Growth Marketing in AdTech: B2B vs B2C with Jonny Chan

AdTech with AlikeAudience

In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes.
Tune in to find insights on:

• What growth marketing is and why it matters
• How B2B and B2C marketing overlaps
• Why building strong communities is key to advertising success
• Strategies to attract B2B and B2C customers, such as demand generation and product-led growth
• Current privacy issues around data collection in the AdTech industry
• How web 3 fits into digital marketing

Jonny Chan
linkedin.com/in/jonnychn/

• Growth Marketing Manager at Coalition Inc.
• Ex-Meta Research Lead
• 12+ years of digital marketing experience focusing on North American markets (US and Canada)

Bosco Lam
linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience
• Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain