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From Functional to Unforgettable: The Business Case for Product Delight w/Nesrine Changuel
Manage episode 509483624 series 3662243
תוכן מסופק על ידי Jess Sherlock. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jess Sherlock או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Product Delight is no longer optional - it's a key competitive advantage that has led to massive growth in revenue, retention, and referrals for so many of the products we know and love. If you assume delight is nothing more than confetti and sleek animations, think again, this episode will inspire you to infuse delight and emotional connection into your product starting today.
In this episode, I sit down with Nesrine Changuel, author of the new book Product Delight, to discuss:
- Her career journey from research to Product Management
- Loneliness and the importance of community for PM's
- How Product Delight was the key to product success during her time at Skype, Google Meet and Spotify
- The Product Delight Model and how to start using it today (without permission!)
- The business case for delight (aka it's not optional anymore)
- The 3 types of delight: surface, low, and deep
- The risks to avoid when building for delight
- The difference between Product Delight and good UX practices
- The limitations of the Kano Model, specifically with "delighters"
- How to infuse Delight into must-have, high priority features
- How leaders can create a Product Delight Culture
- Plus, tons of real-world examples of Product Delight
Grab your copy of the book today at: www.productdelightbook.com
Connect with me on LinkedIn: linkedin.com/in/jess-sherlock/
Learn more about product coaching: www.jesssherlock.com
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