#177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats

Business of Apps Podcast

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5M ago 31:58

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App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting your app with users.

We also are pretty familiar, way more than we would like to, with the notion of a mobile app churn.

This infamous situation when people, users of your app you spent so much energy to find, abandon the app.

In this episode, we will be talking about how to prevent app subscriber churn in particular. When people leave your paid app it’s a problem but not as big as when they pay you a subscription fee and they stop using your app.

Today’s Topics Include:

Vahe Baghdasaryan background
What is CoinStats today
What is App Subscriber churn
Unintentional users churn and how to mitigate it
Intentional users churn and how to mitigate it
App Analytics tools Vahe suggests
Switching the tables: the case when Vahe was an app user who was persuaded to stick to the app
Android or iOS?
Leaving his smartphone at home, what features would Vahe miss most?
What features he would like to see added to his smartphone?

Links and Resources:

Quotes from Vahe Baghdasaryan:

"Subscriber churn is inevitable, but implementing the right interventions can make it healthy."

"Giving this your customers a grace period is always a good idea. Another very important thing here is incorporating life cycle marketing in terms of transactional communication with the users that you fail to charge. For example, if you fail to charge, send them an email notification that says your payment didn't go through. "

"So the biggest takeaway from here is like if you're gonna ask them to update their billing information, there's something that is that has a lot of friction in it. And your strategy should be also how am I gonna like minimize the friction? "

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