הפודקאסטים הטובים ביותר ב-Small Business Advice (2024)

1
Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde 35:35

4d ago35:35

35:35

Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategi…

1
You Don’t Need 10,000 Followers to be Successful in Business 21:13

4h ago21:13

21:13

Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college.…

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Stop Sleeping on Google Reviews: Why They Matter and How to Get Them 22:37

5d ago22:37

22:37

Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on s…

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The Power of Purposeful Content featuring Peg Fitzpatrick 40:17

12d ago40:17

40:17

Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of …

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Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success 26:04

1M ago26:04

26:04

Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital ma…

1
Authentic Lead Generation Strategies featuring Lauren Najar 42:30

1M ago42:30

42:30

Who wants more leads? We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on …

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Essential Instagram SEO Hacks for Organic Growth 19:37

2M ago19:37

19:37

Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends. With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience. This week, I’m diving into …

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Why Going Viral isn’t a Social Media Strategy 23:05

2M ago23:05

23:05

Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a…

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Marketing Funnels Made Easy with Kristi Mitchell 29:23

2M ago29:23

29:23

What’s a marketing funnel? Do you have one? This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to diffe…

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Holiday Marketing Tips for Q4 Success 20:39

2M ago20:39

20:39

Can you believe we’re nearly in Q4?! As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang. …

1
Best Practices on How to Master Instagram Reels 28:26

2M ago28:26

28:26

Are you itching to get more out of your Instagram reels? Recently, Meta shared a document on how to maximize your impact on Reels. We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. The biggest takeaway is the importance of entertaining, digestible, and relatable content that wil…

1
Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business 21:23

3M ago21:23

21:23

How many ways do you market your business? Are you relying solely on social media? Fun fact: 49% of consumers discover businesses through offline sources. If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practic…

1
Why Tracking Unfollows is Hurting Your Social Media Strategy 20:22

3M ago20:22

20:22

How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter s…

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How to Start Marketing Your Business on a Budget featuring Alanna Brannigan 22:38

3M ago22:38

22:38

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re real…

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Strategies to Overcome Social Media Burnout as an Entrepreneur 28:40

3M ago28:40

28:40

Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the con…

1
Content Ideas for Boring Industries 15:29

4M ago15:29

15:29

Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…

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The Power of Storytelling in Marketing with Dan Coughlin 34:46

4M ago34:46

34:46

How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…

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How Marathon Training Inspired My Entrepreneurial Journey 29:24

4M ago29:24

29:24

Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…

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How to Choose the Best Social Media Platforms for Your Business 24:27

4M ago24:27

24:27

Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…

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The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad 32:34

5M ago32:34

32:34

Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…

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Mastering Your Brand Messaging featuring Mackenzie Fleming 35:24

5M ago35:24

35:24

Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…

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Organic SEO Strategies for More Website Traffic : Featuring Barb Davids 37:10

5M ago37:10

37:10

Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…

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From B-Roll to Talking Heads: Crafting Authentic Instagram Reels 21:31

5M ago21:31

21:31

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…

1
How to Map out a Social Media Content Calendar 15:33

6M ago15:33

15:33

Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…

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Demystifying Social Media Metrics: The Metrics that Actually Matter 26:56

6M ago26:56

26:56

Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…

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How to Create Relatable and Impactful Social Media Content 18:25

6M ago18:25

18:25

How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…

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Why You Need an Email List (and how to build it) 19:55

6M ago19:55

19:55

I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…

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What You Need to Know About the Latest Instagram Algorithm Updates 17:32

6M ago17:32

17:32

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…

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Marketing Isn’t Your Sales Team, and other Business Lies 19:11

7M ago19:11

19:11

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…

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Bad Social Media Habits to Break 22:46

7M ago22:46

22:46

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…

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How to Avoid Content Creation Burnout on Social Media 18:19

7M ago18:19

18:19

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …

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How to Repurpose Your Content for Social Media and Where to Find Content Ideas 24:29

7M ago24:29

24:29

Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …

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What is Actually in a Social Media Strategy: My Five Step Framework! 16:34

7M ago16:34

16:34

The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…

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My Passion for Content and Social Media Strategy and How You Will Benefit From it! 18:55

7M ago18:55

18:55

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …

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Welcome to Stop the Scroll! A Social Media podcast 1:02

8M ago1:02

1:02

How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…

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Episode 5 | Season 2 | How Small Businesses Recruit and Retain Talent 22:21

2y ago22:21

22:21

The recent talent migration trends has been leaving a lot small businesses wondering how they can find new employees and keep their current. In this final episode of Tenant Talk season 2, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss what small businesses can do to attract and retain talent. The conversation c…

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Episode 2 | Season 2 | Leasing vs. Buying Space: The Pros and Cons 17:30

2y ago17:30

17:30

Whether your business is just starting out or you're looking to grow, many business owners contemplate if they should lease a space or buy a space for their small business. In this episode of Tenant Talk, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss the pros and cons of buying versus leasing a space. The conv…

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Episode 4 | Season 2 | Where Small Businesses Should Focus Their Marketing Efforts 19:53

2y ago19:53

19:53

There are many routes to take when marketing your product or service, and not all of them will be right for your business. In this episode of Tenant Talk, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss how to focus your marketing efforts. The conversation continues at the Kenwood Community. Visit Kenwood's webs…

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Episode 3 | Season 2 | What to Know When Signing Your First Lease Agreement 19:43

2y ago19:43

19:43

If you're preparing to grow your business into a new commercial space, there are several factors to consider before signing a lease. In this episode of Tenant Talk, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss what to look for when signing your first lease agreement. The conversation continues at the Kenwood …

1
Episode 1 | Season 2 | Tips for Small Businesses to Grow Their Network 17:49

2y ago17:49

17:49

Networking is crucial for any business, but especially for small businesses looking to grow. In this episode, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss and brainstorm helpful tips for building deeper, meaningful connections. The conversation continues at the Kenwood Community. Visit Kenwood's website for m…

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What Does Keyword Difficulty REALLY Mean? 6:23

2+ y ago6:23

6:23

Ever wondered what keyword difficulty really means? You may have seen the phrase low competition keywords or keyword difficulty on tools like Semrush, Ubersuggest and Ahrefs and not been totally sure what level of keyword difficulty you can tackle. This toolbox tip seo episode will get straight to the point. How much does keyword difficulty matter?…

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Episode 5 | Season 1 | Managing Customer Relationships for Referrals 15:50

3y ago15:50

15:50

On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May discuss effective ways to manage customer relationships that lead to referrals The conversation continues at the Kenwood Community. Visit Kenwood's website for more: https://www.kenwoodmgt.com/…

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Episode 4 | Season 1 | 5 Things All Small Businesses Need 22:03

3y ago22:03

22:03

On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May to explore various plans all small businesses need to succeed and grow.על ידי Kenwood Management

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Episode 3 | Season 1| The 6 Relationships All Small Businesses Should Outsource 25:01

3y ago25:01

25:01

On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May to discuss 6 key relationships that small businesses should outsource. The conversation continues at the Kenwood Community. Visit Kenwood's website for more: https://www.kenwoodmgt.com/…

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Episode 2 | Season 1 | Leveraging the Tenant-Landlord Relationship for Your Business 19:56

3y ago19:56

19:56

On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May to talk about how tenants can leverage the relationship with their landlord to benefit their business. The conversation continues at the Kenwood Community. Visit Kenwood's website for more: https://www.kenwoodmgt.com/…

1
Episode 1 | Season 1 | Building a Values Based Culture in Your Small Business 25:19

3y ago25:19

25:19

On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May to talk about how to build a values-based culture in your small business. The conversation continues at the Kenwood Community. Visit Kenwood's website for more: https://www.kenwoodmgt.com/…

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Tenant Talk Trailer 1:00

3y ago1:00

1:00

Join Kenwood Management Principle Bill Singer and his guest, Illumine8’s Christina May as they discuss the various challenges small businesses are facing every day. Topics include building a values-based company culture, leveraging specific relationships for company growth, outsourcing advice, the different plans and strategies all businesses need,…

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How To Hire An SEO Agency | Grow Your Retail Business Today 54:04

4y ago54:04

54:04

How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard? As someone who both DOES Search Engine Optimisation for my own businesses and others - and has hire…

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Shopify SEO Tips | 4 Tricks To Ranking Better on Google | The Retail Podcast 31:38

4+ y ago31:38

31:38

Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify s…

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5 EASY Ways Your Offline Can Beat Online | Retail Startup Advice 28:36

4+ y ago28:36

28:36

5 Easy Ways Your Offline Shop Can Beat Online Competition If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media. The reality is much more nuanced than that. In truth one statement can't talk about an enti…

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