#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd

Business of Apps Podcast

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10M ago 30:43

M4A•בית הפרקים

PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launching a product, in our today’s conversation, a mobile product, it is about Public Relations and making a splash to grab mobile users' attention.

How big of a splash you can do with it? The size of a splash from the meteorite that killed off the dinosaurs in the Mexican Gulf 66 million years ago? Or barely noticeable? Today we have Jessica to share her experience of doing a PR campaign for her app So Syncd.

Today’s Topics Include:

Jessica Alderson's background
What is So Syncd app
PR marketing technique applicability to app categories
How to identify the audience for an app
Short and long-term strategies for pitching the press
Pitch email template
How to identify a PR campaign's success
The general strategy to approach journalists
Final tips
What Jessica would like to change about digital marketing the most
Android or iOS?
Jessica's first mobile phone
Leaving her smartphone at home, what features would Jessica miss most?
What features Jessica would like to see added to his smartphone?

Links and Resources:

Quotes from Jessica Alderson:

“I don't think that PR is applicable to all kinds of apps and I don't think it's applicable to even necessarily startups in the same vertical in different states."

“I think a good lens to think of it [is your app newsworthy for PR or not] through is how does this impact other people?"

"As you develop relationships then the journalists will start reaching out to you and you have a back-and-forth dialog"

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