Reaching Voters with Programmatic Media Buying: Strategies by IQM

AdTech with AlikeAudience

In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.

Tune in to get intriguing insights on:

• Unique solutions that programmatic advertising offers political advertisers
• Types of campaigns to reach voters
• Pitfalls that advertisers need to be aware of
• Different strategies to target voters
• The future of data safety in programmatic advertising

Dhimant Bhundia
linkedin.com/in/dhimant

• Head of Product, IQM Corporation
• Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products
• Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth

Bosco Lam
linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience
• Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

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