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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
A Taste of the Past
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תוכן מסופק על ידי Heritage Radio Network. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Heritage Radio Network או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Culinary historian Linda Pelaccio takes a journey through the history of food. Take a dive into food cultures through history, from ancient Mesopotamia and imperial China to the grazing tables and deli counters of today. Tune in as Linda, along with a guest list of culinary chroniclers and enthusiasts, explores the lively links between food cultures of the present and past.
…
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408 פרקים
סמן הכל כלא נצפה...
Manage series 1401834
תוכן מסופק על ידי Heritage Radio Network. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Heritage Radio Network או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Culinary historian Linda Pelaccio takes a journey through the history of food. Take a dive into food cultures through history, from ancient Mesopotamia and imperial China to the grazing tables and deli counters of today. Tune in as Linda, along with a guest list of culinary chroniclers and enthusiasts, explores the lively links between food cultures of the present and past.
…
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408 פרקים
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1 The Foodways and Cooking of Nigeria 1:00:40
1:00:40
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Nigerian food writer and cookbook author Ozoz Sokoh describes the historical foodways and evolution of the cuisine of Nigeria and its regions. From her new book, CHOP CHOP:: Cooking the Food of Nigeria, Ozoz shares descriptions and background of many of the spices, ingredient combinations, and recipes of regional classics and contemporary dishes which have evolved over time. From indigenous nuts, seeds and salts to the colonial imposition of bouillon cubes, the author educates us on how the geography, and global and political events shaped the complex cuisine of Nigeria. Image excerpted from Chop Chop: Cooking the Food of Nigeria by Ozoz Sokoh, copyright ©2025 by Ozoz Sokoh, photographs copyright ©2025 by James Ransom. Used with permission of Artisan Books, a division of Workman Publishing Co., Inc., a subsidiary ofHachette Book Group, Inc. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Monasteries, temples, mosques, and synagogues around the world preserve not only the world’s religions, but also cultural and culinary traditions, And those who cook in the kitchens of those sacred places—the sacred kitchens-- are the keepers of the flame, if you will, preserving the culinary heritage by cooking the traditional recipes and foods from their respective places. And they are culinary innovators, as well, keeping up with modern methods and tastes that reflect the world today from within these religious sanctuaries. Author Jody Eddy visited these kitchens and speaks with us about the intersection of culture, spirituality, and cuisine. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Peruvian gastronomy is one of the most diverse cuisines in the world, consisting of an extensive variety of distinctive dishes characteristic of each city in the country, stemming from the bio diversity of their agriculture. Robert Bradley , author of Eating Peru , talks about the history of the cuisine. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
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1 Jewish Food Society: Preserving the Jewish Culinary Heritage from Around the World 37:30
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From growing up in a Kibbutz, to a life in New York City where her work sits at the intersection of food, culture, community building, and art, landing her in a profile article in Vogue, Naama Shefi is a leader in promoting the foods of Israel and archiving the recipes of Jewish communities around the world. On this episode, we speak with Naama about her many projects, including the newest: a beautiful new book, The Jewish Holiday Table . Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Drawing on Slow Food's Ark of Taste , a list of endangered foods throughout the world, culinary historian Sarah Lohman decided to look closer at the American local culinary traditions and rare, cherished foods that are in peril of becoming lost. She shares the stories of her travels and the people who work with these foods in her new book, Endangered Eating , and talks about them on this episode of A Taste of the Past. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Based on years of observation, ethnographic fieldwork, and countless shared meals, mother and son Merry White and Ben Wurgaft explore how our foods reach our plates and how every bite is part of a complex web of social meaning and value. From the Venetian spice trade to the Columbian Exchange, from Roman garum to Vietnamese nớc chấm, from the origins of agriculture to contemporary debates over culinary authenticity, they uncover new ways to understand food and the social rules that shape our meals. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
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1 The Controversial History of Fasting 39:07
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Fasting from food is a controversial, dangerous, and yet utterly normal human practice. Christine Baumgarthuber discusses our fascination with restrictive eating in cultural history from her new book, Why Fast? If fasting offers few health benefits, why do people fast? Why have we always fasted? Does fasting speak to something deep and immutable within us? Why are our bodies so well adapted to intermittent fasting? And, what might this ancient, ascetic ritual offer us today? Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
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1 The Magic Eight: The Plants Native American Peoples Shared with the World 41:43
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Lois Ellen Frank , Native foods historian, culinary anthropologist, and James Beard award winning cookbook author, joins Linda to talk about Native American foodways. She describes her teachings to Native American communities on how to "re-indigenize" their diets through the use of more plant based foods for a healthier lifestyle. Learning the ancestral techniques of gardening and cooking helps lead to food sovereignty and sustainable foodways. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
What makes a national dish, and who decides? Food writer Anya Von Bremzen dives into the questions as she journeys to the heart of six of the world's most storied food traditions in search of how cuisine became connected to place and identity. It's all from her new book, " National Dish: Around the World in Search of Food, History and the Meaning of Home ." Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
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1 America's Burgers with George Motz 43:49
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Burger Scholar George Motz has spent decades researching, writing about, cooking, and eating America's favorite food: Hamburgers. His documentary film, Hamburger America , was recognized by the US National Archives as an integral part of American food history. On this episode, he shares the history of the burger and its variations across the country. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Peanuts have a long history tied to indigenous South American people, early traders,and slavery. It was African slaves who brought the peanut to Virginia and planted and harvested the first crop. Some of those early harvesting techniques are now being preserved by a 4th generation peanut farmer and a 3rd generation peanut company . We learn how on this episode about peanuts. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Restaurants come and go, but chefs move on because it’s their career, their art, and, hopefully, their passion. But what are the secrets that lead to success? Tools of the trade—the craft-- are often not taught in classroom along with the important techniques and fundamentals. Aspiring young cooks can learn so much more by working with and listening to seasoned chefs. Shari Bayer , a fellow podcaster here at HRN with her show All in the Industry , is a hospitality public relations specialist who used her vast connections to chefs around the world to learn what advice they would impart to their young protégés. The result is a groundbreaking book called Chefwise which Shari talks about with Linda. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Cow’s milk in fluid drinking form was not introduced in America until the 17th century, and quickly gained popularity. Before long it was promoted as a science-backed dietary necessity even though a large portion of the population was lactose intolerant and could not digest it. Despite this, culinary historian and author Anne Mendelson chronicles the story of milk and unravels the myths and misconceptions surrounding its importance in her recent book, " Spoiled: The Myth of Milk as Superfood ," and joins Linda to talk about it. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Many of the foods brought by Jewish immigrants from Eastern Europe to New York have become some of the most iconic foods associated with New York City. Their popularity spread across the country and are often referred to as New York food. Author June Hersh joins Linda to discuss the history of many of these specialties which she has written about in her book, Iconic New York Jewish Food . Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
Italy is a land of ancient cultures, the fibers of which are woven through its everyday modern culture. Nowhere is this more noticeable than on the many islands which dot the Mediterranean waters of its coastline. These islands were battlegrounds and places of refuge of ancient peoples for millennia. Today what is most evident from those ancient cultures is the culinary imprint that influences the various island cuisines. Katie Parla ’s new book, Food of the Italian Islands , explores and describes the land and food. Heritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member ! A Taste of the Past is Powered by Simplecast .…
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Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.