA
15:23
15:23
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
15:23Feeling overwhelmed by admin work? A Virtual Assistant (VA) could be the game-changer your dance studio or business needs. In this episode, host Shawna Kwan, Inner Circle Community Leader and powerhouse studio owner of Elan Dance Arts, breaks down what a VA can do for you—from managing emails and scheduling to customer service and social media. She…
…
continue reading

1
Stop Struggling: The Secret to Effortless Growth for Your Dance Studio
17:09
17:09
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
17:09If you're not using a flywheel to grow your dance studio, you're wasting time, energy, and money—guaranteed. In this episode, Bryce Conlon breaks down the Flywheel Effect and why it’s the only way to build a studio that thrives without constant burnout. Most studio owners struggle because they’re stuck in outdated marketing tactics—handing out flye…
…
continue reading

1
Mastering Recital Planning: Divide, Conquer, & Shine
16:15
16:15
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
16:15In this episode, Teamwork Makes the (Recital) Dream Work, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, explores how effective team delegation can transform your recital planning process. Discover strategies to delegate tasks and projects with confidence so you can focus on enjoying the show while your team runs the event like a …
…
continue reading

1
Why Parents Aren’t Signing Up for Your Dance Studio—And How to Change That
35:14
35:14
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
35:14Are you unknowingly driving new students away from your dance studio? If your onboarding process is riddled with friction—confusing dress codes, unclear expectations, or parents scrambling to find the right dance wear—you’re losing revenue and missing out on long-term enrollments. In this episode, we sit down with Jill Tirone and Suzanne Blake Gere…
…
continue reading

1
Mastering Recital Profit: Cost-Savers & Money-Makers
17:25
17:25
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
17:25In this episode, Recital Cost Savers and Money-Makers, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, shares practical tips to reduce production costs and maximize profitability. Discover smart ways to save money without compromising quality and explore new revenue streams to make your recitals a financial success.…
…
continue reading

1
"I'm posting every day.... but where are the students?!?" - Reality Check for Dance Studios Doing Social Media
26:27
26:27
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
26:27You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how da…
…
continue reading

1
Mastering Recital Planning: 5-Star Recitals
18:21
18:21
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
18:21Your yearly recital is more than a performance—it’s your #1 marketing tool. In this episode, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, dives into how prioritizing convenience and creating a high-quality recital experience can generate 5-star reviews and referrals from your dance families. Learn how to turn your recital into a…
…
continue reading

1
Dance Studio Marketing Secrets: Why Your Website Is Costing You Students
42:20
42:20
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
42:20Your dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfa…
…
continue reading

1
Mastering Recital Planning: Recital 101
17:33
17:33
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
17:33In this episode of Mastering Recital Planning, IC Mentor Sharon Uyar is breaking down Recital 101 and how to schedule for success. Learn how to create a detailed planning timeline and streamline your workflows with tools that will help you deliver your most organized and seamless recital yet.על ידי Transform My Dance Studio
…
continue reading

1
BONUS: Marketing Mastery in Minutes
1:42:54
1:42:54
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
1:42:54Enjoy Marketing Mastery in Minutes, a free training from DSOA CEO Olivia Mode-Cater, now available exclusively on our podcast! This no-replay session is packed with quick, actionable marketing tips to help your studio grow.על ידי Transform My Dance Studio
…
continue reading

1
The Cost of Avoiding Change: $50,000 in Dance Studio Debt and the Path to Freedom
50:40
50:40
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
50:40In this powerful episode, Bryce Conlan and Kristian Altuve sit down with Monet Landis, owner of ZD Dance Academy, who shares her remarkable journey of paying off over $50,000 in studio debt post-COVID. Mone't unveils how she transitioned her struggling studio into a thriving business by embracing transformative marketing strategies, relentless foll…
…
continue reading

1
Workflow & Systems for Streamlined Operations: Effortless Inventory Management
25:03
25:03
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
25:03In the final episode of Start the Year Smarter: Workflows & Systems for Streamlined Operations, Annie Leese Thistle, Inner Circle Growth Coach and CEO of Performing Arts Academy of Marin, tackles "Effortless Inventory Management." Discover Annie’s expert tips for organizing costumes, props, and equipment to keep your studio running smoothly and str…
…
continue reading

1
Stop Wasting Money on Ads: Dance Studio Marketing Tips That Work
18:32
18:32
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
18:32In this episode, Bryce and Kristian uncover the costly mistakes dance studio owners make when trying to attract new students. From relying solely on word-of-mouth (a surefire way to stall growth) to setting up ineffective Facebook ad campaigns, they address why your current marketing might not be working. They share practical strategies for targeti…
…
continue reading

1
Workflow & Systems for Streamlined Operations: One-Click Feedback Loops
15:09
15:09
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
15:09Annie Leese Thistle, studio owner and Inner Circle Growth Coach, shares her expertise on creating smarter workflows for your studio. In this episode, "One-Click Feedback Loops," Annie breaks down how to design quick, effective surveys to gather valuable insights from students and parents in just minutes. Tune in for actionable tips to elevate your …
…
continue reading

1
The Summer Marketing Mistakes Killing Your Dance Studio Growth
21:36
21:36
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
21:36Summer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, an…
…
continue reading

1
Workflow & Systems for Streamlined Operations: Master Your Metrics
18:05
18:05
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
18:05In this episode, Annie Leese Thistle, Inner Circle Growth Coach and CEO of Performing Arts Academy of Marin, dives into the essentials of mastering your metrics. Learn which numbers matter most and how to review them quickly each week to make smarter, more informed decisions for your studio. It’s all about working smarter, not harder!…
…
continue reading

1
The Domino Effect of a Weak Summer Program on Your Dance Studio’s Success
10:14
10:14
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
10:14In this bonus episode, Bryce delivers a game-changing revelation: the strength of your summer program determines the long-term success of your dance studio. Ignoring this could lead to declining enrollment, shrinking revenue, and losing ground to competitors. Bryce dives into the common pitfalls studios face during the summer slump and provides act…
…
continue reading

1
Why Your Studio Is Stuck – The 8 Must-Read Books You’re Missing
22:47
22:47
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
22:47In this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how thes…
…
continue reading

1
Workflow & Systems for Streamlined Operations: Automate to Liberate
25:55
25:55
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
25:55In this episode, IC Growth Coach Annie Leese Thistle shares her expertise on how to "Automate to Liberate" with smart tools for scheduling, invoicing, and email marketing. Tune in to discover practical strategies to streamline your operations and take your studio to the next level!על ידי Transform My Dance Studio
…
continue reading

1
BONUS EPISODE: Top Studio Owner Trends for 2025
36:22
36:22
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
36:22In this bonus episode, DSOA CEO Olivia Mode-Cater is joined by powerhouse CEO Paige Sayegh and Inner Circle Growth Coach Annie Leese for an exclusive look into the top trends for dance studio owners in 2025. Happy New Year!על ידי Transform My Dance Studio
…
continue reading

1
The Show Must Go On…Or Maybe Not?
27:09
27:09
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
27:09Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
…
continue reading

1
Dance Studio Dance Studio Marketing Mistakes That Cost You Students—and How to Fix Them
25:27
25:27
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
25:27Discover the hidden pitfalls of neglecting proper dance studio marketing in this episode of Dance Studio Advertising. Kristian and Bryce uncover the most common mistakes that leave studios struggling for enrollment, including ineffective advertising, outdated promotional tactics, and missing the mark on digital strategies. They share actionable ins…
…
continue reading

1
The 5-Step Process That Will Increase Enrollments Drastically In Your Studio
30:41
30:41
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
30:41Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
…
continue reading

1
Dance Studio Survival: Lessons from the Brink of Failure
38:37
38:37
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
38:37What does it take to grow a thriving dance studio in today’s competitive market? In this episode, we’re joined by Carissa Monroe, owner of Dream Believe Achieve Dance, who shares her incredible journey from starting her studio to recovering from pandemic challenges and building a thriving business with over 400 students. Discover how Carissa overca…
…
continue reading

1
Mistakes To Avoid When Building Your Studio Dream Team!
31:26
31:26
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
31:26Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
…
continue reading

1
What's Killing Your Dance Studio Ads...
16:57
16:57
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
16:57In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth. We d…
…
continue reading

1
3 Ways To Enhance Studio Communication Through Connection
25:11
25:11
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
25:11Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
…
continue reading

1
Why Your Dance Studio Will Never Thrive in This Overcrowded Industry
25:08
25:08
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
25:08This podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, priori…
…
continue reading
Let's talk SUMMER CAMPS! We’re going to learn about the top Summer Camp trends for 2025 from our Inner Circle Growth Captains Angella Manella-Hoffman and Heather Jackson!על ידי Transform My Dance Studio
…
continue reading

1
5 Costly Mistakes Dance Studios Make with Facebook Ads (And How to Fix Them)
29:48
29:48
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
29:48In this episode, we dive into the five most common mistakes dance studios make with their Facebook ads and how you can avoid them to boost enrollment and maximize ROI. From monitoring your ad performance to crafting irresistible offers, we share actionable strategies that will help you attract more students and keep your studio thriving. Plus, hear…
…
continue reading
Today’s episode is a special one! We welcome back Jodi Shilling along with DSOA Inner Circle Captain Patti Johnston for an in-depth conversation on the future of dance. Together, they’ll explore the key areas the industry should focus on and the top priorities for studio owners to remain competitive. From new innovations to cultural shifts, this is…
…
continue reading

1
The BIG Mistake We Made with FREE Trials... and How You Can Avoid It
21:20
21:20
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
21:20In this episode, The BIG Mistake We Made with a FREE Trial... and How You Can Avoid It, we’re sharing the real story behind a free trial offer that didn’t go as planned and the valuable lessons learned from it. Dance studio owners often think free trials are the perfect way to attract new students, but there are pitfalls to consider. We’ll dive int…
…
continue reading

1
Power Programs for 2025: Your Blueprint for Success
33:36
33:36
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
33:36We have a special treat for you in today’s episode! Host Jodi Shilling welcomes Loren Specht, one of DSOA’s talented Inner Circle members, to share her top strategies for setting a dance studio up for success in 2025. Whether you’re seeking fresh ideas or actionable tips, this conversation is packed with inspiration to help you tackle the year ahea…
…
continue reading

1
The REAL Limits of Brick-and-Mortar Dance Studio Advertising
24:38
24:38
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
24:38In this episode, The Real Limits of Brick-and-Mortar Dance Studio Advertising, we dig into the unique challenges that dance studio owners face when marketing within a local area. With targeting being critical, we’ll discuss how to identify the right radius for your ads to avoid wasted budget on audiences too far away to engage. You’ll also learn wh…
…
continue reading

1
Thriving In 2025: What Should You be Doing NOW to Prepare for the Future?
20:00
20:00
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
20:00Welcome back! In today’s episode, we’re looking forward to 2025 with Inner Circle Growth Coach Jodi Shilling. Jodi shares the trends that studio owners should watch closely, along with practical strategies to keep your studio ahead of the curve. Get ready to set your studio up for success in the coming year!…
…
continue reading

1
The Brutal Truth About Why the Right Parents Ignore Your Dance Studio Ads
21:37
21:37
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
21:37In this episode, Dance Studio Ads That Attract the Right Parent, we explore the key elements that make advertising campaigns effective for dance studio owners. To draw in the parents who align with your studio’s values and programs, the right creative is essential. We’ll discuss how to craft visuals and messages that resonate, making your ads both …
…
continue reading

1
Reflecting on 2024: What Did We Learn?
16:09
16:09
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
16:09In today’s episode, Inner Circle Growth Coach Jodi Shilling joins us to share her personal journey through 2024. Together, we’ll explore the dance industry's shifts, trends, and the transformative moments she's experienced in her own studio. Jodi opens up about the year’s pivotal challenges, impactful lessons, and the growth they’ve inspired.…
…
continue reading

1
Why Most Dance Studios Waste Their Ad Budget—and How to Avoid It
21:24
21:24
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
21:24In this episode, How to Maximize Your Advertising Budget Without Wasting Money, we dive into essential strategies for dance studio owners looking to make every advertising dollar count. With ad costs on the rise, many studios struggle to stretch their budgets while getting the results they need. We’ll cover why advertising costs are increasing and …
…
continue reading

1
Out-Of-The-Box Recital Revenue Ideas
32:16
32:16
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
32:16Today is another special day on our podcast as we welcome back Shannon along with one of the DSOA’s Inner Circle Captains, Heather Buelow, for an incredible conversation about out-of-the-box ideas that will take your recitals to the next levelעל ידי Transform My Dance Studio
…
continue reading

1
The Mistake That’s Sabotaging Your January Success Right Now
19:08
19:08
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
19:08Finishing the Year STRONG... and How to Have a Spectacular January Bump," we explore strategies for maximizing the final months of the year and setting your studio up for success in the new year. Learn how to leverage holiday promotions, retention tactics, and early planning to end the year on a high note and create momentum for a strong January en…
…
continue reading
We have a special episode in store for you today. Our host for this series, Shannon, has brought on one of the DSOA’s incredible Inner Circle members, Kelly Parks, for a special episode on how this studio owner has mastered recital profit!על ידי Transform My Dance Studio
…
continue reading

1
BONUS: Leadership Liberation Pt. 2
17:58
17:58
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
17:58Welcome back to part 2 of this special bonus episode, Leadership Liberation, where the DSOA shows studio owners how to TRANSFORM YOUR DANCE STUDIO INTO A SERIOUS BUSINESS...FOR GOOD!על ידי Transform My Dance Studio
…
continue reading

1
BONUS: Leadership Liberation Pt. 1
14:53
14:53
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
14:53This special bonus episode is Part 1 of our Leadership Liberation training where the DSOA shows studio owners how to TRANSFORM YOUR DANCE STUDIO INTO A SERIOUS BUSINESS...FOR GOOD!על ידי Transform My Dance Studio
…
continue reading

1
You’ll Never Succeed in Your Dance Studio Without Knowing These 6 Numbers
20:49
20:49
נגן מאוחר יותר
נגן מאוחר יותר
רשימות
לייק
אהבתי
20:49In this episode titled "Dance Studio Advertising - 6 Numbers You MUST Know in Your Dance Studio," we dive into the essential metrics that dance studio owners need to track to drive growth and profitability. From lead generation to student retention, understanding these six key numbers will help owners make smarter marketing decisions, optimize thei…
…
continue reading