Steve Vassallo of Foundation Capital: My Favorite Books, Tools, Habits and More | 20 Minute Playbook

20 Minute Playbook: Tactics, Routines, and Habits of World-Class Performers

“There’s a stereotype of creatives, which is that they’re just flying by the seat of their pants. I’m here to tell you that it’s absolutely not true. We need to separate that from what creativity is. We need to decouple this ridiculous stereotype so that more people can blossom creatively.” — Joey Cofone

Joey Cofone shares the lessons he’s learned as an award-winning designer, the Founder & CEO of Baronfig, and the author of The Laws of Creativity, including why he’s fascinated with the juxtaposition between skill and renown, how he worked with James Clear to design the Clear Habit Journal, why experimentation is Baronfig’s most important value, how rock bottom taught him how to take risks, and so much more.

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Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/123.

Chapters

In this episode, we deconstruct Steve Vassallo’s peak performance playbook—from his favorite book to the tiny habit that's had the biggest impact on his life. In it we cover:

(00:00:00) Introduction

(00:03:52) Translating non-human languages

(00:06:35) Having insatiable curiosity and a deep love of building hard things

(00:08:27) Investment philosophy can be distilled down to conviction

(00:10:21) You can always find a way to build something you’ve already sold, but you can’t always sell something you’ve already built

(00:12:08) Enlightened procrastination

(00:14:44) Thinking, Fast and Slow

(00:17:10) Invest in people you want to work with

(00:21:01) Take stock of what you’re granting your attention to

About Steve Vassallo, General Partner at Foundation Capital.

Steve Vassallo has been a general partner at Foundation Capital for the last 15 years. At Foundation, he's led the firm's investments in Stripe, Cerebra, Sunrun, Loft Orbital, Solana, and many other incredible firms. Steve is also the author of The Way to Design, which is a guide to how companies of all sizes should approach design. The book is a compendium of interviews with more than 50 designers, design scholars and tech founders who have gotten design right from day one.

Steve began his career at IDEO where he worked closely with IDEO's founder, David Kelly, to research design and deliver innovative products and services across industries. Because of Steve's early experiences at IDEO he's drawn to product-centric founders and has a wonderful knack for bringing design and engineering together to create incredible products.

In this episode, we cover why Steve has been fascinated with the wicked problems that exist in Crypto and why he thinks we're still in the earliest innings there. He talks about his work with the earth species project, whose goal is to decode non-human language in mammals of all sizes from whales to monkeys. Talks about how he combines insatiable curiosity and a deep love of building hard things in his investing work. He shares his advice for founders and investors, and he shares his favorite books, including why he loves Thinking Fast and Slow and Poor Charlie's Almanack.

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