הפודקאסטים הטובים ביותר ב-Business Of Apps (2024)

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#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst 46:20

11h ago46:20

46:20

One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic. And it’s all for a good reason - if your app’s user base doesn’t grow you can not build a sustainable app busi…

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#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting 45:38

7d ago45:38

45:38

Ok, a bit of a mental gymnastics - imaging you’re holding a smartphone in your hand and you’ve just purchased it. You’ve unpacked it, turned on and now browsing through its default apps and checking out its features. You’re consciously taking mental notes on features that tick off boxes for you - that is the rational part. Right, but don’t you noti…

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#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant 26:44

21d ago26:44

26:44

Today, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscription in a conversation about mobile apps you could only think of apps for content streaming or online media. Today subscription apps are everywhere. On this episode, Léa will share with you best pra…

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#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai 38:11

1M ago38:11

38:11

We passed the Equinox a couple of weeks ago - the spring is here and, in kind of celebrating spirit, I want us to take a look back at 2023, a bird-view on the app industry via the one and only State of Mobile report from Data.ai. The app industry is on scale of millions of apps used by billions of people, apps permeate the entire world economy. By …

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#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily 38:12

2M ago38:12

38:12

It’s 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right - TikTok and marketing your apps on TikTok. Well, the platform, despite a number of looming threats for it to be banned, most notably in the US, is there and thriving. Today, …

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#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace 49:48

2M ago49:48

49:48

This week we have another bonus episode for you, this time it’s the recording of our recent webinar with Colin Contreary, Head of Content at Embrace, app performance analytics platform. Right now we use and rely on so many apps in our daily life, we don’t even register when you use all those apps - it’s just how you connect with your family, do you…

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#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media 35:21

2M ago35:21

35:21

Every change in the app ecosystem, especially when it comes to tools and solutions introduced by Apple or Google, goes through a cycle - first you get a mix reaction, some people are thrilled, some are shaking their heads and rolling up their eyes, then they learn to adapt to this change - you can complain as much as you want but you aren’t in a po…

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#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight 33:36

2M ago33:36

33:36

We live the world of smart things - smart homes, smart cars (and I don’t mean the Smart car brand from Mercedes, in general - fleets of electric vehicles from Tesla, Rivian, Polstar and so on that are full of high tech that makes them smart). The list wouldn’t be complete if I wouldn’t mention, right - smartphones and apps. Before late 2022 we thou…

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#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired 35:49

2M ago35:49

35:49

Science tells us that 80% of information we perceive every second we’re awake is visual. We make sense of this world around us by processing lots and lots of images and some of those images are mobile ads. Now, there are ads you just want to go away and never come back, some make you smile and some actually give you an incentive to try a new app or…

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#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace 50:30

3M ago50:30

50:30

User experience. This term has become so widespread and significant for business because we all use so many products and services and if you think about it - your interaction with those products and services can make your day or ruin it. Our smartphones and mobile apps have become our life companions and chances are your first thought in a morning …

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How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca 39:55

3M ago39:55

39:55

As so many app developers and publishers would agree, growing an audience for an app is a challenge. Nothing is static - you find a new marketing channel that works and for a while and you feel like you can finally breath again freely but then it becomes crowded with your competitors or the app industry wide change happens like Apple’s introduction…

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#184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline 28:45

3M ago28:45

28:45

There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations” Of course, there is always a kernel of truth in every joke and I would say that this one has a pretty big one. Big Tech has been in a free fly mode since the inception of Google. There have been very few…

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#183: Boosting User Engagement and App Retention @ APS Berlin 48:05

3M ago48:05

48:05

Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year. Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable. To address a number of …

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#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks 25:18

4M ago25:18

25:18

What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Spotify? In other words - we live in a streaming world. Initially it was cool to have Netflix for all your online movie watching time and now there are Netflix, Amazon Prime, Apple TV, Hulu, Peacock, Pa…

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#181: App Growth Strategies for 2024 @ APS Berlin 42:35

4M ago42:35

42:35

This week we have another bonus episode for you, this time it’s the App Growth Strategies for 2024 panel discussion from our App Promotion Summit Berlin that we hosted back on November 30, 2023. On the panel we had: Wendy Tai, Head of Performance Marketing at Wolt Ara Salbashian, Head Of Digital Marketing at FREENOW Alexander Beresford, Chief Growt…

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#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal 29:46

4M ago29:46

29:46

Happy 2024 everybody! It’s time of the year when we think about resolutions like keeping yourself fit and so fitness can be one of the things on your mind right now. How about keeping your fitness app fit? I bet just like with keeping yourself in shape you wouldn’t mind to learn from other folks’ experience, wouldn’t you? In this episode, I have Ma…

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#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters 47:13

4M ago47:13

47:13

Like with many things in business, when it comes to app marketing people either rely on data to make decisions or listen to their gut feeling. We are strongly suggesting to do the former, we encourage you to do your best to keep it rational and follow the data, be a scientist in your field. In this episode, Steve will make the case for you showing …

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#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert 29:39

4M ago29:39

29:39

Generative Pre-trained Transformer or better known to you as ChatGPT. This Generative AI, based on a large language model, was launched by OpenAI on November 30th last year. You might have heard about OpenAI’s very recent turmoil with its CEO, Sam Altman’s firing and re-hiring 5 days later. Of course such a twist with a company worth 80$ billion gr…

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#177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats 31:58

5M ago31:58

31:58

App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting your app with users. We also are pretty familiar, way more than we would like to, with the notion of a mobile app churn. This infamous situation when people, users of your app you spent so much energ…

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#176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol 40:14

5M ago40:14

40:14

Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than others. If you own a mobile app, you stare at your laptop’s screen and you better have a good consumer intelligence platform in hand to have a clue about what people use your app, so you can serve them we…

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#175: Enterprise app development security with Greg Ellis, General Manager, Application Security at Digital.ai 23:54

5M ago23:54

23:54

Unless you’re listening to me from Mars or some other planet, you know that today cybersecurity as important as the physical one, they both are intertwined and security breaches are being reported almost daily. It’s about personal data security on your phone and computer and security of big corporations and non-profit. In this episode, we invited G…

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#174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai 33:15

5M ago33:15

33:15

How was your shopping this year? How long is your Amazon 2023 Orders list by now? Of course it wasn’t only you and it wasn’t only about Amazon (even though you may justifiably have an impression that it’s always about Amazon :-) ) - well, the whole planet went shopping every second on multiple retail apps. To comprehend that scale we’ve invited Lex…

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#173: The 2023 Customer Engagement Awards with Josh Hollander, Head of Customer Success at OneSignal 26:17

6M ago26:17

26:17

Now, of course - the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’re pleasantly surprised when our efforts, our midnight oil burning moments, brainstorms and nail-biting get rewarded. When we either in-person or virtually awarded with a prize for what we’re trying to…

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#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove 54:51

6M ago54:51

54:51

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove. There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen - when Apple’s Privacy Manifests and Google’s Android Privacy Sandbox will be coming to life in 2024. For many mobile adverti…

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#171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds 26:19

6M ago26:19

26:19

October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So we decided to take a look at what mobile user acquisition and monetization techniques worked this year. Head of Biz Dev at PropellerAds, Renz is here to give us a tour. Listeners can use the promo cod…

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#170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panel 38:15

6M ago38:15

38:15

This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you. It was hosted by Carolyn Bao of AppsFlyer and the guests were: Annie Wang, Senior User Acquisition Manager at Picsart, Nick Candler, Consultant and Advisor and Zamir Wassermiller, User Acquisition at …

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#169: Winning attention of mobile audiences with Mark Slade, VP Brand at Digital Turbine 26:33

7M ago26:33

26:33

“May I have your attention please?” - how many times did you hear this ask? When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, companies just fight for that precious 10-15 seconds of your attention when it comes to ads in Instagram Reels or like 43 minutes when it’s about an TV show episode on N…

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#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network 28:21

7M ago28:21

28:21

Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people's daily lives, it's easy to use, for the most part, it's free. Yet. Just like any new tech, of course there is a flip side - Generative AI tools like ChatGPT used …

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#167: Monetization tool stack best practices, Alex Kudelka, Co-Founder & CRO at Glassfy 26:12

7M ago26:12

26:12

Morning. You wake up, go to the gym (hopefully), take a shower and sit at your desk to continue to push the envelope of your app business. You maybe at the very beginning of your app project journey or not - regardless, the notion of monetization is on your mind. Am I using the right tools? Am I missing something? Do I see the accurate picture of w…

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#166: State of playable ad formats and creatives with Greg Castro, VP, Global Partnerships at Mobvista 26:44

7M ago26:44

26:44

We carry this small rectangular computer in our pocket or a purse. One moment we complain about how we would like to use it less and wonder how the world span before the smartphone, the next - we’re relieved that it is in hand, pun intended, to help us figure out so many things. We have a bunch of apps on it and sure thing - we see a bunch of ads i…

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#165: The psychology of app user acquisition with Joe Schaeppi, CEO & Co-Founder at Solsten 56:12

7M ago56:12

56:12

App User Acquisition. Gosh, this topic has been covered so heavily precisely because only via acquiring new users for the app does it becomes possible to build a sustainable app business. Fine. So we’re talking about acquiring new users, and new people to use the app, right? But what happens when app marketers dive deep into their app marketing str…

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#164: Fixing bad mobile ads with Jimmy Morrow, Director of Product Marketing at Moloco 24:31

8M ago24:31

24:31

Okay, let’s start with the obvious - nothing is perfect. By the time you get to your 40s, hopefully, sooner, you realize that as much as you try to do your best there is always a margin for error. But that is not to say that you shouldn’t try. Speaking of something you should try harder - mobile ads. To me, it feels like nobody is even trying to ma…

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#163: The challenges of a mobile game player support with Eric Vermillion, CEO of Helpshift 34:02

8M ago34:02

34:02

We all like it when things go smoothly and prefer it to stay that way but the Universe is messy so people’s experience with mobile apps and mobile games can be too. As much as app developers do their best to deliver the best experience to the users, they are just human beings, even if the code is perfect - which is extremely rarely the case if ever…

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#162: Generative AI in mobile ad campaigns with Levi Matkins, CEO of LifeStreet 26:52

8M ago26:52

26:52

ChatGPT from OpenAI, Bard from Google, Llama from Meta, and a decent number of smaller players are firing on all cylinders to power the Generative AI revolution that took off late last year. Of course, for folks who had been watching the AI space, it was not a surprise but for the rest of us - it was. Generative AI based on Large Language Models is…

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#161: Building apps for a billion users with Rajesh Janakiraman, Engineering Manager at Gmail Android at Google 33:12

8M ago33:12

33:12

One of the things that set mobile apps apart from desktop software is the scale. Since 2008, when the mobile app stores were launched, and on, scale has been a crucial ingredient for any iOS or Android app project success. For both Apple’s and Google’s app ecosystems to grow mobile apps had to be affordable for lots of people. But for app developer…

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#160: App onboarding: solving the endless choice problem with Chris Dalla Riva, Senior Product Manager at Audiomack 32:20

9M ago32:20

32:20

Frictions. “The resistance that one surface or object encounters when moving over another” - this is the dictionary definition of what friction means in science. When you ask a mobile app developer “What do frictions mean to you?”, the answer is “any obstacle that prevents my app users from doing with the app what I expect them to”. This notion sou…

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#159: Web-to-app user acquisition war stories with Andrew Tsui, former Director of Product at K Health 28:04

9M ago28:04

28:04

A long-long time ago, 16 years ago to be precise, there was the world before Mobile - the time when if you wanted to read the news, watch movies, pay your bills, plan your next trip and so on you had to sit down at your desktop computer or grab a laptop to open a browser window to go to a website. Then Steve Jobs stood on the stage at Macworld Expo…

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#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus 28:54

9M ago28:54

28:54

I don’t think anybody in the app industry would argue with the fact that growth is what occupies app marketers’ and developers’ minds all the time. From Monday to Friday and, unfortunately quite often, from Friday to Monday as well, people do mental gymnastics for how to make their app’s growth more efficient. But if you don’t measure it properly y…

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#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media 37:14

9M ago37:14

37:14

In this episode, we’ll be discussing how ChatGPT can help you create more effective digital marketing campaigns. We’ll be exploring the latest advancements in language models and machine learning and how they can be used to generate persuasive marketing content tailored to your target audience. Our guest speakers will share their insights on how Ch…

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#156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs 31:16

10M ago31:16

31:16

Think about it - whatever product or service you offer on a market your success always hinges on how well you know the people you sell your product to. There is just no other way around it - either you understand their needs and their problems so you can address them and succeed or - not a chance, forget about it. How do we conduct research for mob…

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#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd 30:43

10M ago30:43

30:43

PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launching a product, in our today’s conversation, a mobile product, it is about Public Relations and making a splash to grab mobile users' attention. How big of a splash you can do with it? The size of a splash …

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#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust 38:13

10M ago38:13

38:13

Here is a question you may not expect - do you remember yourself when you were 15? And the tough one for all parents - do you remember your kids when they’re 15? Today we’ll be talking about the very special 15-year-old “kid” - the App Store from Apple. Time runs really fast, we all have passed wondering about the App Store as a unique mobile softw…

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#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist 39:52

11M ago39:52

39:52

Remember your first day in the office at your first job? Now switch mentally to today, think about what your work on a project looks like now. What’s the difference? Why do you feel way more confident now? It’s your experience, the body of knowledge in your brain allows you to be sure about your next move and avoid anxiety. In today’s episode, I ha…

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#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs 32:48

11M ago32:48

32:48

There are roughly 5 million mobile apps between iOS and Android (roughly speaking - the population of Norway) and of course every single of those apps has its own purpose and they collectively help all of us work, study, improve our health, entertain ourselves, and more. But as you know only a handful, compared with the total number, are really pop…

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#151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy 36:05

11M ago36:05

36:05

Six months ago, ChatGPT sounded like yet another high-tech gibberish for people who were in the know, today well more than 100 million people around the world use this cutting-edge Generative AI tool for everything under the sun. Well, social media is obviously a part of that “under the sun” and on this episode I have Jason to talk about its implic…

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#35: TikTok audiences with Andre Kempe, Founder at Admiral Media 21:52

11M ago21:52

21:52

Are you on TikTok? Who isn’t on TikTok? Although it’s popular with younger audiences, it is possible to attract multiple generations with TikTok’s advertising platform. The story of early adoption by teenagers of YouTube, Instagram and Snapchat repeats itself with TikTok. Ask anybody on the street “Who is using TikTok?” and they would reply “Of cou…

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#34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony 25:22

11M ago25:22

25:22

Do you take your smartphone for granted? Even though you’ve had it for years and use it every day? What personal and private data is collected about you and the apps you use? For the last couple years the importance of an internet user privacy, as well as collecting and using mobile users personal data has grown significantly. The mobile industry h…

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#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex 22:33

11M ago22:33

22:33

To make an app business sustainable, app marketers need to have a robust strategy to secure their apps growth. When app growth slows down, should marketers try advertising on a new channel? If yes, what channel? TikTok, of course. Today TikTok app marketing is one of the hot topics that you can see in agenda of so many mobile marketing online summi…

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#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich 31:07

11M ago31:07

31:07

Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% percent, meaning, within three month period, at least every third app user stops using the app. In this episode, we talk with Marco about how to retain app…

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#149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude 40:50

11M ago40:50

40:50

When you are looking for a new car to buy, chances are you may check how long it takes for your future ride to accelerate from 0 to 60 miles per hour (for non-American listeners I mean 100 km/hour). Obviously you, as an app marketer, don’t accelerate apps in space, you accelerate their growth in time. Today, I have Yoann to tell you a story of what…

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