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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand! Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an A ...
 
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Brands are struggling to thrive in the new normal. Leveraging proven strategies that work in different markets can give you a huge edge over your competition. Helping retailers unlock potential opportunities unknown to other brands is the key to success. This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? N…
 
We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While bran…
 
You don’t want to miss this incredible episode with Jason interviewing Cody Waggoner and Randall Davis. WW&W has interviewed Cody in the past when they were at KOH. At that time, it was with Cody at his awesome place called Lasertown. This new interview is with the rock crawling racing duo together at Trail Hero. Jason met up with them during the m…
 
Retail is pay-to-play. Traditional strategies are incredibly expensive & ineffective - a huge reason so many brands fail. Let’s fix that! The same strategies used to sell commoditized products will not differentiate your organic plant-based protein snacks This episode's FREE downloadable guide New product innovation is the lifeblood of every brand.…
 
On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry l…
 
This weeks episode is a very short one with only Chris. He goes solo to give a brief update and to let the listeners know that Jason is traveling home from an epic trip to Trail Hero in southern Utah. Rest assured that there is a ton of content coming very soon. Cheers! Click here for our Patreon If you enjoy the Wheeling Wine and Whiskey off road …
 
Most brands rely on cookie-cutter strategies that do nothing to grow sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that are the difference between success or failure This episode's FREE downloadable guide Promotions are the lifeblood of your brand. They increas…
 
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested…
 
Jason and Chris record this episode via Skype during Jason’s epic journey to Trail Hero in Southern Utah. The first part was recorded from a BassPro parking lot in Las Vegas and the second part was recorded a day later after Jason arrived in Sand Hollow and had already gone wheeling. The story is great! Super Producer Lorenzo is apparently spending…
 
Using proven strategies is the fastest way to grow & scale. Knowing which advice to follow is challenging. Looking outside your market can reveal insights that give you an edge. Making it easier for shoppers to easily find & buy your brand imperative! This episode's FREE downloadable guide Brokers are an extension of your sales team. Help them succ…
 
We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big …
 
Jason and Chris are back in the home studio for this episode and they realized that Lorenzo has been missing all week. Where is the world is Lorenzo? Other than not knowing where our super producer is, they talk about a plethora of topics. One of the hot topics is getting the latest on Jason’s prep for Trail Hero. Tune in and enjoy! Cheers! Click h…
 
Interests in getting paid to sample your brand? Looking for a new way to get your brand discovered? Leverage this innovative strategy to grow sales! There is now a huge need for packaged products. They want & need health ready-to-eat pre-packaged products This episode's FREE downloadable guide Each of us needs to perform basic retail math calculati…
 
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all area…
 
Check-in at Fall Safety Clinic Jason and Chris report from Hollister Hills SVRA; the location of the fall Safety Clinic hosted by Esprit de Four of San Jose. The action includes Lorenzo chasing deer and students getting educated on safe off-roading techniques. They also discuss upcoming events like Trail Hero and report on the Ultra4 race results f…
 
A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category! Gail: What a great question. Here's what I would say. I think when you're an entrepreneur start…
 
On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your c…
 
Join the boys as they talk about a bunch of different topics. First and foremost they discuss the wildfires that are destroying the forests of California and the impacts on the entire state. A timely ultra4 racing update with unofficial results from the race at Crandon. We discuss a scary moment for Bailey Cole. A new and hard to find whiskey is re…
 
Bootstrapping goes well beyond financing. It also includes sweat equity and doing things other brands won’t - like a commitment to personally talk with as many customers and stores as possible. This is how you convert customers into loyal shoppers! This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? Now You…
 
Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry. Today, we’re chatting with Ha…
 
Beautiful Barrett Lake In this weeks episode Jason grabs the recording gear and heads up to mountains to run the Barrett Lake trail. This beautiful trail is one of Jason’s favorites. He regales us with his rocklanding equipment that he used to make his stay at the lake super comfortable. During his stay he also took the time to meet and chat with s…
 
The best defense against any virus is a healthy diet. Healthy brands are at a huge competitive disadvantage. Our food system was broken before the pandemic. It exposed serious inequities needing to be fixed. Start with helping natural brands thrive & grow. Over 80% of natural brands fail within the first year, I am committed to change that. Natural…
 
Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked D…
 
Join Chris and Jason and get to know Richard Russell. Richard is the creator of the Instagram page Rig_times and on his page he highlights owners and the rigs that they drive. Grass roots stuff! Also in this episode, the boys talk about our brave firefighters and members of the community that have stepped up to help with the fire fighting efforts. …
 
Every brand struggles to get their products into the hands of shoppers due largely to ineffective distribution & promotion strategies. Generic cookie-cutter tactics waste money. Strategies that seek to appeal to everyone do not resonate & are ineffective. FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the s…
 
If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you…
 
This episode has it all! The boys wrap up Meadow Lake, update on the Ultra4 racing schedule, talk about drunk Tyler. Don’t miss out on the 2020 Meadow Lake Trip Finale!!! We’d also like to give a big shout-out to all of our new patrons. The support is truly awesome and over-whelming. Thank You! Click here for our Patreon If you enjoy the Wheeling W…
 
The Retail Solved Blueprint for bands trying to navigate the new retail landscape. Our food system is broken. COVID has exposed major inequities & failings in the way retailers support & promote small natural brands ignoring what matters most - customers. This episode's FREE downloadable guide The great equalizer between small and large brands. Lea…
 
Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, you’ll hear: How platforms are catering to the rise in e-…
 
Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work. Chronic out-of-stocks are forcing retailers to discontinue brands. A solid business plan is your blueprint to sales & profits. Sales Success Begins With A Solid Business Plan A solid robust business plan (go-to-market stra…
 
On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw. As a light lager…
 
Growing brands occasionally need quick infusions of cash to support incremental opportunities to grow & scale. Raising money takes time. Those bottlenecks can make it difficult to get the funding you need on a timely basis. Research options before needed This episode's FREE downloadable guide Trade marketing includes everything required to promote …
 
Shoppers want to feel good about the brands they buy and that includes how the brands mission aligns with our values. Shoppers appreciate and reward those brands that do good on our behalf. Regenerative organic is the keystone to fixing our planet This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New pro…
 
Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss h…
 
Lorenzo is barely under control! Holy smokes, this episode has it all from whiskey reviews to announcing the winner to our first giveaway. You don’t want to miss it. We also talk a lot about our upcoming trip to Fordyce and the return of Ultra4 racing with the Teardown in Tennessee. Jason and Chris are also proud to announce that they now have a Pa…
 
Patagonia Provisions and Rodale Institute just set the bar even higher with Regenerative Organic Certification. The future of healthy food & saving our planet begins with healthy soil, more nutrient dense crops, & great tasting products consumers want! Also listen to SECRETS 83 Jeff Moyer With Rodale Institute & Regenerative Organic, Demystifying O…
 
On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. We invited Vanessa onto the show to talk through this from both a personal and busin…
 
Jason and Chris meet up with Justin Hall and hear his awesome story. He tells us about the beginnings of his racing career, where its at now and where its going. He also opens up and tells us about living with Crohn’s Disease. Little teaser on that…he doesn’t let it slow him down. Tune in and enjoy the show. Follow Justin on social media: @rockhard…
 
Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your longterm success. It should be a collaborative partnership that aligns with the customers who buy your products. A huge bonus for the brand is partnering with advisors that can provide proven re…
 
The term “market basket “(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health conscious natural organic shoppers spend more than regular shoppers. For example, a shopper purchasing organic bread i…
 
Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that we…
 
In this episode, Chris, Jason and a couple of special guests talk about the weekend at Hollister Hills SVRA. During their time there, they participated in the delayed Spring Off-Road Safety Clinic. Some recreational wheeling was done and maybe even a little bit of wine tasting. If you enjoy the Wheeling Wine and Whiskey off road 4×4 podcast, then c…
 
Today, we're going to explore how to explode yourselves during a pandemic. And it brought in the perfect person to help address your biggest challenges. This episode's FREE downloadable guide Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. E…
 
On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. Michael is a brilliant guy who k…
 
Jason and Chris meet with and talk to Don and Greg from NorCal Rovers about their upcoming event on the Rubicon, called Rovicon. The trail run is coming soon and they spill all the details about it and they drop tons of knowledge on us about Land Rovers. We are, after all, a non-denominational podcast and we talk about it all! Sign up for Rovicon I…
 
PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic. Get this course for free with the code: TradeEssentials What is trade marketing and what are the benefits of trade marketing? Trade marketing includes ever…
 
In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. Kristen started as a brand manager with Firehouse back when they had 300 lo…
 
This episode is one not to miss. Jason and Chris get knowledge dropped on them by Rob Calisi about the Element Fire Extinguisher. This revolutionary fire extinguisher was developed for use during orbital space missions. Learn all about why you all need to have some of these in your vehicles. Rob also gives us a behind the scenes look at Formula 1 r…
 
Life after a pandemic. The sun will continue to rise and set. Tomorrow is a new day. The best defense against any virus is a healthy diet and that begins with your brand. Learn what you need to do to ensure you have a healthy foundation to grow and scale your brand. These strategies will help you gain a competitive advantage that will accelerate yo…
 
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זכויות יוצרים 2020 | מפת אתר | מדיניות פרטיות | תנאי השירות
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