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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conspiracy of Goodness Podcast
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תוכן מסופק על ידי Goodness Exchange. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Goodness Exchange או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
More joy, less fear, and no end to the evidence that a bright future is possible. Hosted by Dr. Lynda Ulrich, co-founder of the Goodness Exchange, each episode we help you make sense of the world by introducing you to people tackling some of the world’s most difficult problems and show you why they still think the future is bright. Find more good news at the Goodness Exchange, a media outlet helping you cut through today’s negative noise, saving your time and sanity with instant access to positive news, fresh insights, and uplifting perspectives.
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219 פרקים
סמן הכל כלא נצפה...
Manage series 3497921
תוכן מסופק על ידי Goodness Exchange. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Goodness Exchange או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
More joy, less fear, and no end to the evidence that a bright future is possible. Hosted by Dr. Lynda Ulrich, co-founder of the Goodness Exchange, each episode we help you make sense of the world by introducing you to people tackling some of the world’s most difficult problems and show you why they still think the future is bright. Find more good news at the Goodness Exchange, a media outlet helping you cut through today’s negative noise, saving your time and sanity with instant access to positive news, fresh insights, and uplifting perspectives.
…
continue reading
219 פרקים
כל הפרקים
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Conspiracy of Goodness Podcast
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1 210. You’re One Question Away from a Better Life with Marc Champagne 58:09
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What if you were just one question away from a better life? In this episode, I sit down with Marc Champagne, author of Personal Socrates , to explore how asking the right questions can shift our mindset, unlock possibilities, and help us navigate uncertainty with clarity. We dive into the wisdom of thinkers like Kobe Bryant, Maya Angelou, and James Clear, uncovering practical tools to improve our mental fitness, decision-making, and daily habits. Tune in to learn how a simple question could change everything. Chapters 00:00 — Intro & Welcome 03:20 — The One Question That Can Change Your Life 08:14 — Stoicism and the Art of Asking Better Questions 12:23 — Mark’s Personal Journey: From Rock Bottom to Reinvention 19:55 — The App That Reached 86 Million People… and Was Deleted 24:30 — Mental Fitness: Training Your Mind to Work for You 27:53 — Break 30:15 — Lessons from Great Thinkers 52:39 — We All Have the Answers Inside Us 57:05 — Closing…
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Conspiracy of Goodness Podcast
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1 209. Driving 3,000 Miles For A Better Type of Business: The Gratitude Economy with Corrin Thompson 1:25:07
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This week we’re diving into a movement you might already be part of without even realizing it: the Gratitude Economy. My guest, Corinne Thompson, co-owner of Thompson RV, shares how her family’s business is thriving by prioritizing trust, care, and connection over transactions. Their extraordinary approach inspired us to drive 6,000 miles to do business with them—and we weren’t the only ones traveling that far! Tune in to discover how this new way of doing business can reshape our lives and the world around us. Chapters 00:00 – Intro & Welcome 03:20 – The Gratitude Economy Overview 06:24 – The Thompson Family Business Origin 09:20 – Community Trust and Business Ethics 13:27 – Energy Exchange and Being a Good Human 27:33 – Break 29:49 – Shifting from the Attention Economy to Trust 38:22 – Building Long-Term Relationships 41:12 – Honesty and Credibility in Sales 47:45 – Future-Proofing with Authenticity 55:45 – Authentic Business Practices 1:17:00 – Closing…
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Conspiracy of Goodness Podcast
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1 208. This Forester's Radical Ideas Could Save Our Ecosystems! with Ethan Tapper 1:06:25
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Our guest today has written a book that my co-founder and daughter - Liesl - read and upon closing the book she exclaimed, “This will become our family bible about how we care about the land and each other. It’s the way the whole world should work! We’re going to read from it to our kids over and over!” OK.. now that’s about as high praise as you can get. The book’s title would lead one to believe its about forests, but join us to see why as beautiful as that part is… there is so much more there! Chapters 00:00 – Intro & Welcome 04:32 – Ethan's Journey to Forestry 10:52 – The Beauty of Action 13:11 – Persistence in Change 16:22 – Break 18:38 – Metaphors in Conservation 20:05 – Embracing Complexity 25:11 – The "Cathedral" Forest Fallacy 29:15 – Old-Growth Forests and Structural Complexity 34:51 – The Concept of Wolf Trees 42:32 – Freedom in Conservation 48:51 – Conservation Easements 50:54 – Embracing Contradictions 58:01 – Love and Logging 01:01:50 – Final Thoughts…
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Conspiracy of Goodness Podcast
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1 207. No Need to “Fix Yourself” - The Journey of Being Human with Flint Sparks 1:09:08
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What do therapy and Zen Buddhism have in common? In this episode, psychologist, Zen master Flint Sparks shares how growing up (emotionally) and waking up (spiritually) can transform our everyday lives. If you’re curious about how to handle life’s messiness with a little more grace and a lot more ease, you won’t want to miss this conversation. It’s practical, uplifting, and refreshingly real! Chapters 00:00 – Intro & Welcome 03:00 – Oh!? Now this. 06:46 – Being Present for the People We Love 15:53 – Acts of Generosity and Gratitude 22:09 – Managing Expectations and Uncertainty 32:00 – The Impact of Distractions and Technology 36:19 – Break 38:35 – Returning to Center: Mindfulness in Daily Life 45:25 – The Importance of Connection and Attunement 56:14 – Embracing Life's Guest House 1:01:30 – Gratitude Economy 1:06:42 – Soften Barriers to Love 1:08:00 – Closing…
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Conspiracy of Goodness Podcast
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1 206. Relationship Hacks for Real Breakthroughs with Rebecca Mullen 1:06:44
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Whether it’s navigating family dynamics, broaching tricky conversations, or simply making your partner feel safe, relationship coach Rebecca Mullen has transformative insights to share from her book, ‘ Six Steps to Better Marriage Communication .’ From mastering the "Clean Ask" to infusing everyday moments with love, Rebecca reveals practical tools that can solve our perennial struggles and deepen our relationships. Chapters 00:00 – Intro & Welcome 03:15 – The Transformative Power of Rebecca’s Book 08:00 – Overcoming Fear in Relationships 14:50 – Protect to Connect: Building Empathy and Connection 17:35 – Everyday Examples of Better Communication 30:35 – Break 33:15 – Making the Invisible Visible in Relationships 38:09 – The Power of "Yes, And" in Relationships 43:45 – How to Apologize Effectively 51:10 – Marriage Meetings: Building Stronger Partnerships 01:02:15 – Create Peace at home 01:04:25 – Closing…
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Conspiracy of Goodness Podcast
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1 205. Why We Hold On to Stuff, and How to Let it Go with Eagranie Yuh 1:05:56
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Have you ever felt like your stuff owns you, rather than the other way around? That’s precisely what today’s guest on the Conspiracy of Goodness Podcast, Eagranie Yuh, helps us confront. Eagranie, a TEDx speaker, writer, and editor, has a perspective-shifting message about why we hold onto things, and how letting go can be liberating. Chapters 00:00 – Intro & Welcome 02:49 – The Job of Our Stuff: Recognizing Purpose and Letting Go 05:22 – Respecting Yourself and Your Time: Managing Energy and Attention 10:03 – Sentimental Value: The Emotional Connection to Our Possessions 15:06 – A Journey of Downsizing: From Vancouver to Tasmania 18:55 – Break 21:12 – TED Talk Reflections: Lessons from Simplifying Life 22:49 – The Role of Identity in Clinging to Possessions 26:39 – Aspirational Ownership: Facing Reality About Hobbies and Interests 29:50 – Saving for Special Occasions: Everyday Life is Special 40:15 – The "Just in Case" Mentality: Overcoming Fear and Scarcity 48:14 – Responsible Downsizing: Finding New Homes for Belongings 54:35 – Preventing Clutter: Mindfulness in Acquiring New Items 01:01:52 – Embracing Minimalism for a Freer Life 01:04 – Closing…
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Conspiracy of Goodness Podcast
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1 204. The Art of Growing Bigger Than Your Problems with Dr. Srikumar Rao 1:04:42
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Watch Episode on YouTube Dr. Srikumar Rao, a global thought leader in wisdom traditions, joins me today to share how to reframe stress, redefine success, and uncover meaning in every moment. With practical insights like “good thing, bad thing—who knows?” and the transformative power of being a “vortex of calm,” this episode will leave you rethinking what’s possible in your own life. Listen now and start your journey toward peace-of-mind and purpose! Chapters 00:00 – Intro & Welcome 03:16 – Creativity & Personal Mastery 09:17 – Confidence and Facing Uncertainty 11:54 – Joy, Perspective, and Mental Models 15:12 – Break 17:26 – The “If, Then” Model 20:54 – Separating Reality from Perception 31:10 – Create Meaning 25:27 – Fulfillment Beyond Circumstances 37:13 – Laughter, Desires, and Gratitude 44:26 – Overcoming Stress and Embracing the Journey 59:59 – Final Thoughts on Living with Purpose 1:03:17 – Closing…
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Conspiracy of Goodness Podcast
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1 203. Unlocking Potential: The Real Tools Students Need to Thrive with AJ Crabill 1:07:31
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A.J. Crabill, a top expert in education leadership, joins us with a fresh, transformative approach to unlocking every child’s potential. Even if education isn’t your world, you’ll find plenty of “ah-ha” moments as A.J. shares why our current system misses the mark—and how it could create a radically better future for us all. With decades of success in transforming schools by supporting students in fresh ways, Crabill has been featured on NPR’s All Things Considered and is here to discuss his new book, Our Tools They Deserve, where he argues that students need social-emotional skills taught as rigorously as math or reading. Chapters 00:00 – Intro & Welcome 03:03 – Why School Systems Exist 08:34 – Maximize Potential for Students 13:50 – The Story of ‘Jasmine’ 23:48 – Break 26:04 – Aj’s Book ‘Our Tools They Deserve’ 37:25 – Practice Restoration, Not Retribution 43:51 – Misconceptions Towards Children 48:40 – AJ’s Origin Story 53:20 – All Kids Want to Learn 56:45 – Behavior is Communication 01:01:18 – Everyone Has the Capacity for Something Great 01:02:15 – Engage With Your Community 01:05:05 – Closing…
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Conspiracy of Goodness Podcast
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1 202. A Music Icon’s Guide to Staying Hopeful in Uncertain Times with Noel Paul Stookey 58:01
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We’re thrilled to welcome Noel Paul Stookey, legendary musician and social activist best known as part of the iconic folk trio Peter, Paul, and Mary—creators of such classic songs like “If I Had a Hammer,” “Blowin’ in the Wind,” and “Puff the Magic Dragon.” For over six decades, Stookey has stood as a beacon of resilience and optimism, using his music and his philosophy of “Big Love” to inspire hope and unity. Chapters 00:00 – Intro and Welcome 02:50 – Reflections on Goodness and Influence 05:08 – The 1963 March and Music's Social Power 10:28 – Is Folk Music Evolving? 13:34 – Revolution and Making Change One by One 16:54 – Serendipity and Connection 18:50 – Music to Life: Social Change Through Music 23:15 – Concerts and Community 30:07 – Break 32:23 – The Dimpled White Orb 35:00 – Big Love and Compassionate Connection 42:40 – Encouraging Optimism and Avoiding Blame 50:40 – Fear vs. Hate in a Divisive World 55:15 – Final Remarks 57:00 – Closing…
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Conspiracy of Goodness Podcast
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1 201. Solutions for an Underserved Workforce: Nursing Parents Rejoice! with Sascha Mayer 1:02:57
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Sascha Mayer is the founder of a company called Mamava, a Vermont business that created an entirely new product that stands out, not only for its brilliance, but also for its obvious necessity: Private pods especially for breastfeeding mothers. Chapters 00:00 – Intro & Welcome 02:21 – Origin Story of Mamava 07:28 – Vermont's Business Culture 10:29 – Adaptability in Spaces 12:13 – Privacy in Pumping Spaces 16:20 – Creating a Comfortable Space 20:25 – Design Approach to Lactation Spaces 25:27 – Break 27:42 – Sasha’s Background and Journey 32:04 – Building the Team 38:00 – Turning Setbacks into Growth 43:03 – Words of Support App Feature 45:53 – Celebrating Wins in Business 48:20 – Serving B2B and End Users 53:00 – Sasha's Grandmother's Influence 55:55 – Reflecting on Privilege and Responsibility 58:10 – Key Advice for Innovators 01:00:25 – What You Can Do Next 01:02:00 – Closing…
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Conspiracy of Goodness Podcast
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1 200. How to Vibe with Artificial Intelligence with Arthur Zards 45:06
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Arthur Zards walks us through dozens of ways AI can improve your daily life. Arthur is helping us unlock the potential of AI in our everyday lives and calls that journey "Vibing with AI," shifting us from fear to curiosity. He has taught me that viewing AI as a collaborator in expanding our natural intelligence is the key to getting started. In today's conversation, we treat that process with some friendly fun and teach you to use AI for practical tasks and problem-solving. It’s like working with the smartest friend you can imagine! Watch the Full Episode on YouTube: https://youtu.be/3UgkH7OHp90 *Chapters* 00:00 – Intro & Welcome 02:43 – Overcoming AI Fears and AI's Rapid Evolution 05:20 – Shifting the Mindset: Vibing with AI and Practical Applications 09:01 – Getting Started with AI: Choosing Chatbots and Custom Prompts 11:15 – Using AI for Personal Productivity and Content Creation 17:09 – Break 19:28 – Practical AI Use Cases: Garden Planning, Workouts, and Personal Tasks 28:17 – AI as a Collaborative Partner: Expanding Thoughts and Solving Problems 34:47 – AI for Specialized Needs: Health, Disabilities, and Communication 37:47 – AI for Data Management, Coding, and Future Potential 44:36 – Closing…
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Conspiracy of Goodness Podcast
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1 199. Skeptical of AI? Start Here! with Arthur Zards 59:44
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Let’s turn our backs on the fear and worst-case-scenarios of the AI world for a minute, and allow ourselves to get curious about the positive potential! Tech expert Arthur Zards is here to teach us just how (and why) we need to learn to “vibe with” AI in our everyday lives! Chapters 00:00 – Intro & Welcome 04:11 – Vibing with AI 06:36 – Digital Natives vs Digital Immigrants 09:57 – What is AI? 13:13 – Adapting with AI 26:16 – Collaborating with AI 30:46 – Break 33:02 – Be the Human in the Loop 41:29 – AI is Not Another Tool 47:46 – AI Myths 54:35 – Preview of Part 2 56:24 – Practice AI Daily 58:01 – Closing…
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Conspiracy of Goodness Podcast
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1 198. How One Woman Saved 40,000 Acres of Land Around Chicago with Kaaren Oldfield 56:08
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In this episode, we talk with Kaaren Oldfield, a visionary who helped save 40,000 acres of land around Chicago. Through her strategic thinking, collaboration with local communities, and relentless passion for conservation, Kaaren spearheaded efforts to protect vast green spaces, ensuring cleaner air, reduced flooding, and better property values for generations to come. See how one woman's determination turned a vision into reality and learn how similar initiatives could benefit your community. Chapters 00:00 – Intro & Welcome 04:13 – Why Green Spaces Matter 05:57 – Chicago's Urban Planning and Green Spaces 08:55 – Community Efforts for Green Space Preservation 12:24 – Strategic Thinking and Voter Support 14:24 – The Long-Term Impact of Green Spaces 20:52 – Kaaren’s Origin Story 27:43 – Running a Campaign for Green Spaces 32:00 – Break 34:24 – Building a Kitchen Cabinet for Success 38:45 – Developers and Green Space 50:25 – Final Thoughts and Contact Information 54:25 – Closing…
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Conspiracy of Goodness Podcast
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1 197. Treating Obstacles as Adventures: The Power of Asking “How Can I?” with Enock Glidden 51:04
51:04
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הפעל מאוחר יותר
רשימות
לייק
אהבתי51:04
Enock Glidden is an unstoppable outdoorsman and athlete, and a champion of breaking barriers. Born with spina bifida and paralyzed from the waist down, Enock has tackled challenges most of us wouldn't dream of—like climbing Yosemite’s legendary El Capitan! His “How can I?” mindset has turned obstacles into adventures, and today, we’re exploring his journey of resilience, his love for the outdoors, and how he’s inspiring others to reimagine what’s possible. Chapters 00:00 – Intro & Welcome 02:43 – Overcoming Spina Bifida and Personal Philosophy 07:43 – Say “How Can I?” 13:12 – Outdoor Adventures and Making Accessibility Possible 17:05 – Break 19:21 – Adaptive Sports and Expanding Possibilities 24:38 – El Capitan Climb and Personal Strength 31:10 – Saying Yes and Encouraging Curiosity 38:47 – Understanding and Empathy in Offering Help 46:43 – What Enock Wishes People Knew 47:55 – Closing…
C
Conspiracy of Goodness Podcast
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1 196. Toxic Sludge to High End Paints: The Art of Transformation with John Sabraw 1:00:14
1:00:14
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הפעל מאוחר יותר
רשימות
לייק
אהבתי1:00:14
John Sabraw is an artist whose work has captured the interest of TIME Magazine. Together with Dr. Guy Feefle, he is transforming toxic mining waste into beautiful paint pigments, showing us how we can heal the environment through creativity and community—and how teamwork makes problem-solving not just effective, but amazingly fun. Chapters 00:00 – Intro & Welcome 04:32 – Historical Context of Ohio’s Pollution Problem 12:00 - The Project’s Origins 17:02 - Discovering Pollution and Creating Pigments 25:54 – Break 29:13 – Managing Patience and Group Collaboration 33:44 – The Importance of a Diverse Skill Set in Collaboration 40:19 – Creating a 3D Printed Sculpture Garden 45:18 – Collaboration and Its Potential 51:08 – The Fun and Adventure in Solving Large-Scale Problems 55:00 – Final Reflections on the Importance of Perspective 58:12 – Closing…
ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.